These days, video is an undeniably well-liked channel for advertising and marketing functions with 86% of businesses using video as a marketing tactic. However are you aware tips on how to embed a video in an e-mail so you possibly can mix two extremely efficient advertising and marketing methods in a single place?
Roughly two-thirds of consumers prefer video over text when studying about new services or products. However it may be tough to include video into e-mail advertising and marketing as a result of main e-mail purchasers together with Gmail, Yahoo, and Outlook don’t help embedded movies.
Thankfully, there’s a artistic workaround that will help you embed half of your video inside your e-mail and incentivize subscribers to click-through to observe the remaining. Right here, let’s discover tips on how to just do that.
How To Embed Your Video in an Email as a GIF
How To Create a Still Image of Your Video With a Play Button
How To Embed a Video in a HubSpot Email
How To Use HTML5 Code to Embed Video in Email
How To Embed Your Video in an Electronic mail as a GIF
There are two choices you would possibly contemplate when embedding a video inside your e-mail — you possibly can both embed a GIF of your video with a “click on right here to observe full video” call-to-action (CTA), or you possibly can embed a nonetheless photograph of your video and, when subscribers click on the “Play” button, they’ll be re-routed to your video’s URL.
Let’s discover the GIF choice, first.
A GIF is a good way to leverage video advertising and marketing in your emails, seize customers’ consideration, and encourage click-through to the total clip.
The way to Embed Video in Electronic mail
- Discover the URL of the video you wish to embody, or obtain and save your video to your pc.
- Go to Imgflip.com, a instrument that allows you to create GIFs of movies.
- Select a place to begin and finish level to your GIF.
- Obtain your GIF.
- Drag and drop your GIF into your e-mail, and add a video CTA linking to the total video.
Be aware: You should utilize the next directions on any video from a video internet hosting platform of your selecting, together with YouTube, Vimeo, Fb, DailyMotion. Within the following examples, we used a Fb URL, however a YouTube URL would work simply as nicely.
1. Discover the URL of the video you wish to embody, or obtain and save your video to your pc.
To create a GIF of a video I needed to incorporate in my e-mail, I first went to HubSpot’s Facebook page and copied the URL of a video the staff uploaded to the location — “How a Senior search engine marketing Strategist Sees the World.”
2. Go to Imgflip.com, a instrument that allows you to create GIFs of movies.
You’ll be able to add a URL on to Imgflip, or you possibly can add a video you’ve saved in your pc. For our functions, I copied and pasted the URL from HubSpot’s Fb web page. Alternatively, you possibly can copy and paste a YouTube URL or web site URL.
3. Select a place to begin and endpoint to your GIF.
As soon as your video is completed downloading, you’ll see this pop-up. There are two triangles that may allow you to select the place you’d like to start out and cease your GIF — for those who transfer the inexperienced one you’re selecting a place to begin to your GIF, and for those who transfer the crimson one you’re selecting an endpoint.
(It’s vital to notice, for non-Professional accounts, you possibly can’t create a GIF that lasts longer than 20 seconds on Imgflip.)
When you’ve chosen a clip you’d like to make use of to your GIF, click on “Generate GIF.”
4. Obtain your GIF.
As soon as your GIF has been generated, you’ll have the choice to repeat and paste the picture hyperlink or picture URL. As a substitute, click on “Obtain .gif.”
5. Drag and drop your GIF into your e-mail, and add a video CTA linking to the total video.
Now comes the enjoyable half! Merely create your e-mail to ship to your subscribers, and drag and drop your GIF out of your desktop into the e-mail itself.
Beneath the GIF, create a video CTA, like “Click on to view full video right here” with a URL to your video (the URL will possible result in your individual web site, YouTube, Fb, or one other social platform).
You’ll be able to spruce up your e-mail topic line with “Video included” to additional incentivize click-through charges.
In fact, you’ll wish to use email marketing best practices when embedding a GIF, and make sure the video you wish to embody is actually a compelling, fascinating piece of content material to your e-mail subscribers.
It is a distinctive alternative to additional interact along with your prospects and clients, so be certain that to make use of it correctly — don’t simply ship a video commercial to your services or products.
Subsequent, let’s discover the way you would possibly embody a nonetheless picture of your video with a “Play” button.
How To Create a Nonetheless Picture of Your Video With a Play Button
1. Take a screenshot of your video.
For this instance, I’ll use the identical video as earlier than. As a substitute of copying the URL, nevertheless, I merely screenshotted a paused part of the video.
2. Add a “Play” button.
After I paused the Fb video, it mechanically included a “Play” button. Nevertheless, for those who screenshot a video whereas it’s enjoying, you won’t have a “Play” button.
So as to add one to a nonetheless picture, go to the web site Add Play Button to Picture, add your picture, select a play button design, and click on “Create Play Button Picture.”
Then, click on “Obtain Picture.”
3. Embed photograph and insert hyperlink.
Subsequent, merely click on “Insert Photograph” in your e-mail to incorporate the picture with the “Play” button. Then, spotlight the picture and choose “Insert Hyperlink.” Copy and paste the hyperlink to the total video (on this case I pasted the Fb URL, however you can too paste a URL to an internet site along with your video).
And that’s it! Now, when a subscriber clicks in your picture, they’ll be redirected to the total video. Make sure the video auto-plays so the subscriber doesn’t need to click on “Play” once more.
How To Embed a Video in a HubSpot Electronic mail
1. Drag and drop the video module into your e-mail template.
For those who’re a HubSpot email tool user, you’ll see a Video module on the left facet of your display if you’re creating an e-mail.
The HubSpot drag-and-drop email builder makes it tremendous easy so as to add a video to your emails. Merely drag and drop the module into the part of the e-mail you’d like to incorporate a video.
2. Use a URL or add a video into the textbox.
Subsequent, you’ve the choice to embed a video utilizing a URL or to add a video to your COS. For our functions, we’ll copy and paste a YouTube URL into the textual content field.
3. Edit the video.
Lastly, edit the video to fit your wants. You’ll be able to modify the video’s width and top and even create a customized thumbnail.
4. Evaluation and ship your e-mail.
Whenever you’re prepared, click on the orange “Evaluation and ship” button on the top-right of your display.
How To Use HTML5 Code to Embed Video in Electronic mail
Lastly, some e-mail purchasers do help embedded video. For those who really feel it’s the best technique to your subscribers, you possibly can embed a video inside e-mail utilizing HTML5.
Right here’s an instance of an HTML5 code you would possibly use in your e-mail:
<video width=”300″ top=”200″ controls>
<supply src=”https://weblog.hubspot.com/advertising and marketing/film.mp4″ sort=”video/mp4″>
<supply src=”https://weblog.hubspot.com/advertising and marketing/film.ogg” sort=”video/ogg”>
https://www.fb.com/hubspot/movies/2321291574789962/
</video>
If the video isn’t supported, your subscriber can see a static picture linking to a different web page as an alternative.
For those who don’t have expertise coding, you would possibly contemplate asking a developer that will help you, or check out W3 College’s HTML5 Video article.
Nevertheless, it’s vital to notice: We don’t advocate this technique, because you danger both ending up in your subscribers’ spam folders or utilizing code that lots of your subscribers’ e-mail purchasers received’t help. In the end, it could possibly be extra hassle for a lot of of your subscribers’ than it’s price.
To make sure your video may be seen by all of your subscribers, I’d advocate one of many methods listed above, as an alternative.
For those who’re searching for different alternatives to spice up e-mail click on by way of charges and conversions, check out HubSpot’s free email marketing tool.
Leveling Up Your Electronic mail With Video
Including video to your e-mail can enhance your engagement and click-through charges. Plus, your video content material has one other place to shine. Observe the steering above to get your movies into your subscribers’ inboxes.
