TikTok Trends B2B and B2C Marketers Should Watch in 2022

In response to Hubspot Weblog Analysis, 44% of entrepreneurs at present leverage TikTok.

Because the short-form video platform continues to develop, some manufacturers are struggling to determine the place they slot in. In truth, a 2022 report by InVideo exhibits that round 50% of manufacturers like Google and IKEA nonetheless aren’t leveraging the platform.

On this article, we’ll cowl the highest TikTok traits at a model advertising stage, find out how to discover traits on the platform, and ideas for becoming a member of them.

High TikTok Traits

1. Extra companies are exploring the platform.

In response to HubSpot Weblog Analysis, TikTok is the primary platform entrepreneurs are rising their investments in for 2022.

For a very long time, companies didn’t take TikTok severely. They noticed it as a platform for Gen-Z to make brief, humorous movies.

Nonetheless, when its recognition (and person progress) peaked in 2020, companies gave it a re-assessment.

As we speak, entrepreneurs say it’s the fourth best social media platform behind Instagram, FB, and YouTube. That places it forward of established platforms like Twitter and Pinterest.

What makes TikTok particular is its capacity to construct neighborhood. In truth, 78% of customers agree that the perfect manufacturers on TikTok are ones that work along with customers, in response to TikTok’s 2021 “What’s Next” report.

The report additionally discovered 67% of customers really feel impressed to buy even once they weren’t initially planning to.

Manufacturers are beginning to understand that whereas customers could first go on the platform for humorous movies, they keep for the authenticity and neighborhood constructing – that are nice pillars for model loyalty.

2. TikTok customers are consuming much less of different content material.

What would you do along with your viewers’s undivided consideration?

According to Kantar research, 46% of customers have interaction with content material on the platform with out another distractions.

Extra particularly, 41% of Gen Z TikTok users say they hearken to fewer podcasts after becoming a member of TikTok and 33% say they watch much less TV.

That is an unimaginable alternative for social media entrepreneurs to capitalize on this consideration to reel of their viewers and drive extra engagement.

3. Sounds are extra vital than hashtags.

On no different social media platform does sound play such a pivotal function.

88% of individuals on TikTok report that the sound on the platform is central to the general app expertise, in response to TikTok’s “What’s Subsequent” report.

The report additionally revealed that sounds noticed 47% increased video view charges on 2021 from the “For You” web page when in comparison with hashtags.

Moreover, Invideo’s TikTok Brand Marketing Report discovered that 80% of the highest movies had music, with upbeat songs being the most well-liked TikTok music alternative by far.

With this in thoughts, manufacturers ought to prioritize the usage of sounds when posting on the platform. Whereas hashtags are efficient in serving to you attain your target market, choosing the proper sound will possible be more practical.

Methods to Discover TikTok Traits

1. The “Uncover” Tab

Among the best methods to search out traits on Tiktok is thru the “Uncover” tab.

On this tab, you possibly can scroll by means of common sounds, hashtags, and matters together with a preview of the highest movies inside the class.

You can too see what number of movies fall inside that class, which provides you an perception into which traits are rising and which of them have already blown up.

2. The “For You” Web page

TikTok’s “For You” web page is like Instagram’s Discover web page. It appears to be like completely different for each person based mostly on the content material they have interaction with probably the most.

With that mentioned, it’s additionally the place trending matters make their rounds.

If a video has a whole bunch of hundreds of likes or views, it’s price digging a bit to see if it’s associated to a specific pattern. Your first step ought to be checking the sound, positioned on the underside left nook of the video.

When you click on on it, you’ll see the title of the track, the variety of movies that use it, and scroll to see the movies that function it. With all this info, you’ll know the way common a sound is and the way different customers are leveraging it.

3. The “Search” Tab

TikTok’s search tab is one other nice strategy to uncover new traits.

Earlier than you begin typing within the search bar, TikTok auto-populates advised searches based mostly on trending matters.

All it’s a must to do is then click on on related searches and see what movies have been created surrounding these matters.

4. The #TrendAlert Hashtag

Now, let’s say you leverage all of the methods talked about above and also you’re nonetheless struggling to determine traits.

Properly, there are a ton of customers on TikTok who’re already on high of it. All it’s a must to do is observe them or the hashtag #TrendAlert.

@strategisewithcare #socialmediamanageruk #trendalert #contentcreatortips #smallbusinesstips_ #trendpredictions #trendingnow #tiktoktips #trendalert2022 #contentideas ♬ original sound – Betelgeusethestar

As proven within the video, you possibly can leverage this hashtag to find new traits and find out how to use them.

Methods to Do TikTok Traits

1. Bounce in early.

The factor about traits is that they arrive and go in a short time. Should you don’t bounce in early, you would possibly miss the boat altogether.

So, as quickly as you determine a TikTok pattern you wish to take part in, begin brainstorming some concepts.

Understand that you don’t want fancy videography to succeed on the platform. Typically, all it takes is a few inventive considering, good lighting, some lip-syncing abilities, and a cellphone.

Authenticity is important on a platform like TikTok. Should you preserve that on the forefront, your odds of success are that a lot increased.

2. Discover a relatable angle.

On TikTok, you solely have as much as three minutes to make an impression however a great chunk of movies that go viral are 30 seconds or much less.

This implies you could have a brief ramp-up interval to get viewers to cease and watch your video. A technique to do that? Create relatable content material.

@thelipbar I imply… it’s onerous to withstand our #fastface make-up system 😍 #thelipbar #easymakeup #vegan #vegancosmetics #fyp #foryou ♬ original sound – Makayla

Take into consideration the challenges your viewers faces on a day-to-day. That’s a fantastic place to get inspiration from.

You can too get impressed by your opponents and the content material they’re creating.

3. Know when to bow out.

Each day, there’s a brand new TikTok pattern.

With this in thoughts, not each pattern is price becoming a member of in. This could possibly be as a result of it doesn’t align along with your model voice and values, or since you missed the boat.

Regardless of the motive, keep away from becoming a member of traits lengthy after they’ve peaked. At that time, customers could also be over the pattern and actively keep away from it. It may possibly additionally make your model appear out of contact.

TikTok traits are all the time evolving. Should you leverage the instruments talked about right here, you possibly can be part of the traits as they occur and attain an ever-growing viewers.