YouTube Demographics & Data to Know in 2023 [+ Generational Patterns]

Likelihood is, you’ve got in all probability spent a day falling down a rabbit gap of YouTube movies.

Whereas it is a terrific supply of leisure, the platform can be worthwhile for entrepreneurs utilizing YouTube to seek out their audience. With a world person base of greater than 2.5 billion people, it is also protected to imagine that your viewers is on the platform.

On this publish, we’ll go over key YouTube statistics it’s worthwhile to know this yr that will help you achieve your advertising efforts.

• YouTube has 2.5 billion customers, making up virtually one-third of the whole web. (Statista)
• 70% of viewers purchased from a model after seeing content material on YouTube. (Google Ads)
• India has essentially the most YouTube customers in 2023 at about 467 million (Statista)
• YouTube’s international promoting revenues amounted to about 29.24 billion U.S. {dollars} in 2022. (Statista)
• YouTube is the highest video streaming app, and the typical person spends 23.2 hours monthly watching content material. (App Annie)
• The most well-liked YouTube video is Child Shark Dance with 12.3 billion views. (Statista)
• Movies are probably to go viral on YouTube (27%), TikTok (24%), Instagram (18%), and Fb (14%). (HubSpot Video Marketing Report)

• Millennials belief YouTube greater than every other era. (HubSpot Weblog Analysis)
• 56% of Gen Z, 54% of Millennials, 48% of Gen X, and 26% of Boomers say they uncover new merchandise most frequently on YouTube. (HubSpot Weblog Analysis)
• About 377 million adults between ages 18-24 use YouTube — about 15% of YouTube’s viewers. (DataReportal) 
• As of 2022, 20.2% of YouTube’s promoting viewers is between 25 and 34 – the biggest group – and 15.5% is between 35 and 44. (Hootsuite)
• 85% of youngsters ages 2-12 say they watch YouTube. (TVTech)
• 84% of fogeys who use YouTube or YouTube Children agree that YouTube makes studying extra enjoyable for his or her kids. (Oxford Economics)

• As of January 2023, 48.6% of YouTube customers in the USA are male. (Statista)
• 51.4% of YouTube customers in the USA are feminine. (Statista)
• 11.9% of YouTube’s international viewers consists of males between the ages 25-34. (Statista)
• 8.8% of YouTube’s international viewers consists of ladies between the ages of 25-34. (Statista)

YouTube Geography Demographics

• The US has the second-highest variety of YouTube customers, at 246 million. (Global Media Insight).
• Brazil has the third-highest variety of customers, at 142 million. (Global Media Insights)
• YouTube has launched native variations of the platform in additional than 100 international locations. (YouTube Blog)
• 74% of U.S. adults residing in rural areas, 81% of these residing in suburban areas, and 84% residing in city areas report utilizing YouTube. (Pew Research)

• As of Could 2022, 96% of Gen Z customers (born between 1997 and 2012) have a YouTube account. (Statista)
• 56.66% of YouTube’s viewers are millennials or Gen Z. (SimilarWeb)
• To interrupt it down additional, 30.19% are the ages of 25-34, and 26.47% are the ages 18-24. (SimilarWeb)
• 82% of Gen Z say they’ve used YouTube to look at content material that can make them really feel nostalgic. (YouTube)
• 83% of Gen Z have used YouTube to look at soothing content material that helps them calm down. (YouTube)

Takeaways for Video Entrepreneurs

Based mostly on the analysis, Gen Z turns to YouTube after they need to calm down or revisit constructive reminiscences from their previous. In the event you’re concentrating on Gen Z, entertaining content material will reign supreme.

What Millennials Watch on YouTube

• YouTube reaches extra millennials than all of the TV networks mixed. (The Shelf)
• A 2022 report discovered that YouTube can have practically double the penetration of TikTok amongst millennials this yr. (eMarketer)
• Millennials choose watching:
  • Information and human curiosity tales to maintain updated
  • Unboxing and product assessment movies to affect spending
  • Fast and enjoyable leisure content material (The Shelf)

Takeaways for Video Entrepreneurs

Millennials go to YouTube after they need to study one thing or be entertained. Moreover, they go to the platform to be impressed, watch TV, and make amends for the information. In the event you’re concentrating on millennials, information tales, product evaluations, entertaining content material, and provoking content material will win out.