70+ Social Media Demographics for Marketers in 2023

I get it, fellow entrepreneurs —typically, you simply want the numbers.

The juggernaut generally known as social media solely will get larger with each new 12 months, and due to that, demographics shift with it. And, in the end, preserving on high of vital numbers earlier than your social media campaigns will help you with ROI in the long term. 

Right here, we have compiled the state of social media demographics, optimized with a very powerful knowledge you’ll want to learn about your viewers and shaping your personas for 2023.

Normal Social Media Demographics

• Roughly 82% of People between 18 and 49 years previous use not less than one social media web site. (Pew Research Center)
• The highest means entrepreneurs discover their viewers on social media is by researching related on-line communities, comparable to Fb Teams and subreddits. (HubSpot Blog Research)
• 84% of entrepreneurs are focusing on Millennials of their social media technique, adopted by Gen X (52%), then Gen Z at 22%. Solely 14% of entrepreneurs goal Child boomers. (HubSpot Blog Research)
• Most entrepreneurs say that short-form video content material is the most well-liked content material format for Gen Z. (HubSpot Blog Research)
• Social media customers use a mean of seven.2 social media platforms per 30 days. (Hootsuite)

Fb Demographics

Normal

• As of 2021, Fb has over 2 billion month-to-month energetic customers. (Statista)

• Fb has nearly 2 million every day energetic customers and a pair of.9 month-to-month energetic customers. (Meta)

• Fb is the simplest platform for group constructing. (HubSpot Blog Research)

• The common grownup within the U.S. spends 33 minutes on Fb per day. (Statista)

• Fb is the most well-liked social media platform for entrepreneurs. (HubSpot Blog Research)

• Fb is the fourth most visited web site within the U.S. (Semrush)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine inside the binary will not be reported.

• Globally, 56.4% of Fb customers determine as male whereas 43.6% determine as feminine. (Statista)

• Fb is Gen X and Child Boomers favourite social media platform. (HubSpot Blog Research)

• 91% of Child Boomers, 88% of millennials, and 83% of Gen X have visited Fb within the final three months. (Hubspot Blog Research)

• 31% of U.S. adults usually get information from Fb. (Pew Research Center)

• Solely 12% of Gen Z-ers say they use Fb greater than every other platform. (HubSpot Blog Research)

Geography

• India has probably the most Fb customers at 329 million, with the USA in second place with 179 million customers. (Statista)

Takeaways

As the most well-liked social media community, Fb is certainly a platform value investing in. Its largest consumer group is Gen X nevertheless it nonetheless has a variety of customers throughout all ages. Moreover, Fb is in style worldwide, making it an awesome social media community for manufacturers of all industries and places.

Instagram Demographics

Normal

• 500+ million customers are energetic on the platform on daily basis. (Instagram)
• Instagram has the best ROI, engagement, and highest high quality leads. (HubSpot Blog Research)
• The common period of time per day spent on Instagram is 28 minutes. (Statista)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine inside the binary will not be reported.

• Males between the ages of 18 to 24 signify the biggest demographic on Instagram, adopted intently by males between 25 to 34 years previous. (Statista)
• Most ladies on Instagram are between 18 and 34 years previous. (Statista)
• The smallest age group on Instagram is senior males 65+. (Statista)
• Up to now few months, 55% of Gen X-ers and 27% of Child Boomers have visited Instagram. (HubSpot Blog Research)

Geography

• India and the U.S. lead the board because the international locations with the biggest Instagram viewers sizes, much like Fb. (Statista)
• For 2 consecutive years, probably the most geo-tagged metropolis on this planet on Instagram has been Los Angeles, California. (Mention + Hubspot)
• The nation with probably the most Instagram posts in 2020 was the the U.S., main with 571K posts, adopted by Brazil with over 300K posts. (Mention + HubSpot)

Takeaways

Instagram is one other main social media platform with a big consumer base spanning all age teams, and it presents superior ecommerce options, making it extremely in style amongst customers and invaluable to manufacturers.

Twitter Demographics

Normal

• Twitter is the seventh most visited web site within the U.S. (Semrush)
• There are 347,200 Tweets despatched per minute on Twitter. (Statista)
• As of December 2022 Twitter’s viewers is over 368 million month-to-month energetic customers globally. (Statista)
• The common period of time per day spend on Twitter is 31 minutes. (Statista)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine inside the binary will not be reported.

• Twitter’s consumer base closely skews male with solely 43.6% of customers figuring out as feminine. (Statista)

Geography

• The U.S. is the nation with probably the most Twitter customers, at 77 million with Japan proper behind at 58.2 million. (Statista)

Takeaways

Should you’re trying to construct a group surrounding your model, Twitter is a good place to begin. It’s notably in style within the U.S., so if that aligns along with your target market, take into account organising your digital store there.

TikTok Demographics

Normal

• TikTok is one of the best platform for constructing an energetic group for Gen Z. (HubSpot Weblog Analysis)
• TikTok customers are twice as seemingly as customers of different social channels to advocate one thing they discovered on the platform. (TikTok)
• 36% of customers wish to study merchandise by way of short-form movies like TikTok. (HubSpot Blog Research)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine inside the binary will not be reported.

• 21.5% of TikTok’s world viewers are ladies between the ages of 18 and 24 and 17% are male customers between 18 and 24. (Statista)
• U.S. adults spend 31 minutes per day on TikTok. (Statista)
• Most TikTok customers within the U.S. are 18-19, adopted by 20-29. (Statista)
• 62% of Gen Z makes use of TikTok and spend probably the most time on TikTok. (HubSpot Weblog Analysis)

Geography

• In 2021, Asia-Pacific was the fastest-growing area for TikTok utilization, with a 159% improve in comparison with 2020. (Statista)

Takeaways

TikTok’s viewers closely skews younger, with a big Gen Z inhabitants. As such, it’s an awesome platform for B2C manufacturers focusing on this demographic. With short-form video taking off, it’s a chance for manufacturers to not solely hop on a rising development however do it on a platform that caters to their goal audiences.

YouTube Demographics

Normal

• YouTube is the second best platform for constructing a social media group. (HubSpot Blog Research)
• YouTube is the second most visited web site within the U.S. (Semrush)
• YouTube has over 2 million month-to-month logged-in customers. (YouTube)
• There are 500 hours of video uploaded to YouTube per minute. (YouTube)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine inside the binary will not be reported.

Geography

• India has 467 million energetic YouTube customers, adopted by the U.S. (245 million) and Indonesia (139 million). (Knowledge Reportal)

Takeaways

YouTube is the main video platform, with a variety of customers from Gen Z all the best way to Child Boomers. With the launch of YouTube shorts and recognition of short-form video, manufacturers ought to develop a method to capitalize on rising curiosity to generate leads. 

LinkedIn Demographics

Normal

• Entrepreneurs can attain 900 million customers with LinkedIn advertisements. (Data Reportal)
• Roughly 10.7% of the worldwide inhabitants has a LinkedIn. (Data Reportal)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine inside the binary will not be reported.

• 56% of LinkedIn customers determine as male whereas 43.1% determine as feminine. (Statista)
• Roughly 60% of LinkedIn customers are between 25 and 34 years of age. (DataReportal)
• 31% of LinkedIn customers are between 30 and 39, 23% between 40 and 49, and 17% between 18 and 29. (Statista)
• 43.6% of LinkedIn’s world customers are feminine and 56.4% are male. (Data Reportal)

Geography

• Over 75% of members are exterior the US, adopted by India and China. (LinkedIn)
• LinkedIn is utilized in 200 international locations and areas worldwide, and the biggest are North America, Asia-Pacific, and Europe. (LinkedIn)

Takeaways

LinkedIn’s nonetheless the primary social media platform for B2B manufacturers. It’s stuffed with decision-makers and younger adults getting into the workforce prime for social promoting.

Reddit Demographics

Normal

• There are greater than 100k energetic Reddit communities. (Reddit)
• Redditors created 430M+ posts in 2022. (Reddit)
• Reddit is the fifth most visited web site within the U.S. (Semrush)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine inside the binary will not be reported.

• Gen Z makes up roughly 2% of Reddit customers. (eMarketer)
• A majority of Reddit customers are male. (Statista)

Geography

• 46% of desktop visitors to Reddit.com comes from the U.S. (SimilarWeb)

Takeaways

Reddit’s consumer base has grown considerably lately. This means that buyers have gotten extra considering what the community has to supply. From an viewers perspective, it’s made up largely of male Millennials, attracting most of its customers from the U.S.

Snapchat Demographics

Normal

• 59% of U.S. customers verify Snapchat every day. (Pew Research Center)
• 25% of U.S. web customers use Snapchat. (Pew Research Center)
• Snapchat customers spend over half-hour a day on the platform. (Snapchat)
• There are 364M every day energetic customers worldwide. (Statista)
• There are 243M Snapchats shared per minute on the platform. (Statista)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine inside the binary will not be reported.

• 65% of U.S. adults between 18 and 29 years previous use Snapchat. (Pew Research Center)
• About 53% of Snapchat customers are feminine and 46% are male. (Statista)

Takeaway

One factor that’s clear with this Snapchat knowledge is that younger individuals find it irresistible. After Instagram launched Tales, many thought Snapchat was on its means out. Seems, it’s nonetheless a serious participant within the social media sport.

Be at liberty to discuss with this record periodically as you are working by way of your editorial calendars and audits for the brand new 12 months. As this time of 12 months requires a contemporary slate, the analysis behind your subsequent unbelievable marketing campaign needs to be contemporary, as properly. Completely satisfied planning!