The Best Times to Post on Social Media in 2023 [New Data]

Social media is among the finest methods to amplify your model and the nice content material you’re creating. Nevertheless it isn’t sufficient to only submit content material to social everytime you really feel prefer it – posting at some occasions performs higher than others.

So, what are one of the best occasions to submit on every social media channel in 2023? We surveyed 1000+ social media marketers and acquired the reply.

Finest Time to Put up on Instagram

In 2022, Instagram surpassed 2 billion month-to-month customers, with most of its base accessing the platform through cellular.

• On common, one of the best occasions to submit on Instagram throughout industries are mid to late night and mid to late afternoon, particularly from 6 PM – 9 PM, 12 PM – 3 PM, and three PM – 6 PM.
• The most effective day to submit on Instagram is Saturdays. The worst is on Mondays. 
• The worst occasions to submit are:

In terms of finest occasions to submit, entrepreneurs report nearly similar numbers on Facebook as they do on Instagram.

• On common, one of the best occasions to submit on Fb throughout industries are within the night and mid-to-late afternoon, particularly between 6 and 9 PM and 12 PM – 3 PM.
• The most effective day to submit on Fb are Friday and Saturday. The worst is on Sunday.
• The worst occasions to submit are:
  • 6 AM to 9 AM.
  • 9 PM to 12 AM.

Industries which have extra success posting early morning are authorities and nonprofits.

Entrepreneurs report that one of the best time to submit on this text-based social media platform is between 9 AM and midday.

• 23% of entrepreneurs surveyed say 9 AM – 12 PM is one of the best time to submit on the platform, adopted by 12 PM – 3 PM, then 3 PM – 6 PM. 
• Like Instagram and Fb, Friday is one of the best day to submit on the platform, and Wednesday is simply pretty much as good.
• Worst occasions? Early morning. Particularly 6 – 9 AM.

Roughly 31% of U.S. adults use LinkedIn to community and share their skilled endeavors. It’s no shock that it’s the one social platform to report a weekday as one of many prime days to submit.

• Intention to submit on LinkedIn between 9 – 12 PM, 12 – 3 PM, or 3 – 6 PM.
• The most effective day to submit is Mondays, Wednesdays, or Tuesdays, in that order.
• The bottom-performing days are Sundays and Saturdays, respectively.

• The most effective occasions to post on Pinterest are between 3 PM and 6 PM.
• The second hottest time is 6 – 9 PM, chosen by entrepreneurs surveyed in protection or aeronautics, chemical compounds and metals, and agriculture, meals, and beverage.
• 29% of entrepreneurs say one of the best day to submit on Pinterest is Friday, and the worst is Sunday.

82% of U.S. adults use YouTube and information from a 2022 Pew Research study means that its attain is rising. So, how will you get one of the best attain on the platform? Let’s dive in.

• Put up between 6 PM and 9 PM (23%), 3 to six PM (22%), and midday to three PM.
• 18% of entrepreneurs surveyed advocate posting on Fridays, whereas 16% say Saturday is one of the best day to submit.
• Tuesday is the worst day to submit on the platform, together with early mornings from 6 – 9 AM.

Since 2020, TikTok has grow to be the go-to short-form video platform for Gen-Z and Millennial shoppers.

• The most effective occasions to submit are 6 to 9 PM, 3 to six PM, and 12 to three PM.
• For B2B manufacturers, Saturdays and Thursdays are one of the best days to submit. For B2C manufacturers, it’s Saturdays and Sundays.
• Though vitality and utilities and manufacturing and supplies manufacturers appear to seek out success in posting between 6 to 9 AM, most entrepreneurs don’t advocate it.
• The most effective day to submit on TikTok is Friday, and the worst days to submit are Monday and Tuesday.