Is IGTV Gone?

I keep in mind recording a 20-minute video I meant to add to Instagram as IGTV content material. The video was a collaboration with a number of of my content material creator buddies, and I used to be so excited to share it. Think about my shock — and confusion — once I logged into Instagram and could not discover the IGTV characteristic! I keep in mind pondering, “Is IGTV gone?”

The easy reply is sure, however don’t fret — there are nonetheless methods to share long-form content material on Instagram. Here is what you must know concerning the destiny of IGTV and video sharing on the app.

What occurred to IGTV on Instagram?

In October 2021, Instagram scrapped IGTV because the social community shifted its focus towards video content material. IGTV was mixed with in-feed movies, forming the brand new Instagram Video characteristic. In July 2022, the Instagram Video and Instagram Reels tabs had been consolidated to create a singular area for all video content material, and all movies will likely be shared as Reels.

Picture supply: Instagram

So, if Instagram needs to pivot extra towards movies, why would it not eliminate IGTV? Effectively, IGTV centered on long-form movies within the hopes that it may compete with YouTube. Nevertheless, TikTok quickly rose in recognition, and TikTok’s short-form movies grew to become extra in style amongst social media customers.

To stay aggressive, Instagram discontinued IGTV and launched Instagram Reels earlier than launching Instagram Video.

How Instagram Video is Completely different from IGTV

For starters, Instagram TV was a standalone app devoted to long-form Instagram movies, although the characteristic’s primary performance was out there on the principle Instagram app and web site. In distinction, Instagram Video homes all video content material in a tab on the person’s profile and feed throughout the Instagram app, so there isn’t any want for a separate software.

One other distinction is {that a} video uploaded through cellular to IGTV will be as much as quarter-hour, whereas desktop uploads will be as much as 60 minutes. Nevertheless, all video content material uploaded to Instagram Video will be as much as 60 minutes lengthy, no matter the way it’s uploaded.

Any video uploaded to Instagram lower than quarter-hour lengthy will likely be displayed as a Reel as of July 2022.

To compete with TikTok, Instagram Video options embody totally different instruments, corresponding to trimming, filters, and the power to tag individuals and places.

Instagram additionally modified IGTV adverts to “in-stream video adverts” which might be not than 60 seconds.

The place to Discover Instagram Movies on Your Profile

The Instagram Video tab, now merged with the Reels tab, will be discovered beneath a person’s bio between the tabs for the person’s grid and tagged content material. Earlier than, video content material could possibly be discovered in several areas across the app as a substitute of in a single devoted place.

Picture supply: Instagram

Instagram is continually evolving to compete with new social networks like TikTok and to maintain its place as a fixture within the creator financial system. So, customers can anticipate much more modifications sooner or later as Instagram continues to prioritize movies over photographs.