4 Super Bowl Ads Consumers Loved in 2023 & What Marketers Can Learn from Them [New Data]

The Tremendous Bowl teaches us quite a bit about wholesome competitors every year — however we do not at all times see it play out on the soccer subject. 

Among the greatest game-day face-offs happen when the commentators ship us to a industrial break. Whereas soccer groups compete for trophies, corporations spend hundreds of thousands making an attempt to get extra views, leads, and income than different manufacturers promoting of their trade on the identical day.

You possibly can be taught a lot from the highest Tremendous Bowl adverts, even for a small model, if you happen to’re a video marketer. Though these adverts have budgets we could not think about, the manufacturers behind them nonetheless leverage creativity and cleverness, permitting them to develop mass consciousness and stand out amongst their fiercest competitors.

That will help you zone in on key takeaways from the Tremendous Bowl adverts that resonated most with viewers, we requested greater than 150 U.S. shoppers to vote on their favourite big-game adverts inside 4 main product classes this 12 months.

The 4 Most In style 2023 Tremendous Bowl Advertisements, In line with 150+ Viewers

Under are 4 client favorites, plus takeaways that any marketer can leverage to fend off their greatest competitors.

Shoppers’ Favourite Meals and Beverage Business

Dunkin’ – ‘Drive-Through’ Starring Ben Affleck

For years Ben Affleck has jokingly been known as Dunkin’s unofficial spokesperson — courting again to his 1997 breakout role in Good Will Hunting.

So it is sensible the Academy Award-winning actor determined to take over a Dunkin’ drive-thru in his residence state of Massachusetts for the model’s newest Tremendous Bowl industrial — a lot to the shock of some unsuspecting prospects. 

In line with our survey, 34% of shoppers stated this industrial was their favourite Tremendous Bowl advert from a meals and beverage model. 

The advert takes inspiration from a popular internet meme from quite a few images of Affleck strolling round with Dunkin’ merchandise. The industrial additionally consists of the real-life reactions of precise Dunkin’ prospects after they notice a Hollywood star is taking their order.

The advert ends with fellow megastar Jennifer Lopez making a cameo to scold her husband and demand an order. 

Whereas your model could not have the price range to e book two A-list celebrities to your subsequent video advertising marketing campaign, it is nonetheless potential to recreate this technique.

If you already know of an influencer or content material creator who is continually utilizing your merchandise or shouting out your model, characteristic them in your subsequent marketing campaign.

Shoppers’ Favourite Expertise and e-Commerce Business

Amazon – Saving Sawyer

31% of shoppers listed Amazon’s industrial a few household making an attempt to dwell with their rowdy canine as their favourite Tremendous Bowl advert from a tech or e-commerce firm.

The advert, Saving Sawyer, exhibits a canine who turned used to continually being round his household as they labored from residence or engaged in distant studying.

What makes the industrial stand out from its rivals is relatability. Greater than 23 million American households adopted pets throughout the pandemic as individuals tried to deal with the loneliness of lockdowns.

And as hundreds of thousands of People return to working and studying outdoors their houses, a lot of these “pandemic pets” have develop into co-dependent and unruly as they regulate to being residence alone for the primary time.

Amazon displays this widespread phenomenon in its new industrial by exhibiting a household canine named Sawyer destroying his household’s residence and belongings after they return to the workplace and faculty.

To resolve the issue, the household orders a canine crate from Amazon and makes use of it to deliver residence a brand new pet that may maintain Sawyer firm whereas everyone seems to be away. 

The industrial contains a widespread concern many individuals face after which presents Amazon and its companies as an answer. 

Take into consideration a typical downside your audience faces. What services or products does your model provide than can resolve their downside? Use the reply as inspiration to your subsequent video advertising marketing campaign.

Shoppers’ Favourite Car Business

Jeep – The Jeep 4xe ‘Electrical Boogie’

With its upbeat soundtrack, hilarious animals, and intelligent showcasing of product attributes — it is no surprise 33% of shoppers listed Jeep’s 4xe industrial as their favourite automobile-related Tremendous Bowl advert.

The industrial primarily focuses on the attributes of Jeep’s new automobiles. Audiences see the automobiles simply navigate the tough terrain whereas the motive force makes use of their built-in sound programs to hearken to “Electrical Boogie.” 

The sound system is so crisp and clear that close by animals can not help however dance alongside. And when one overzealous snake will get a bit of too near the Jeep, the Jeep’s cameras activate to alert the motive force of the wiggly impediment. 

Lastly, the industrial ends with the drivers stopping to cost their respective Jeeps — as a result of they’re electrical! 

Discover a option to showcase your product’s attributes to your subsequent video advertising marketing campaign.

Shoppers’ Favourite Business Regarding Leisure.

YouTube TV – ‘Soccer Cat’ NFL Sunday Ticket is Coming to YouTube TV

Generally it helps to maintain your advert brief and easy, like YouTube TV’s Tremendous Bowl advert about NFL Sunday Ticket coming to the platform. 34% of shoppers stated the advert was their favourite Tremendous Bowl industrial referring to leisure.

Takeaways for Video Entrepreneurs

Whereas all of the adverts above featured celebrities, the celebrities did not essentially make these adverts stand out amongst shoppers in an already-crowded stream of celebrity-filled adverts.

In reality, the three adverts highlighted above shared the next themes.

• Relatability: All three adverts, even Budweiser’s industrial a few Clydesdale, had a message that was relatable on a human stage – making them extra memorable andd attention-grabbing to observe.
• Humor: Whereas many Tremendous Bowl adverts in previous years had heavier tones, two of the commercials on the listing above – and plenty of of this 12 months’s adverts – received audiences over with a lighter, optimistic, and humorous tone.
• Sturdy storylines: Whereas many of the Tremendous Bowl adverts we noticed had celeb cameos in them, not all of them had memorable or intriguing storylines. The three above all had an attention-grabbing narrative that threw viewers into the motion and left them eager to know the way the industrial would finish.

Even with no million-dollar advert price range, you may maintain these themes in thoughts, and create scaleable reasonably priced video content material that caters to them and actually attracts your audiences in.

Impressed by these adverts, and need to enjoy a few of the greatest Tremendous Bowl commercials of all time? Check out this post to be taught extra from the greats.

Or need assistance constructing your newly budgeted video advertising plan? Obtain the free useful resource beneath.