57 TikTok Stats to Know in 2023

Since launching in 2018, TikTok has racked up tens of millions of downloads globally. It will also be a little bit of a thriller since TikTok does not all the time disclose of key app metrics.

As somebody who’s gotten sucked into the app, hearted a whole bunch of posts, and even made just a few movies, I am pretty sure that this platform will stick round for fairly a while.

That can assist you make knowledgeable selections about your technique, we’ll cowl key TikTok statistics and info to know.

Already know what stats you’re searching for? Leap there with this desk of contents:

57 TikTok Stats to Know in 2023

• TikTok utilization amongst social media entrepreneurs has elevated 15% YoY. (HubSpot Blog Research)
• Entrepreneurs say that TikTok and Instagram have the largest potential to develop in 2023, and 53% of entrepreneurs will enhance their investments within the app. (HubSpot Blog Research)
• TikTok has the fourth-best algorithm.
• The most effective instances to submit on the app are 6-9 PM, 3-6P M, and 12-3 PM, and the most effective day is Friday. (HubSpot Blog Research)
• Google’s Senior Vice President mentioned that 40% of younger individuals go to TikTok or Instagram when searching for a spot to eat as an alternative of Google Maps or Search. (TechCrunch)
• TikTok has the 4th highest viewers engagement charge for UGC campaigns. (HubSpot Blog Research)
• A TikTok from a macro-influencer receives a mean of 38,517 views. (Statista)
• TikTok says that just a few U.S.-based staff can “warmth” movies, which suggests they will intervene to extend their viewership. (Forbes, eMarketer)
• TikTok’s CPM is half the price of Instagram, a 3rd of the price of Twitter, and 62% lower than Snapchat. (eMarketer)

Inside TikTok’s first yr, it reportedly reached 500 million monthly active users. Whereas as soon as thought of a fluke, TikTok’s development has solely skyrocketed since then.

• In September 2021, TikTok celebrated reaching 1 billion month-to-month lively customers. (TikTok)
• Douyin, TikTok’s unique standalone app in China, had 300 million customers when Musical.ly merged with TikTok. (The Verge)
• In 2022, TikTok was essentially the most downloaded app globally (850 million downloads), adopted by Instagram and WhatsApp. (Statista)

Whereas TikTok’s consumer base is dominated by Gen-Z in the United States, adoption is rising amongst millennials. And, though it would really feel like TikTok is big within the U.S., the app’s largest viewers really comes from China, the place the platform is known as Douyin.

This is a breakdown of TikTok’s main demographics. Please word that viewers information for people who don’t determine inside the binary should not reported.

• TikTok’s largest age group is between the ages of 18 and 24. (Statista)
• 54.1% of worldwide TikTok customers are feminine, and 45.9% are male. (Data Reportal)
• 62% of Gen Z use TikTok and spend essentially the most time on TikTok.(HubSpot Blog Research)
• TikTok is the most effective platform for constructing an lively neighborhood for Gen Z. (HubSpot Blog Research)
• America, Indonesia, and Brazil have the biggest audiences on TikTok as of January 2023. (Statista)
• TikTok is now out there in additional than 200 nations. (Oberlo)

TikTok is a fast-paced app. The second you log in, you see a video at the top of a feed that is algorithmically curated round your pursuits.

From my very own expertise, TikTok can simply trigger you to spend extra time than anticipated watching an countless stream of usually comedic movies. Since these movies will be anyplace from 6 seconds to 10 minutes, the app is good for individuals searching for fast leisure or longer-form content material.

Due to TikTok’s fast tempo and leisure issue, the stats beneath aren’t that stunning:

• The common consumer spends 89 minutes per day on the app, in line with a leaked deck from TikTok. (Music Business Worldwide)
• TikTok is likely one of the most downloaded apps within the Google Play Retailer. (Statista)
• 36% of Gen Z and 22% of Millennials customers need to study merchandise via short-form movies like TikToks. (HubSpot Blog Research)
• 88% of individuals on TikTok report that the sound on the platform is central to the general app expertise. (TikTok)
• 46% of TikTok customers have interaction with content material on TikTok with out distractions or utilizing a number of screens directly. (TikTok)
• 1 / 4 of U.S. adults beneath 30 frequently get information on TikTok. (Pew Research Center)
• 38% of TikTok customers say entertaining adverts educate them one thing new. (TikTok)
• TikTokers say adverts are entertaining after they’re humorous, customized, and uplifting. (TikTok)
• 4 in 5 customers say TikTok could be very or extraordinarily entertaining. (TikTok)
• TikTok customers are 23% extra probably than common to say the sensation of collaborating would encourage them to advertise a company on-line. (GWI)

• The TikTok neighborhood is extra ceaselessly and constantly participating with content material on the platform than they’re on different social media platforms. (Neuro-Insight).
• When customers see manufacturers natural TikTok content material earlier than their paid adverts, there’s a 27% enhance in model recall. (Neurons Inc.)
• TikTok customers are 1.3x extra more likely to agree that the platform helps them hear completely different views than they usually hear vs. different leisure and social manufacturers. (Material)
• TikTok customers are 1.3x extra more likely to learn about merchandise and tendencies earlier than their friends. (Material & TikTok)
• TikTok customers are twice as probably as customers of different channels to suggest one thing they discovered on the platform. (TikTok)
• Advertisements on TikTok seen for lower than six seconds nonetheless produce a stronger affect in comparison with adverts seen for 20 seconds or extra. (TikTok)
• Manufacturers are remembered 40% extra on TikTok than on different platforms.
• 71% of TikTok customers who take motion off platform say that TikTok reveals them precisely what they’re searching for. (Market Cast)

• 2 out of three customers are probably to purchase one thing whereas on the platform. (TikTok)
• 50% of TikTok customers have purchased one thing after watching a TikTok LIVE. (TikTok)
• TikTok customers are twice as probably as customers of conventional social platforms to suggest a services or products they’ve found on the app and 1.5x extra profitable at convincing others to attempt the services or products. (Material & TikTok)

• 55% of customers use TikTok to analysis new manufacturers or merchandise. (TikTok)

• 50% of TikTok customers reported feeling joyful, excited, or completely satisfied in regards to the merchandise they bought, which is 25% increased than on conventional social platforms. (TikTok)

• Over half of customers search for particulars about the place to purchase merchandise they’ve seen on the platform. (TikTok)

• Essentially the most adopted creator on TikTok is Khaby Lame, with 153.9 million followers. Following shut behind is Charlie D’Amelio, with 150 million. (Wikipedia)
• One of many earliest branded hashtag challenges was Guess’ #InMyDenim challenge. Based on TikTok, movies marked with this hashtag have acquired a grand whole of 38.8 million views. (TikTok)
• 77% of TikTok customers like when manufacturers give you new challenges, tendencies, or memes for others to affix in on. (TikTok)
• TikTok customers say that you simply don’t have to have 1000’s of followers to go viral on TikTok. (TikTok)
• 80% of high TikTok movies had music and upbeat songs. (Invideo)
• Remixing a TikTok development results in a 14% enhance in watch time. (TikTok)
• Rapper Lil Nas X credit the success of his tune “Previous City Street” to TikTok. The tune was propelled to #1 on the Billboard High 100 in 2019 after the artist uploaded it to TikTok. (BuzzFeed News)

This is a compilation of TikTok’s #CowboyChallenge the place individuals sporting regular clothes reduce to themselves in cowboy costumes to the tune “Previous City Street.”

• TikTok has an advert attain of roughly 885 million individuals. (DataReportal)
• TikTok affords 5 promoting tiers geared toward large manufacturers. One among which, a branded hashtag problem, reportedly prices $150,000 per day. (TikTok Pitch Deck Notes First Reported by Digiday)
• eMarketer estimates TikTok will generate $18 billion in advert income in 2023. (eMarketer)
• TikTok is the highest world app for shopper spend. (data.ai)
• TikTok has a 4.8-star ranking within the Apple App Retailer and 4.4 within the Google Play Retailer. (Apple App Store, Google Play Store)
• Bytedance, TikTok’s mum or dad firm is valued at $140 billion, making it the world’s most precious startup. (CBInsights)

The Mysteries of TikTok

Though TikTok is a high social platform and is ramping up its choices for advertisers, it is nonetheless somewhat new. When an organization or startup is new, it is not unusual for management to cover early numbers, even when a model is profitable. Actually, we have seen this with different main firms like Snapchat and Netflix.

Regardless of the launch of TikTok For Business in mid 2020, there’s nonetheless much more to study as TikTok’s world groups and ByteDance proceed to stay hush-hush about main metrics. Within the coming years, as TikTok continues to attract in additional advertisers, it wouldn’t be stunning if we began to see extra clear details about the app and its consumer base.

Within the meantime, If you wish to study extra about TikTok, you possibly can learn up on its short history and early success in this post, or click here to find a how-to guide for utilizing the app. As well as, you possibly can uncover necessary TikTok info app on varied web sites:

Need to see what different companies are doing on TikTok? Try this roundup of manufacturers on TikTok.