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The info on Snapple bottle caps are getting an AI-powered glow-up.
In a recent press release (partially written by AI) the beverage firm debuted the Snapple fAIct Generator, a web based instrument that enables customers to find and share enjoyable info on the click on of a button.
The rollout of the instrument coincides with the twentieth anniversary of Snapple Real Facts®, and now the model is inviting clients to create their very own info by visiting the website or scanning the QR code on a bottle of Snapple. The AI-generated info will likely be saved and fact-checked by Snapple, and a few of them could also be featured on bottle caps in 2024.
Interactive advertising and marketing has been part of Snapple’s advertising and marketing technique for many years. Within the 90s the model ran a string of profitable commercials that includes Snapple worker Wendy Kaufman, who turned generally known as the Snapple Girl, studying fan mail from clients.
Over the previous 20 years, the Snapple crew has shared 1,677 info, although the accuracy of a few of the info has been widely debated. Snapple joins Mint Mobile as an early adopter of brazenly utilizing generative AI in its advertising and marketing.
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