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Hey Pets group is constructing an open leisure ecosystem the place the neighborhood can be part of within the storytelling and artwork creation of shared IPs. Ranging from their very own lovable pet characters, Hey Pets additionally actively incorporate exterior NFT characters into their story and invite the holders and communities to create superb content material collectively. The Hey Pets group believes this can be a paradigm shift that may absolutely unleash the potential of the neighborhood. Their final aim is to be the following Disney in Web3.
How will Web3 Revolutionize the Leisure Business?
Within the conventional leisure world, when an artist desires to incorporate well-known IPs (e.g. the traditional characters from Disney, Nintendo, and Marvel) into her new story, she has to pay a heavy IP authorization charge and dedicate a major period of time speaking, negotiating, and signing contracts with the businesses who personal the IPs.
Nevertheless, within the NFT world, generally all she must do is to buy an NFT. Then she will use the characters freely to create spinoff works and combine it into her personal model to create extra worth. This can be a win-win scenario for each events. Firstly, she will use the IP so as to add content material and enjoyable to her model; secondly, she will appeal to the followers of this IP to turn out to be conscious of her model, bringing her a bigger viewers; thirdly, the spinoff works she created additionally enhance the publicity of this IP and thus enhance its worth.
Subsequently, Hey Pets group decides to take the chance of the brand new IP licensing mechanism of the NFT world, and construct the leisure ecosystem of the longer term.
Beginning the journey with Lovely Pet Characters
Hey Pets intention to achieve the mainstream market and construct a recognizable web3 model by way of their core characters. Lovely pets are universally cherished by folks of all ages and backgrounds, and produce folks a number of pleasure in life. With this in thoughts, they design a set of pet characters which might be in a position to emotionally join with folks, and are simple to make use of for creating spinoff works in lots of types of artwork.
Incorporating Exterior NFT Characters into Hey Pets World
Hey Pets go a step past conventional leisure corporations by making the most of the environment friendly IP licensing mechanism within the NFT world. They will simply combine the characters from exterior NFT collections by holding them and welcoming their holders to take part within the content material creation of Hey Pets world.
Protecting Each Digital and Bodily Worlds
By leveraging the newest applied sciences of sport engines, AI, Augmented Actuality, Digital Actuality, 3D printing and lots of extra, the merchandise of Hey Pets is not going to solely cowl digital functions like films, video games, metaverse, music, and extra, but additionally lengthen to bodily functions like lego-like toys, trend merchandise, residence decor and lots of others.
Unleashing the Inventive Energy of the Neighborhood
One other factor that units Hey Pets other than conventional leisure corporations is that the content material just isn’t solely created by the group, but additionally by the neighborhood and the plenty.
The group believes {that a} single content-producing firm can not compete with those who absolutely make the most of the collective energy of the neighborhood, as a result of the creativity of the plenty is infinite. Of their opinion, the following ‘Disney’ ought to be a decentralized leisure ecosystem the place the neighborhood participates within the storytelling, and so they imagine that now could be the start of the revolution. So the group is working to create a world the place the artwork is created by the neighborhood, for the neighborhood, and the worth generated is shared among the many members within the ecosystem.
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