The Meme-ification of Barbie

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Come on Barbie, let’s go celebration.

Final week the trailer and solid posters for this summer time’s anticipated movie Barbie the Film obtained social media buzzing.

The trailer itself is pretty imprecise. Exterior of introducing the primary characters of the movie, the clip reveals few particulars concerning the precise plot to construct intrigue amongst audiences.

A couple of hours earlier than the trailer dropped, official pictures of the solid had been launched on Twitter. Every picture options stylized graphics of every Barbie character and their occupation.

Upon the discharge of the trailer and pictures, Warner Bros. launched the Barbie Selfie Generator, an AI-powered web site that permits customers to place their very own images together with a Barbie-style occupation in a graphic that resembles the solid pictures.  An accompanying TikTok filter was additionally created.

Virtually instantly, social media feeds had been flooded with AI-generated memes.

Social media customers who’re excited concerning the movie shortly created and shared their very own pictures, distributing helpful user-generated content that has the potential to get additional attain than the preliminary trailer or official posters.

This UGC play touches on an vital ingredient of nostalgia for individuals who performed with Barbie dolls as a toddler. A part of the enjoyable of taking part in with Barbies was having the dolls act out real-life eventualities and gravitating in direction of Barbies who had occupations we had been fascinated with.

In different phrases, many people wished to be Barbie and by making ourselves the topic of Barbie-inspired memes, we could be.

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