The “about” part of your web site ought to embrace your mission, function, and who’s in your crew. The correct about us or about me template may also help you expertly lay out your imaginative and prescient. That’s why our crew gathered 5 templates that can assist you construct the proper about web page.
![→ Download Now: About Us Pages Guide [Free Lookbook]](https://no-cache.hubspot.com/cta/default/53/f3ca18eb-3e09-4cf6-9f6b-c23d8a48a49a.png)
This put up contains greatest practices for crafting a stellar about web page. You’ll discover:
Featured Useful resource: Our 29 Favorite ‘About Us’ Pages
Download the guide to overview what we love about these wonderful ‘About Us’ web page examples, plus just a few tips on the way to make one among your individual.
What makes about web page?
A outstanding about web page is real, approachable, and distinguished. It ought to give the customer a glimpse into what working with you could be like. You may embrace private pursuits, tales, and images that convey the distinctive story of your corporation. You may additionally embrace details about who’s in your crew and what their roles are.
About pages are private to you and your organization, so the construction of your about web page will fluctuate primarily based on what you need to spotlight. Nevertheless, you’ll begin with the identical writing course of.
Let’s discover the set-by-step information to constructing your about web page.
The way to Write an About Web page
- Set up a mission assertion.
- Define your organization story.
- Reveal how you’ve got developed.
- State your ‘aha!’ second.
- Clarify who you serve.
- Clarify what you are providing them.
- Cite examples of who you’ve got served.
- Describe your values.
1. Set up a mission assertion.
Your about web page can and will likely be extra complete than a single mission statement. Nevertheless, to attract folks in, you have to succinctly state your aim within the business up entrance.
What’s your corporation right here to do? Why ought to your web site guests care? This data will give the reader one thing to recollect about your organization lengthy after they depart your web site.
2. Define your organization story.
Each enterprise has a narrative to inform. Even in the event you’re working a start-up with a brief historical past, you’ll need to share your organization’s origin. Discuss how you bought to the place you might be immediately in your about web page.
Professional tip: Isolate the milestones earlier than your organization’s founding, and use them to provide readers some backstory in your present enterprise.
3. Reveal how you’ve got developed.
There isn’t any disgrace in admitting how your corporation technique — and even your mind-set — has modified because you started. In reality, these evolutions can enhance the story you inform to web site guests.
About pages are excellent areas to speak about the place you began, how you’ve got grown, and the beliefs which have helped your group mature. Use these moments to indicate folks that you just’re at all times prepared to vary and adapt to the wants of your business.
4. State your “aha!” second.
Each good firm was based on an concept — one thing the present market won’t but provide. What was your concept?
Use this “Aha!” second as a pivot level when telling your organization story. What was a problem you confronted whereas creating your organization? How did this problem or discovery form what you might be immediately?
5. Clarify who you serve.
As a lot as you need as many eyeballs in your about web page as attainable, you will not do enterprise with each single web site customer. That is why you could establish and point out your core buyer.
Your about web page ought to clarify who your corporation is devoted to serving to. This enables prospects to establish in case your service is aligned with their wants.
6. Clarify what you are providing them.
Firms usually generalize their providing within the web site copy, making it exhausting to grasp what the shopper is definitely paying for. In a sentence or two, clarify precisely what a possible buyer will achieve from your corporation. This succinct abstract will maintain guests in your web site for longer and get them interested by studying extra.
Professional tip: Typically, companies are afraid that in-depth explanations of their merchandise aren’t fascinating sufficient or will sound unappealing in writing. And that is a good concern. Begin by explaining what downside your providing solves. Then, hyperlink to a web page with extra data.
7. Cite examples of shoppers you’ve got served.
Received some loyal prospects in your portfolio? Use your about web page to let the world know who already advantages out of your work. Think about naming your most profitable shoppers and linking to a case study.
Understanding about your organization’s previous successes can affect your prospects’ buying selections. They will envision their future success by means of the tales of your greatest prospects.
8. Describe your values.
Prospects need to be handled like human beings. For that to occur, they should really feel that they are being served by human beings. When ending your about web page, describe who you might be as an individual or a crew. What’s your organization tradition like? What greater image in life drives your corporation?
Professional tip: Keep in mind, future staff are a secondary viewers of your organization’s about web page. That is another excuse describing your private values is a good suggestion. The important thing to your job candidates’ hearts is to indicate them you’ve got one too.
Be mindful a secondary viewers of your organization’s About web page consists of your future staff. That is another excuse describing your private values is a good suggestion — the important thing to your job candidates’ hearts is to indicate them you’ve got one too.
About Us Web page Template & Examples
About Us Template
You may create an About Us template to your firm web site simply. We lay out the usual “about us” web page under.
Regardless of your corporation, your about web page ought to embrace the next parts.
- A mission assertion. This describes the aim of your corporation because it pertains to the business or market you serve.
- A imaginative and prescient assertion. The way forward for your corporation is printed on this part.
- Your values. Core values assist the reader join with you and your corporation on a private degree.
- A goal market abstract. Your website guests need to know that they are in the proper place and that your organization may also help them.
- A short firm historical past. Along with piquing your guests’ curiosity, a short firm historical past may also help the press describe your corporation precisely.
After you write a draft, you need to use one among HubSpot’s done-for-you website templates to create your about web page’s format. These web site templates might be put in and customised in minutes.
Achieved-For-You About Us Web page Templates
Whereas the copy is a crucial factor of your about web page, you will additionally need to showcase your model story and id to the world. These “about us” web page templates create a compelling, customizable user-experience.
1. Touraza Template (WordPress)
In order for you one thing with a bit taste, the Touraza template is a tasteful selection. With the “meet the crew” part close to the highest, geometric designs, and placing typography, you’ll showcase the people behind your model.
2. Logan Template (Shopify)
This template makes use of huge pictures in a contemporary format to interrupt up the ample white area. The consequence: A clear and pleasant studying expertise.
The highest of the web page places the model story (or different introductory textual content) first, supported by a big picture that speaks for itself. The pops of coloration might be custom-made to your model model, drawing emphasis to a very powerful parts you need to spotlight.
3. Munchies Template (WordPress)
This theme from Automattic is nice for small companies with a short firm historical past. You can begin by explaining your mission concisely, then leap proper into essential hyperlinks.
4. Mobirise Template (WordPress)
This visually compelling web page means that you can evenly disperse data. Your webpage guests gained’t be scared off by a large wall of textual content.
As a substitute, you’ll be able to briefly describe your historical past on the prime of the web page. Three icons help you lay out your most essential values. Plus, the web page additionally contains a carousel, so you’ll be able to embrace headshots and titles to your teammates.
Greatest About Us Web page Examples
1. Yellow Leaf Hammocks
Good tales humanize your model, offering context and that means to your providing. What’s extra, good tales are sticky — which implies persons are extra prone to join with them and cross them on.
Yellow Leaf Hammocks tells customers about its product by describing how the hammocks empower artisan weavers and their households. The corporate breaks down totally different items of the story into sections that mix phrases and simply digestible graphics.
Professional tip: Put your storytelling expertise to work in your about us web page. Utilizing descriptive and emotive copy and lovely graphics, an about us web page with a narrative works more durable for your corporation than a generic one.
2. Eight Hour Day
Folks are likely to assume that about us pages must sound formal to realize credibility and belief. However most individuals discover it simpler to belief actual human beings, somewhat than an outline that sounds prefer it got here from an automaton. Maintain your about web page us web page pleasant and actual.
Take inspiration from Eight Hour Day. This model showcases the folks behind the corporate and humanizes its model.
What we love: Introducing the founders with inviting images on this about us web page drives residence the purpose that Nathan and Katie are — as they so astutely put it — “two people with a ardour for creativity — creativity makes us completely happy.”
3. Apptopia
Folks need to know what your corporation does and the way it may also help them. In any case, if folks cannot determine what you do, how will they know they want your services or products?
So, skip the business lingo — that is what Apptopia does on its About Us web page. The startup’s easy however polished language successfully communicates the corporate’s providing whereas nonetheless permitting the Common Joe to grasp it.
What we love: Apptopia makes use of quick and punchy sentences to elucidate advanced merchandise and concepts in a manner that is not patronizing. The copy on this About Us web page leads with empathy.
4. Moz
As a substitute of following the basic about us script, attempt one thing totally different. Take Moz, for instance. Quite a bit has occurred because it was based in 2004, so the corporate selected to share these milestones utilizing a enjoyable, clear design.
Moz’s about us web page incorporates clear headers, concise blurbs, and little graphics to interrupt up the textual content.
What we love: Pay attention to the standard references to how Moz obtained funding, the way it switched its model positioning — and most significantly, the way it switched again to its unique mannequin. This speaks volumes concerning the worth honesty and humility can play to your prospects.
5. Yokel Local
On its about web page, Yokel Native spotlights its shoppers, its story and mission, and the crew behind the model. This final factor is vital as a result of Yokel Native is aware of that its “vibe” wins over potential shoppers. In any case, if you rent an company, you are hiring its folks. And other people have personalities.
What we love: As a result of “Yokel Native” is a little bit of a kooky title that provides folks pause, the corporate pokes enjoyable at it by offering the definition. This then results in images of the crew at work (and at play), the company’s story, its mission and values, and the individuals who make the magic occur. This magic is included all around the about web page as its staff make goofy faces, put on ugly Christmas sweaters, and work/play exhausting.
6. Nike
Nike started on the campus of the College of Oregon on the hand of the faculty’s observe coach, Invoice Bowerman. Regardless that he now not works on the firm, one among his beloved quotes nonetheless manufacturers the underside of Nike’s about us web page under: “When you have a physique, you might be an athlete.”
This daring sentence, referenced by the asterisked “Athlete” within the phrases proper above it, sheds essential mild on Nike’s viewers. The model could also be large immediately, however Nike is all concerning the rising stars — whom the corporate relies on, in keeping with the remainder of its about us web page, to “broaden human potential.”
What we love: Nike clearly is aware of its viewers and makes its mission apparent to them as quickly as they land on the about us web page. There isn’t any query that the customer is in the proper place and understands precisely what Nike has got down to do.
7. Bulldog Skincare
One of the best about us pages are infused with coloration, have character, and keep true to an organization’s distinctive model voice. Let’s check out Bulldog, a males’s skincare model.
The about us web page is pithy and leads with an lovely bulldog — becoming the title and the model. It additionally states the aim of the merchandise — to assist prospects from waking up with the (admittedly lovely) wrinkly face you see if you go to Bulldog’s web site.
What we love: Bulldog is not afraid to have enjoyable with its model. That little bit of humor makes this about us web page something however typical. It primes guests for a narrative in a manner that makes them instantly really feel linked to Bulldog’s mission and imaginative and prescient.
8. Doomtree
Made up of gifted artists with thriving solo careers, Doomtree brings these musicians collectively to work on inventive tasks as a crew. The group “began as a large number of mates in Minneapolis, playing around after college, attempting to make music with out studying the guide.”
As quickly as you arrive on Doomtree’s About Us web page, you are greeted with large, daring images of these mates.
As you scroll down, customers are handled to much more interplay with the crew’s occasions and music tracks. That is smart as a result of it provides guests an immediate pattern of Doomtree’s product.
Professional tip: Discover methods to make use of multimedia parts. One minute of video is price 1.8 million phrases, according to Forrester Research’s Dr. James McQuivey. Think about combining your distinctive story with audio and visuals like within the instance above.
9. Below the Fold
Beneath the Fold is an organization dedicated to “sharing information tales you are not listening to wherever else.” With that in thoughts, the large headline on the about web page introduces the corporate’s function. Additional down, you will discover 4 core values, how the enterprise generates income and extra particulars concerning the crew behind the scenes.
What we love: This web page will get straight to the purpose about what Beneath the Fold is, who it serves, and why it exists. The easy design lacks coloration, gildings, and sensational imagery so the reader can give attention to what the corporate has to say — a direct nod to the mission assertion.
10. Ceros
Ceros’ About Us web page is interactive and interesting. As you scroll, the photographs transfer throughout the web page with punchy designs. Moreover, Ceros’ makes use of these pictures of its spectacular, distinctive workplace area to additional personalize the web page.
What we love: Ceros retains the textual content on the web page short-and-sweet, with highly effective statements like “we exist to unlock creativity”. The tradition part additional demonstrates Ceros’ playful model voice, with core values like “we put on our rooster fits”.
11. Marketive
Marketive’s about us web page leads with a strong worth assertion: “Received a strong product? We inform your target market that you just exist.”
Moreover, Marketive’s About Us web page shows unique designs somewhat than images to help the textual content. This makes the web page compelling to scroll by means of.
What we love: The interactive milestone calendar on the backside is particularly spectacular. It authentically represents some humble beginnings (together with two unsuccessful startups that impressed present-day Marketive) and contains a enjoyable scroll factor.
12. Sweet Loren’s
Begin-to-finish, Candy Loren’s about us web page is playful, partaking, and colourful. The web page begins with a 60-second video and even incorporates cookie dough-scooping gifs. As you scroll, you will transfer by means of a few of Candy Loren’s spectacular values, together with inclusivity and refusing to compromise.
What we love: Candy Loren’s yummy merchandise are final on the web page, making certain you are totally primed to buy solely after studying about Candy Loren’s mission.
13. TalEx
TalEx started when two women left a major recruiting firm to construct their very own. TalEx has since seen unprecedented development at 4,900% in the three years. The corporate’s about web page captures this historical past and extra.
What we love: The corporate’s emphasis on social accountability takes up practically half the web page, making this core worth clear. The assertion explains TalEx’s dedication to donate 5% of its annual web revenue to philanthropic organizations. Individuals who go to the web site know instantly that giving again is essential to the crew at TalEx.
14. LoveBug Probiotics
LoveBug Probiotics’ web page successfully contains all the data you’d want on the corporate to make an knowledgeable buying choice. That features how the founder got here up with the concept, her private ties to the imaginative and prescient, and the science behind her probiotic.
Whereas the merchandise are science-backed, the About Us web page does not confuse guests with difficult-to-understand info. As a substitute, the web page is easy, easy, and useful.
What we love: This about us web page options a picture of the founder’s 4 younger youngsters carrying “Chief Enjoyable Officer”, “Chief Giggle Officer”, “Chief Foolish Officer” and “Chief Humor Officer” t-shirts. There aren’t many pages with cuter introductions than that.
15. Brown and Coconut
Typically, easier is healthier — as is the case with Brown and Coconut. This about us web page contains a photograph of the 2 co-founders alongside just a few paragraphs of textual content outlining the model’s imaginative and prescient.
Brown and Coconut’s About web page makes use of no-fuss language to explain the enterprise.
What we love: Relatively than ending with a CTA directing guests to its merchandise, the co-founders as a substitute select to incorporate a CTA to comply with the enterprise on Instagram, selling a simpler, long-term lead era technique that begins with model consciousness.
16. Kuno Creative
Kuno Inventive’s web page successfully focuses on what makes the corporate totally different: its folks. Whereas the primary paragraph describes the origin of the digital advertising and marketing company, the vast majority of the web page is taken up by black-and-white headshots of all its staff together with descriptions of every member.
What we love: If you happen to’re not sure what you need to embrace in your about us web page, think about being attentive to how Kuno Inventive focuses on its folks, somewhat than its product. This gives a good way to humanize your model.
About Me Web page Templates & Examples
About Me Template
About me pages fluctuate intimately, however most nice pages embrace just a few normal parts. You may see a prompt template from HubSpot under.
Ensure you embrace the next data in your web page.
- Your function. This describes your function for doing the work you do. What will get you away from bed every morning? Strive utilizing the Ikigai map for steerage right here.
- A imaginative and prescient assertion. Who’re you and the place are you headed? Imagine it or not, folks need to you for management in a roundabout way. Present them the way you’re main your life and what evokes you to maneuver ahead.
- Your core values. Private core values assist the reader join with you and discover frequent floor.
- A short private assertion. Whether or not you share your hobbies, household life, or enjoyable info, a short private abstract helps the reader relate to you on a private degree.
Subsequent, you will see these parts in motion within the examples under.
Achieved-For-You About Me Web page Templates
1. Coax Template (WordPress)
The Coax template permits the typography and duplicate to take middle stage. This text-centric strategy highlights your private accomplishments and sells your companies. Think about laying out content material like a resume with large subheads on the left and descriptive textual content on the proper.
Plus, this template is powered by Elementor, a web page builder that makes customization simple.
2. One Page Portfolio Template
As a substitute of a wall of textual content, this about me web page is neatly divided into separate sections. The textual content on the prime of the web page means that you can describe your mission and background.
The icons within the subsequent part name consideration to 3 particular companies you present. Additional down the web page, you’ll be able to clarify these companies in better element. You can even embrace images to indicate what you are able to do.
3. Beckham Template
Your about me web page ought to present a spotlight of your accomplishments, in addition to an summary of your service. This template may also help you place your greatest foot ahead.
The Beckham template features a prompt place to hyperlink your resume, in addition to sections to indicate off beforehand accomplished tasks.
What we love: Close to the underside of the web page, you’ll be able to showcase essential numbers. That features what number of shoppers you’ve got, what number of tasks you’ve accomplished, and the way a lot espresso you drank.
4. Calvin Template
For private web sites, think about putting your contact data entrance and middle. Your guests shouldn’t have to look to see how they will attain out.
The Calvin template makes integrating your contact data and private story seamless. This template leads with electronic mail and cellphone numbers. Then, you’ll be able to lay out the companies you present, earlier than together with hyperlinks to your work.
Greatest About Me Web page Examples
1. Joe Payton
The model and tone of your about web page ought to match the companies you present. Let’s take a look at Joe Payton’s web site for instance.
Not solely does Joe’s illustrative self-portrait give him a private model that prospects will bear in mind, nevertheless it additionally demonstrates his experience as a designer and animator. His web site guests can be taught what he does in an simply digestible manner.
What we love: Joe freely expresses his values as a inventive skilled on a well-organized web page. He tells a narrative that guides the reader by means of every part, with out having them scroll endlessly to the underside of the web page.
2. Kero One
Kero One is a hip-hop artist and DJ from San Francisco. His About Me web page carries a useful lesson to private manufacturers that cater to multiple viewers — particularly if these audiences communicate totally different languages.
Kero One’s about me web page tells his story in English, Japanese, Korean, and Chinese language. Together with these East Asian languages helps Kero One join with listeners in these totally different communities.
Professional tip: In case your companies are world or your choices are available in a number of languages, think about having your about me web page in a number of languages.
3. Aja Frost
Alright, we could be biased in highlighting this skilled, as Aja is our very personal Director of English Development at HubSpot. Nonetheless, the ingenuity she brings to the corporate is not misplaced on her web site’s About Me web page.
Being a data-driven skilled, Aja is aware of her shoppers are in search of greater than her writing expertise — they need to see how her content material has carried out. With that in thoughts, her About Me web page tells a narrative of her profession development, which peaks — no pun supposed — at a formidable line graph exhibiting the results of an website positioning technique she carried out for the HubSpot Weblog.
What we love: Aja understands the worth of being personable even in a digital area like an About Me web page. She closes out her about web page with a private observe on what she does in her spare time — a good way to humanize your self within the eyes of your potential prospects.
4. Madison Butler
Madison Butler is an HR change-maker “dedicated to deconstructing the established order and rebuilding company America, one group at a time.” She does this by means of her DEI work and her advocacy.
Her about web page, which doubles as the location’s homepage, calls this out on the very prime in a single daring assertion: “I am right here to make sure organizations understand how to create space for everybody.”
What we love: Madison’s About web page is efficient as a result of it stays true to her mission whereas being easy, efficient, and to the purpose. The second sentence within the headline, “you belong right here,” underscores the inclusivity of Butler’s mission and work.
5. Sara Dietschy
This skilled YouTube content material creator has an eclectic assortment of movies associated to know-how and tradition and expresses that range throughout her About Me web page.
Along with the colourful self-portrait on the prime of the web page, Sara’s first sentence tells you simply how many individuals subscribe to her channel: 780,000. This is a crucial quantity to know for her potential video advertisers and collaborators who need to understand how a lot publicity they’d get by working along with her or promoting on her channel.
What we love: The coloured tiles lining the web page — beginning with the crimson one, as proven above — section her work by the varieties of tasks she’s labored on. This helps the reader navigate the web page and perceive what’s essential for them to know.
6. ShaDrena
ShaDrena is a graphic artist whose mission is to “visually construct inventive rebellious manufacturers past a emblem.” In three sections — about, bio, and random info — the viewers will get the total ShaDrena expertise, which is extra than simply design. It is also about voice and character.
As a self-described “inventive hustler,” “rule-breaker,” and “designer of dope manufacturers,” the language ShaDrena makes use of on her website comes throughout as edgy and genuine.
What we love: ShaDrena’s about web page is counterintuitive to what somebody would possibly anticipate from a graphic artist. Many of the content material is introduced in black, white, and grey which places all of the give attention to the composition of her design.
7. Marc Ensign
On his about web page, Marc Ensign takes his work significantly with out taking himself too significantly. Entrepreneurs know there’s worth to maintaining an off-the-cuff tone within the content material they create, however to draw prospects, you have to show you’ve got self-discipline and integrity. This usually proves to be a tricky stability to get proper.
What we love: Marc Ensign nails the stability between pleasant and formal with a assured opening assertion. This not solely attracts the reader in but additionally establishes Marc as a relatable companion to work with.
8. Miracle Inameti-Archibong
With a superb design that emphasizes her copy, Miracle Inameti-Archibong’s website is a masterclass on the way to do a one-page web site nicely. The content material is introduced with massive clear pictures, cool and daring colours, dynamic angles and blocks, and easy typography.
What we love: Miracle’s about me part spans over a decade however is specified by simply 4 sentences. The reader can simply perceive her profession span with out being overwhelmed with an excessive amount of data.
9. Haley Shapley
Haley is a contract author and editor who makes use of a single-page format for her web site to showcase her character, writing samples, {and professional} companies. The positioning additionally contains a very cool animated video impact within the background, creating a way of area and motion.
What we love: Haley leads with an essential quantity: She will write over 100 articles a 12 months. Beginning with a formidable knowledge level helps present her degree of expertise.
10. Amy Blaschka
Amy Blaschka’s portfolio options loads of white area, balanced out with a brilliant blue header that basically pops, and orange buttons for conversion actions (i.e. “Let’s speak”). Moreover, her use of video to elucidate what she does helps her stand out in a crowded area.
What we love: To showcase her creativity and individuality, Amy has a listing of bullet factors of issues she loves and issues she doesn’t love. She additionally gives web site guests with three (sure, three!) totally different variations of her bio: a brief one (underneath 75 phrases), one which’s a bit longer (underneath 150 phrases), and her full bio which takes up a complete web page.
By doing this, she’s demonstrating her expertise for crafting messaging and educating potential prospects on who she is. Very sneaky, Amy!
11. Cathy Derus
Cathy Derus’ website options daring pictures and crisp textual content. The positioning additionally highlights Cathy’s appearances in main media retailers and publications, like Entrepreneur and Cosmopolitan.
What we love: Cathy’s about part contains a full-page picture of Cathy on her laptop computer, with a short textual content introduction on to the proper of her. As a substitute of breaking apart the picture with textual content, Cathy overlays the textual content on the precise picture, so web site guests get the sensation they’re really in her workplace along with her. This can be a nice option to construct credibility.
12. Matt Gray
Matt is a serial entrepreneur who now manages a portfolio of “soulful companies”. His web site is designed to advertise the paid programs he’s developed for entrepreneurs and the 1:1 teaching he gives to these in search of a extra personalized effect.
Matt’s website gives loads of content material to assist guests perceive who he’s and what he does. The main target of the location may be very easy: to get guests to transform by signing up for his electronic mail e-newsletter.
What we love: Beneath the bio part, Matt breaks down his choices in a easy 1-2-3 format, offering one thing for everyone. Decrease on the web page, guests discover a mailing listing sign-up type with a dedication of what subscribers will obtain by signing up.
Inform the World All About You
Now that you just’ve seen examples, it’s time to construct your individual about web page. With story to inform, inventive copy, humility, and digestible visuals, you are in your option to an attention-grabbing consumer expertise.
You may be standing out from a sea of about us and about me pages very quickly. So, inform us, What makes you totally different? We’re desirous to be taught extra…about you.
Editor’s observe: This put up was initially printed in October 2020 and has been up to date for comprehensiveness.
