RealPage Says Rental Pricing Tech Is Misunderstood, but Landlords Aren’t So Sure

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Yardi Programs, one other US property administration firm, can be dealing with a category motion go well with relating to antitrust violations for artificially inflating hire costs. The corporate has mentioned it did “nothing illegal,” because it doesn’t mandate hire costs by way of its software program or make “collusive pricing selections.”

Typical rental prices in Phoenix have elevated by greater than about $500 a month from April 2020 to 2024, and by round $400 in Washington, DC, in the identical interval, in response to Zillow.

Renters have additionally filed quite a few class motion fits in opposition to RealPage and property homeowners which have been consolidated. Some landlords named in these settled claims earlier this yr. The courtroom threw out a lawsuit relating to worth fixing for pupil housing however has mentioned the category motion from renters can go forward. Attorneys representing a few of the plaintiffs within the class motion didn’t reply to requests to remark.

RealPage laid off about 4 % of employees in June. “RealPage is hyper-focused on innovation and accelerating its enterprise progress in 2024 and past, and because of this has made the choice to remove a small variety of roles throughout the firm,” Jennifer Bowcock, a spokesperson for the corporate, says. The layoffs weren’t linked to the antitrust lawsuit, she says. Thoma Bravo, the proprietor of RealPage, didn’t reply to a request for remark for this story.

As of 2020, RealPage said it was gathering information on some 16 million rental models throughout the US. There are 44 million renter households within the US, and almost 22 million rental models are owned by for-profit companies. RealPage grew when it acquired Lease Lease Choices (LRO) in 2017, after clearing antitrust scrutiny by the Justice Division. The DOJ didn’t touch upon questions from WIRED about its reported investigation into RealPage or its approval of RealPage’s acquisition of Lease Lease Choices in 2017.

When requested in regards to the newest within the probe, RealPage referred to a portion of its latest prolonged assertion, which mentioned: “The DOJ extensively reviewed LRO and YieldStar in 2017, with out objecting to, a lot much less difficult, any function of the merchandise.” RealPage additionally says that its “merchandise are basically the identical right this moment” as they had been when the acquisition acquired approval.

In June, The New York Times requested assistant US legal professional basic Jonathan Kanter, the Justice Division’s prime antitrust official, if he would view an AI instrument speaking pricing data as the identical as people colluding, with the query referencing the reported RealPage investigation. Kanter replied: “I usually say that in case your canine bites any individual, you’re accountable for your canine biting any individual. In case your AI fixes costs, you’re simply as accountable.”

The Justice Division additionally final yr filed a statement of interest within the RealPage mixed class motion lawsuit, because the case might develop into a precedent setter in algorithmic pricing. The assertion mirrored Kanter’s argument that the tactic of worth setting doesn’t matter, and algorithms are simply the most recent evolution in data gathering and sharing.

“In-person handshakes gave option to cellphone and fax, and later to e mail. Algorithms are the brand new frontier,” the Justice Division argued in an announcement of curiosity it filed within the class motion lawsuit in opposition to RealPage and landlords. “And, given the quantity of data an algorithm can entry and digest, this new frontier poses an excellent higher anti-competitive menace than the final.”

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