The Fastest Growing Social Media Platforms of 2023 [New Data]

Are folks nonetheless utilizing Fb? Is BeReal the subsequent huge factor? And is TikTok nonetheless only for Gen Z?

For those who’re searching for solutions to these questions, we’ve bought ‘em.

We requested 600+ U.S. adults in regards to the social media platforms they use in Might 2022 and once more in January 2023 to seek out out which apps are rising and that are slowing down. Right here’s what we came upon:

Social Media Utilization in 2022 vs. 2023

Whereas 84% of US adults unsurprisingly use social media, the place are they going after they use it? 

Listed here are a couple of quick details in regards to the high platforms US customers use in 2023, conserving in thoughts that this checklist is likely to be totally different in different international locations.

• Fb (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the preferred social media apps.
• BeReal (313%), Twitch (29%), LinkedIn (20%), and TikTok (16%) noticed essentially the most development since final Might.
• Reddit (-11%), Pinterest (-9%), and YouTube (-4%) are the one platforms that noticed a decline in utilization.
• Whereas Fb is the preferred social media platform for folks over the age of 25, Instagram, TikTok, and YouTube are the preferred amongst ages 18-24.

With that, let’s take a deeper dive into the fastest-growing platforms.

The Quickest Rising Social Media Platforms

1. BeReal

BeReal has seen 313% development in utilization from customers we polled, which was possible fueled by hype. However — as we surprise with all rising social media platforms — will it final?

The younger platform, which gives users one opportunity to post a picture of themselves wherever they’re with no filter throughout a couple of timeslots — designated by the app every day, went from being utilized by roughly 0.7% of the inhabitants to 2.8%, rising the many of the social platforms we analyzed. However, the true story is how it’s taken off with Gen Z. Utilization from simply this age group jumped from 1% to 13% (a whopping 1,200% improve).

BeReal does profit from being the latest social platform we requested about in these surveys, so it had essentially the most room to develop. However, with different competitors trying to copy its platform, it dangers being one other fashionable social media platform that will get forgotten or misplaced within the shuffle.

Resulting from BeReal’s format, it additionally may not be essentially the most welcoming channel or group for manufacturers, as folks be a part of to see the “actual” variations of their buddies and purpose to make use of the platform to amplify authenticity and human connection. 

2. Twitch

Whether or not you are watching Keke Palmer start a family with The Sims, or enthralled by somebody’s stay protection of a cool occasion, it is clear that streamed content material is right here to remain. And whereas social platforms like Fb, Instagram, and TikTok have enabled and examined stay options, Twitch nonetheless reigns supreme because the place to go for long-form stay video. 

Whereas it may not seem to be an apparent social platform as many individuals go there to view movies quite than file or work together in them, it is nonetheless persevering with to compete with different social channels which have launched their very own live-video copycats. 

Since our first survey, Twitch utilization grew by 29%, due to Gen Z and Boomers with the share of whole customers utilizing it rising from roughly 7% to 9%.

Gen Z drove this improve, with their Twitch utilization leaping from 13% to 17%.

Boomers are additionally getting in on the motion. In Might 2022 simply 0.3% used the platform whereas nearer to three% use it immediately. Whereas this looks as if a small share, it nonetheless may equate to hundreds of further customers. 

3. LinkedIn

Between Might and January LinkedIn grew 20% amongst customers we surveyed, boosted by Boomers. Nonetheless, the platform is beginning to see declines with different age teams.

Whereas LinkedIn utilization declined mildly for each different era, LinkedIn utilization amongst Boomers grew from 11% to twenty%, an 85% improve.

All-in-all, we’re not too anxious in regards to the slight declines as LinkedIn continues to be a mixture of social media and utility that job hunters and recruiters will want, and use to buffer their portfolios, for years to return.

So, should you’re a marketer who leverages the platform, whereas it is necessary to maintain demographic shifts in thoughts — you possible need not pivot your technique there simply but.

Take a look at the video under for some recommendations on methods to get began or enhance in your present LinkedIn technique: 

4. TikTok

Regardless of TikTok’s ongoing regulatory concerns, individuals who liked the platform again in Might appear to be sticking round, whereas others are starting to expertise the channel for the very first time.

Between Might and January, TikTok utilization amongst our surveyed customers grew by 16%. Utilization additionally grew throughout all generations — particularly with Boomers.

When trying on the generational improve, the variety of Boomers who’d used TikTok grew by 164%, exhibiting once more that they are catching on to many viral Gen Z developments and apps.

From our analysis, we estimate that one in three American adults now use TikTok.

For those who aren’t on TikTok but, it’s best to maintain it in your radar and take a while to contemplate if the app is sensible to your model. Simply understand that it should require some video-related time and assets, in addition to user-research into all of the developments occurring there, to construct a profitable technique. You may study extra about TikTok marketing here. 

5. Twitter

Regardless of fluctuations in management, Elon Musk’s controversial takeover, and office-wide modifications on the firm, Twitter’s social media platform continues to be holding a robust consumer base and grew 7% amongst our shopper viewers.

Whereas our pattern exhibits that Twitter pulled in roughly 12% extra Gen X customers and 27% extra boomers, this ought to be taken with a grain of salt as 9% fewer members of Gen Z survey-takers mentioned they use Twitter in January in comparison with Might.

Whereas it is nonetheless exhausting to foretell how Twitter will proceed to develop and carry out, particularly for entrepreneurs, sooner or later — here’s a helpful guide on methods to construct and retain audiences and followers that might drive ROI to your model. 

6. Instagram

It is no shocker that Instagram is among the favorites amongst a number of generations. Between Might and January, utilization by customers we surveyed grew 6%. Whereas the channel continues to win over Gen Z and achieve consideration from Boomers, it is likely to be shedding a few of its Millennial viewers. Under are only a few quick details.

• Round 45% of U.S. adults use Instagram, up 6% from final Might.
• Instagram grew 11% with Gen Z and 53% amongst Boomers (from 18% to 27%).
• Millennial utilization of Instagram went from 65% to 54%, a 17% drop.

Now that we’ve coated a number of the fastest-growing social media platforms, listed here are those slowing down in 2023.

Which Platforms are Shedding Steam?

Whereas most of the giant platforms that noticed slowed development from our shopper pool aren’t going anyplace, the information hints to some shopper shits entrepreneurs may need to learn about or carry on their radar.

Click here to learn why Reddit, Pinterest, and YouTube might be losing steam in comparison with their competitors.

Extra Social Media Insights

Need extra social media insights? Take a look at these useful assets:

Choose to obtain a report with the whole lot it’s essential to know? Take a look at our Social Media Tendencies Report at no cost under.