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The backlash towards picture and video synthesis just isn’t solely centered on inventive app builders. {Hardware} producer Wacom and recreation writer Wizards of the Coast have confronted criticism and issued apologies after utilizing AI-generated content material of their advertising and marketing supplies. Toys “R” Us additionally confronted a negative reaction after debuting an AI-generated industrial. Corporations are nonetheless grappling with balancing the potential advantages of generative AI with the moral issues it raises.
Artists and Critics React
To date, Procreate’s anti-AI announcement has been met with a largely optimistic response in replies to its social media publish. In a extensively preferred remark, artist Freya Holmér wrote on X, “That is very appreciated, thanks.”
A number of the extra outspoken opponents of picture synthesis additionally replied favorably to Procreate’s transfer. Karla Ortiz, who’s a plaintiff in a lawsuit towards AI image-generator firms, replied to Procreate’s video on X, “No matter you want at any time, know I’m right here!! Artists help one another, and likewise help those that permit us to proceed doing what we do! So thanks for all you all do and so excited to see what the staff does subsequent!”
Artist R. J. Palmer, who stoked the primary main wave of AI artwork backlash with a viral tweet in 2022, additionally replied to Cuda’s video assertion, saying, “Now thats the way in which to ship a message. Now if solely you guys might get a full energy competitor to [Photoshop] on desktop with plugin help. Till somebody can construct an actual competitor to excessive stage [Photoshop] use, I am caught with it.”
Just a few pro-AI customers additionally replied to the X publish, together with AI-augmented artist Claire Silver, who uses generative AI as an accessibility instrument. She wrote on X, “Most of my early work is made with a mixture of AI and Procreate. 7 years in the past, earlier than textual content to picture was actually even a factor. I beloved Procreate as a result of it used tech to spice up accessibility. Like AI, it augmented trad talent to permit extra individuals to create. No guidelines, solely instruments.”
Since AI picture synthesis continues to be a extremely charged topic amongst some artists, reaffirming help for human-centric creativity might be an efficient differentiated marketing transfer for Procreate, which presently performs underdog to creativity app large Adobe. Whereas some could favor to make use of AI instruments, in an (ideally wholesome) app ecosystem with private alternative in illustration apps, individuals can comply with their conscience.
Procreate’s anti-AI stance is barely dangerous, as a result of it may additionally polarize a part of its person base—and if the corporate modifications its thoughts about together with generative AI sooner or later, it must stroll again its pledge. However for now, Procreate is assured in its choice: “On this technological rush, this may make us an exception or appear vulnerable to being left behind,” Procreate wrote. “However we see this street much less traveled because the extra thrilling and fruitful one for our neighborhood.”
This story initially appeared on Ars Technica.
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