Gideon: I discover it a lot work to get began on a brand new platform, , to comply with individuals and determine what I wish to prioritize and submit issues there. Uh, so I am unable to actually say that I’ve used them. I’ve tinkered, however that is about it.
Lauren: Yeah. My workflow now could be I, I publish a narrative or a podcast on WIRED. I open Twitter, I share it, after which I am like, the place’s my Bluesky login once more? After which I try this. And I am like, oh, proper, T2, the place I feel I’ve, , 4 followers and I try this after which I craft one thing for Mastodon, which is nice. However then you must form of poke round to search out individuals’s Mastodon handles as a result of individuals could be in numerous servers. After which I share that. After which, um, then I am going to Instagram and I share that.
Gideon: After which it is time to go and make dinner. And I am like, oh, I might have written one other story in the present day, however really I simply spent half an hour posting to social media.
Lauren: I am admitting this to my boss. Sure. After which, after which I am like, did that basically—what number of extra individuals noticed it? I imply, what number of, what number of did I, how many individuals did I attain? Did this begin a dialog about one thing?
Gideon: OK. However what variations are you noticing, if any, between these platforms? Or do all of them really feel like form of pale Twitter substitutes at this level?
Lauren: The latter. Hmm, the latter. They’re just a little bit janky. They don’t seem to be as simple to make use of. And um—
Gideon: Twitter is fairly janky in the meanwhile as properly.
Lauren: Twitter is fairly janky in the meanwhile. Bluesky seems to be loads like Twitter, which is sweet. It is received—it looks like a heat tub, acquainted interface. You are like, oh, I understand how this factor works, however typically it would not work the way in which you anticipate. There aren’t as many individuals on there proper now as a result of it is invite-only in the meanwhile. So you do not actually really feel such as you’re reaching a essential mass. I feel again to how into Twitter I used to be within the early 2010s as a journalist and as a author, and actually, really how pleasant it may very well be typically. And I do not really feel that I have been capable of replicate that feeling on any of those platforms, but additionally, like, I’m an older, wiser particular person on the web.
Gideon: Is there a day on Twitter that you simply bear in mind, Lauren? As similar to being the peak of what it was all about.
Lauren: I do even have this sort of enjoyable random reminiscence from—I am fairly certain it was 2011. It was an extended weekend. It was a vacation weekend and I did not have many plans, so I used to be bored. I used to be dwelling in New York on the time and I went on Twitter and I shared this, um, actually cute cartoon that our colleagues at The New Yorker had performed a few child going again to highschool after the summer time break and the trainer asking, or somebody asking, like, what did you do that summer time? And the child principally saying, like, I spent my summer time on Twitter. And so I shared it to Twitter after which walked away from it after which the tweet blew up. And that may have been my first expertise of, like, having a Twitter form of, having a tweet go viral. Yeah. Yeah. And I appeared to see why that occurred and it was as a result of—that is so random: the Fonz had retweeted me.
