The sign-in menu is the latest frontier for Microsoft ads in Windows 11

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Microsoft Account sign-up prompts, now within the sign-in menu.

Microsoft is at all times including new stuff to Home windows 11, however a few of these adjustments are extra constructive than others. Living proof: Twitter person Albacore has noticed new prompts in Home windows 11 nudging customers towards using Microsoft Accounts and backing up their recordsdata with Microsoft OneDrive. These have been tucked into the working system’s sign-in menu, utilizing an orange “take note of me” indicator dot just like the one used on the facility button to sign that Home windows Updates are prepared to put in.

We have not seen these messages on our personal Home windows 11 machines, however Microsoft does usually A/B check UI tweaks like this, even within the launch builds of Home windows 11 (a few of our PCs have a brand new Search menu with the phrase “Search” spelled out whereas others solely have the magnifying glass icon, though each techniques are working the newest model of Home windows 11 22H2). It is attainable that that is solely affecting some Home windows Insider builds or a restricted subset of Home windows 11 PCs. This Twitter person additionally has a historical past of exposing buried performance in each old and new builds of Home windows.

These sorts of prompts aren’t completely distinctive to Home windows 11 or Microsoft. Apple’s Settings app on iPhones and iPads will encourage you to arrange an Apple ID or Apple Pay if you have not already completed so, and Chrome and Android will do the identical factor with Google accounts and different providers.

A prompt pushing you to back up your files to OneDrive.

A immediate pushing you to again up your recordsdata to OneDrive.

However for Microsoft it is a part of an irritating sample wherein the working system unendingly nudges you within the route of the Edge browser and Microsoft’s search merchandise. Microsoft account utilization can be obligatory for the Dwelling and Professional variations of the working system as of the 22H2 replace (although there are workarounds, together with third-party tools). Outcomes from the Microsoft Start service abound within the search and widgets menus, and you will be reminded on a semi-regular foundation (particularly after main updates) to modify to Edge as your browser and Bing as your search engine. And a protracted record of third-party apps from the Home windows Retailer are downloaded and put in by default even on a “clear” Home windows 11 set up.

The corporate was even caught testing adverts for its providers in Windows Explorer, although Microsoft shortly famous that these adverts have been “experimental” and “not supposed to be printed externally.”

The sentiment is probably greatest summed up by the SwiftOnSecurity account: “What government goes to face up and clarify each interface floor would not should be revenue-generating?”





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