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TikTok’s acquired the “For You” tab, Instagram has the “Discover” tab, and YouTube has Shorts. Now, Snapchat has the “Highlight” tab.
Uncover what Snapchat’s newest Highlight tab is, how the algorithm works, and the way it will help manufacturers double their attain.
What’s Highlight on Snapchat?
Highlight, one in every of Snapchat’s most up-to-date options, is a tab inside the app that promotes short-form viral movies from companies, creators, and on a regular basis customers.
The place it differs from different social platforms is that it doesn’t give customers free rein to publish feedback on the movies shared on Highlight. When first launched in November 2020, customers might solely like and share.
Then, Snapchat launched Highlight Replies, which permits companies and creators to solely show feedback of their selecting from a pre-filtered pool.
As well as, show names solely seem for public customers who’re 18 years of age or older however non-public customers also can share choose movies to Highlight.
To encourage adoption, Snapchat created the Spotlight reward fund to pay its high creators – although, in line with a recent Techcrunch report, that fund has gone down significantly within the final two years.
Highlight Snapchat Options
- In-app music library – You should use your video’s authentic sound or use a sound from Snapchat’s inside library.
- Subject setting – When sharing your video to Highlight, you’ve got the choice so as to add a subject within the type of a hashtag, which will help you attain your required viewers.
- Replies – Companies and creators can filter via feedback left on their Highlight movies and select those they wish to show.
- Trending – When on the Highlight tab, you possibly can view movies beneath trending matters (hashtags), Lenses (i.e. filters), and sounds.
- Challenges – Snapchat customers have the possibility to win prizes after they submit Highlight movies that meet sure standards, like a trending Lense, sound, or location.
Learn how to Use Snapchat Highlight
Companies, creators and on a regular basis customers can use Highlight to achieve new audiences and increase their engagement.
There are two methods to publish on Highlight: in your cellular gadget and in your desktop.
Earlier than you possibly can ship off your video, you’ll have to fulfill Snapchat’s tips. Your video should:
- Be between 5 and 60 seconds.
- Be vertical, side ratio of a minimum of 3:4.
- Have clear sound and video.
- Solely function authentic content material and music from the licensed library.
- Not function sponsored services or products, together with hyperlinks and attachments.
- Characteristic content material applicable for a 13+ viewers.
- Be freed from watermarks from different social platforms.
How Snapchat Decides Which Content material to Characteristic on Highlight
You know the way Snapchat Highlight works however the query is, how do you get featured on it?
Nicely, Snapchat said they created Highlight to reward creativity, no matter follower rely and profile entry. That is why any consumer can create content material for the Highlight and follower rely isn’t thought-about as a rating issue.
What is taken into account is the next:
- Watch Time
- Likes
- Shares
- Skips
- Consumer pursuits
In case you’re already leveraging Snapchat, this new function opens up one other avenue so that you can meet your advertising and marketing objectives.
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