What is Data Deduplication? A Plain-English Guide

As a marketer, you probably deal with data in some kind regularly. So, how is information deduplication related to you?

With a lot crucial info saved on our pc techniques, we have discovered to backup information often — together with our e-mail inboxes, Phrase paperwork, pictures, and full folders of outdated work. It is sometimes a ton of knowledge.

Since we often backup and save our information on auto-pilot, we would not understand simply how a lot has been re-copied and re-saved. Over time, our information storage turns into unnecessarily burdened with redundant copies of knowledge, costing cash as information necessities develop and processing time slows down. That is the place information deduplication is available in.

Andrew Le, an IT Helpdesk Technician at HubSpot, additional explains the significance of knowledge deduplication for a enterprise seeking to develop — “[Data deduplication] actually improves scaling and effectivity when pulling information from one supply. If in case you have plenty of the identical information in several areas, your total system will be slowed down.”

So, you is perhaps questioning, “How does information deduplication really work?” Let’s dive into it.

How does information deduplication work?

The information deduplication course of may appear intimidating, nevertheless it’s really easier than it sounds. You should utilize information deduplication software program while you backup your pc. Moreover, some advertising and marketing automation software program, like HubSpot, might need a deduplication characteristic to maintain observe of your advertising and marketing contacts.

To make sure you’re optimizing your information backup storage, right here’s an inventory of the very best information deduplication software program you need to use to attenuate pointless information copies.

Information Deduplication Software program

1. HubSpot’s Deduplication Feature

Greatest for: Any enterprise.

In the event you use HubSpot’s CRM to handle your contacts, you will be impressed to search out out it’s also possible to use HubSpot’s machine learning-powered deduplication characteristic to maintain your contact database clear. HubSpot contacts will be deduplicated by a consumer token set with a cookie of their internet browser or e-mail tackle — moreover, contacts, firms, offers, and tickets will be deduplicated utilizing a novel object ID.

2. Dedupely

Greatest for: A devoted deduplication platform that integrates along with your CRM.

Dedupely finds and merges duplicate information robotically, saving you time and complications and bettering belief and alignment throughout your organization.

If your organization shops a variety of information, it is vital to start the information deduplication course of. Through the use of software program, you may merely automate this course of.

3. Barracuda Backup Deduplication

Greatest for: Customers of Barracuda safety options.

With a 9.1 consumer score out of 10 on TrustRadius, Barracuda Backup is an effective choice, providing a sturdy, safe, fully-integrated information deduplication answer. Their software can assist your online business scale back bandwidth necessities and backup prices. Moreover, Barracuda is an effective choice if your online business wants to guard a number of websites, since its cloud storage know-how helps distributed networks keep protected.

4. Avamar

Greatest for: Distant-work firms and enterprises.

Avamar, an answer from Dell EMC, offers variable-length deduplication, which reduces backup time by solely storing distinctive every day adjustments whereas concurrently sustaining every day backups. Avamar is an environment friendly, safe choice and is especially helpful for digital environments, distant places of work, and enterprise purposes.

5. HPE StoreOnce

Greatest for: Any enterprise.

HPE StoreOnce, an answer from Hewlett-Packard Enterprise, gives disk-based backup, deduplication, and safe long-term information storage. Their deduplication software program is supplied for digital backup machines in small distant places of work, and equally able to dealing with high-performance devoted purposes for bigger companies. Finally, that is a formidable software that will help you preserve your information safe and environment friendly as you scale-up.

6. Exagrid EX Series

Greatest for: Quicker, extra environment friendly backups.

Exagrid implements a extremely environment friendly strategy to information deduplication that permits six instances the backup efficiency, and as much as 20 instances the restore and VM boot efficiency. With Exagrid, you may backup your information straight onto a disk with out inline deduplication processing, enabling a shorter backup window.

7. Insycle

Greatest for: A full information storage and automation answer.

Certainly one of G2’s high-performers and a HubSpot App Companion, Insycle is an entire buyer information administration answer that makes it easy for firms to handle, automate, and keep clear buyer databases. It drives effectivity, betters reporting, aligns groups, and improves belief in information.

Lower down on extra information with information deduplication.

Don’t get me fallacious, information backups are essential to maintain your organization’s belongings protected. Nevertheless, if unmoinitored, automated backups can result in bloated storage and poor efficiency out of your servers. Fortunately, it’s simple to deduplicate extra information with the correct instruments to maintain your software program and enterprise working easily.

Editor’s notice: This publish was initially printed in April 2019 and has been up to date for comprehensiveness.