How to Grow Your TikTok Following [Expert Insights + Data]

Rising followers on TikTok can look like gradual course of. And for those who’re placing within the onerous work to create superb content material, it will possibly really feel further irritating.

To assist pace issues up, we have compiled an inventory of the very best methods to realize followers on TikTok — quick. After all, nothing can change good content material, however there are a number of methods you may attempt to explode your engagement, visibility, and, most significantly, your follower depend.

Let’s dive into the very best suggestions and methods to develop your TikTok.

1. Cease interesting to everybody.

While you attempt to attraction to everybody on TikTok, the other occurs: you find yourself resonating with nobody.

This may increasingly sound counterintuitive. In spite of everything, to get extra followers, should not you attraction to extra folks? In actuality, concentrating on a distinct segment provides you a better likelihood to be seen by a pool of engaged customers.

For instance, vogue is a well-liked class on TikTok. A lot so, the hashtag #vogue has over 188 billion views on the platform. If you wish to put up fashion-related content material, you would possibly get misplaced on this aggressive vertical. As an alternative, you might deal with a sub-niche like road type or mid-sized vogue, which has a fraction of the views however a extra engaged viewers.

The simplest method to area of interest down is by understanding your viewers and what they need to see. Be particular. In the event you’re uncertain, check out your competitors. What do they do nicely? What movies get probably the most engagement? And, in fact, use your buyer personas as a compass when brainstorming video concepts.

2. Submit on the proper time.

Typically, it is not simply what you put up however when you put up. That is very true on TikTok.

A latest HubSpot Blogs survey of 300+ marketers recognized the very best and worst instances to put up on TikTok. Listed here are the outcomes:

• The most effective time of day: 3-6 PM and 6-9 PM
• The most effective days of the week: Friday and Saturday
• The worst time of day: 6-9 AM and 9-12 AM
• The worst days of the week: Monday and Tuesday

Since TikTok is standard with the Gen Z crowd  — and so they’re in class for a superb a part of the day — the morning and early afternoon “useless zone” is smart.

When posting content material on TikTok, keep clear of those gradual hours, and check out posting in direction of the top of the week or in the course of the weekend.

3. Duet or Sew top-performing movies.

TikTok gives a variety of options to collaborate with others — which is vital to getting extra eyeballs in your content material. Let’s discuss two options particularly: Duet and Sew.

The Duet characteristic permits you to play your video subsequent to a different consumer’s video. That is supreme if you wish to add commentary or a humorous response to the unique video.

The Sew characteristic allows you to play as much as 5 seconds of another person’s video as an intro to your personal. 

One of the best ways to leverage these options is by partaking with top-performing movies in your area of interest. You are able to do this by utilizing the search bar and typing key phrases referring to your model. Then, as soon as you’ve got zeroed in on a video you want, faucet the Sew or Duet button and let your creativity fly.

However there’s extra — you can even encourage others to Duet or Sew your movies.

For instance, Tesco, a British grocery chain, asks customers to Duet the next video for an opportunity to grow to be the brand new voice of their checkout machine:

The consequence? Tesco’s authentic video scored 22 million views and hundreds of Duet submissions.

4. Take part in a problem (or create your personal).

Challenges are notorious on TikTok, and so they have the ability to blow up your follower depend. The trick is discovering the appropriate one on your model. In spite of everything, some challenges fizzle out earlier than they hit the bottom, whereas others unfold like wildfire.

When you discover a problem you may work with, it is necessary to place your personal spin on it. That is how you will actually stand out.

You may as well create your personal problem — simply be certain that it is comparatively easy to do. For instance, Chipotle began the #LidFlip problem, which inspired customers to flip the lid of their burrito bowl with type:

Within the first six days, the problem generated over 100,000 video responses. Much more spectacular, it created a record-breaking sales day for Chipotle.

5. Soar on trending sounds and songs.

88% of TikTok users say sound is important to the TikTok expertise. Due to the algorithm, it is also vital for driving extra engagement.

TikTok has an intensive library of sounds — however you must prioritize those that get loads of love from the neighborhood. It is because the TikTok algorithm tends to favor movies that leverage trending sounds. Plus, 67% of TikTok users favor branded movies that characteristic standard or trending songs.

To get began, try TikTok’s Creative Center which ranks the preferred sounds every day. You may as well filter by area, which is useful in case your viewers lives in a special location from you.

6. Cross-promote your TikTok.

Odds are, your viewers is energetic on different social media apart from TikTok. For that reason, it is necessary to cross-promote your movies to different channels, akin to Instagram or YouTube.

Keep in mind that Instagram’s algorithm is not going to promote movies with a TikTok watermark, so you will must add the unique video. YouTube, alternatively, does not have the identical restriction.

It is also price noting that Reels can not exceed 60 seconds, whereas TikTok movies can go for 10 minutes. So, chances are you’ll must trim your movies to stick to Instagram’s time constraints.

Again to You

In the end, you are solely nearly as good because the content material you create. Though the following tips can increase your visibility within the brief run, it is the standard of your content material that influences folks to hit “observe.” As a marketer, this implies placing your viewers on the coronary heart of your technique and creating content material that speaks to them.