17 Best Email Newsletter Templates and 12 Resources to Use Right Now

If you happen to needed to guess, what number of e mail newsletters do you suppose you are subscribed to? Ten? Twenty? Fifty?

To be trustworthy, I’ve misplaced rely — and I do know I am not alone. Electronic mail entrepreneurs have a lot to compete inside their subscribers’ inboxes. That is why a stable publication template is essential to designing an e mail that persons are inspired to click on by.

If carried out properly, e mail newsletters can do wonders that will help you build an engaged subscriber base, hold your online business top-of-mind, and nurture leads which might be already making their approach down the funnel.

Nonetheless, “carried out properly” means extra than simply serving up nice content material. In actual fact, an typically missed part of the newsletter creation course of is the design.

Don’t have time to construct out a customized template from scratch? We’ve scoured the web for the perfect sources for e mail publication templates and compiled them beneath. Most of the templates have additionally been pre-tested for compatibility with main email service providers (ESPs) through Litmus — an online service that means that you can preview the way in which your e mail will look on completely different e mail shoppers and gadgets.

As soon as you discover one you want, obtain the template and customise it to suit your wants.

1. HubSpot

Value: Free & paid choices accessible

If you happen to’re a Marketing Hub person, HubSpot provides a terrific assortment of e mail templates you need to use in your subsequent advertising e mail. No must log off and seek for a template in one other market; these templates can be found to you proper throughout the software.

When you select a template, you can begin utilizing it instantly proper in HubSpot — no HTML or CSS required.

2. Announcement by Litmus

Value: Free

Litmus provides a free e mail template assortment — from publication templates to account administration templates. This marketing-specific theme — merely known as “Announcement” — is fashionable and modern, whereas nonetheless being form of enjoyable. All the templates have been examined with Litmus.

While you’re required to create a Litmus account together with your e mail tackle to entry the templates, the templates themselves are freed from cost.

3. ConvertKit

Value: Free

ConvertKit is a inventive e mail template platform that’s a terrific choice for bloggers, course creators, and extra. ConvertKit comes with e mail automation instruments, signup varieties, and lots of extra integrations.

To make use of ConvertKit’s e mail publication templates, you’ll want to join a plan, however the excellent news is that they provide each free and professional subscriptions. Whereas this platform is extra on the inventive facet, their huge array of templates and gear integrations will assist companies in any trade improve their e mail publication.

4. ZURB Ink

Value: Free

ZURB Studios has 5 responsive e mail templates accessible at no cost, together with the publication one beneath. It has a terrific, fluid structure you possibly can customise with your individual colours, pictures, and wording.

If you wish to see how every template seems to be on completely different e mail shoppers, you possibly can take a look at screenshots from every template’s e mail shopper checks, which can be found on the positioning. These layouts are optimized for many e mail shoppers — apart from outdated variations of Outlook.

The template equipment comes with a separate CSS stylesheet and HTML file to ease the enhancing course of. Most e mail code editors will place the CSS inline with the HTML itself after each are uploaded individually. If you are going to add pictures to your publication, take into account that you may need to create a separate folder and compress it with the CSS stylesheet earlier than importing.

Professional tip: When you’ve chosen a template, use HubSpot’s free email marketing software to craft your message and ship a publication out to the world!

5. Flodesk

Value: Free for 30 days

Flodesk is an upcoming e mail publication design platform with over 3,000 e mail templates and designs to boost your e mail advertising. Apart from supplying you with entry to an enormous array of templates, Flodesk enables you to join your ecommerce website to assist with automation and analytics.

One other advantage of Flodesk is that its subscription worth ($38/month) is a flat charge. So, whether or not you’re sending 200 or 2,000 emails, you’ll pay the identical worth, and also you’ll by no means need to improve your subscription to get all the perks.

6. 99designs

Value: Free

99designs is a rising on-line neighborhood and collaboration platform for designers and small companies, they usually have a terrific designer weblog and enterprise weblog. As a free providing to their weblog readers, they launched a set of 45 free e mail templates — good for newsletters, promotional messages, and customized responses. All the templates are totally responsive and suitable with all main e mail shoppers.

7. Moosend

Value: Free for 30 days

Moosend is an e mail advertising platform that makes it simple to design customized emails with a drag-and-drop editor and over 70 premade templates. Moosend additionally tracks analytics and sends customized automated emails to subscribers based mostly on their curiosity and habits. If you happen to’re involved in touchdown pages and subscription templates, it contains these as properly.

Moosend analyzes your subscriber base to assist with the success of your online business. Similar to Flodesk, Moosend enables you to join your ecommerce website to draw extra subscribers and retailer all data in a single place. Moosend is free for the primary 30 days, after which you would need to improve to professional standing for $9/month.

8. Campaign Monitor

Value: Free

Marketing campaign Monitor is one other free e mail publication template and advertising platform. With a wide range of e mail templates for newsletters, welcome emails, and promotional campaigns, Marketing campaign Monitor makes designing emails simple. Marketing campaign Monitor additionally compiles your analytics and tracks when emails are despatched, delivered, and opened.

For a lot of companies, e mail advertising wants to connect with their web site or ecommerce website, and Marketing campaign Monitor does simply that. Marketing campaign Monitor has all of it on the subject of templates and helps you maximize your gross sales by staying on-brand and making a seamless buyer expertise. Marketing campaign Monitor is just free for 30 days, however plans begin as little as $9/month.

9. MailerLite

Value: Free

MailerLite provides varied publication templates for promotions, bulletins, and extra. With its stylish publication designs, MailerLite makes positive its clients keep updated whereas sending newsletters. You may customise the templates utilizing both an HTML editor or drag-and-drop editor, and join your MailerLite account to your web site. MailerLite additionally has options the place you possibly can develop your viewers with touchdown pages, subscription varieties, and pop-ups.

MailerLite gives knowledge insights as properly. The benefit of MailerLite is that they are going to ship your emails based mostly in your clients’ time zones, permitting you to ship emails that may get probably the most opens. MailerLite additionally gives A/B cut up testing instruments so you possibly can determine the perfect model of each e mail you ship.

10. Sender

Value: Free & paid choices accessible

Sender is an all-in-one e mail & SMS advertising platform for ecommerce and small to medium-sized companies who wish to attain out to their clients at an reasonably priced and accessible worth.

Sender gives delivery-friendly textual content and branded HTML e mail newsletters to attach together with your e mail subscribers and largest followers. Select from a library of 35+ visually beautiful, premium-feel publication design templates which might be totally customizable to your particular enterprise requirement. As well as, all templates have responsiveness baked-in to the design in order that your emails are assured to play good on cell gadgets. Apart from providing superior e mail advertising options reminiscent of segmentation and automation, Sender additionally means that you can design extremely responsive and crowd pleasing popups and varieties to draw sign-ups and execute SMS advertising for increased conversions. 

Sender has a ton of reasonably priced worth factors and capabilities even of their free account. With the Free Endlessly plan, you possibly can ship as much as 15,000 emails each month to 2,500 contacts for gratis, with premium options reminiscent of segmentation and automation bundled collectively.

11. Constant Contact

Value: $9.99 a month

Do you run a non-profit? In that case, that is the publication software particularly for you. Fixed Contact is an e mail publication builder that gives particular templates to assist nonprofits elevate funds and market their missions. With lots of of templates to select from, you’ll be sure you discover a design based mostly on the template you want and what kind of nonprofit you run.

The beauty of Fixed Contact is the enterprise analytics. Whereas utilizing the platform, you possibly can see when emails are despatched, delivered, opened, and shared. Additionally, you will be capable to see prime developments and ship customized emails to your shoppers.

Fixed Contact additionally connects together with your social media profiles, contains sign-up varieties, and provides textual content message advertising instruments. Contacting your non-profit subscribers through textual content message is usually a nice benefit as a result of individuals verify their emails however individuals verify their textual content messages extra. Whereas Fixed Contact will not be free, its options greater than make up for it. You can begin on the primary subscription ($9.99/month) or improve to a professional account ($45/month) to unlock all of the options.

12. Themezy

Value: Free

Obtain sixteen free HTML, CSS, and PSD customizable e mail templates on Themezy. You do not have to submit an e mail tackle to get began, and there are numerous colour schemes and layouts to satisfy your e mail checklist’s wants.

Plus, they’re designed to be responsive throughout gadgets to make sure that your subscribers can learn your publication.

13. Drip

Value: Free

Drip provides e mail advertising and SMS advertising for ecommerce manufacturers. Drip is a brand new platform that permits you to arrange e mail advertising campaigns by lots of of customizable templates. Together with their e mail publication templates, Drip provides wonderful buyer relations administration instruments, knowledge analytics, and development trackers so thorough that you could see what number of of your clients purchased pink footwear throughout the final yr. Consequently, you’ll be capable to higher market your self by your campaigns. Drip additionally has integrations that you could connect with your WordPress web site, so you need to use Drip with out being on Drip.

Drip enables you to begin with a free 14-day trial, and the price of your subscription will rely in your variety of contacts. For as much as 500 contacts, it’s $19/month, and the value goes up from there. Drip is helpful to creators and ecommerce companies due to the assorted advertising and analytical instruments it provides. From e mail advertising to SMS advertising campaigns, Drip enables you to successfully have interaction your clients.

14. MailPortfolio by SliceJack

Value: Free

In case your advertising technique is closely reliant on visuals, MailPortfolio is ideal for you. It’s a minimalist template with no added background distractions. Whereas it was made for these seeking to show private inventive portfolios, it’s additionally appropriate for bigger companies and organizations.

The template has been examined with Litmus, is responsive, and works completely on all e mail shoppers. (Observe: older variations of Outlook might not render all the fonts, and the Android Gmail app will not be totally supported.)

15. Material Design by Paul Goddard

Value: Free

This template relies on Google’s Materials Design and has a robotic-retro really feel. It’s good for sending out multi-purpose newsletters that includes new merchandise, occasions, and different bulletins on the identical time. This theme isn’t made for a particular trade, however the template is well-fitting for companies searching for a timeless, technological look.

Materials Design has been examined on Litmus, is suitable with all main ESPs, and is responsive. Whereas its principal attraction is its distinctive design, this theme obtain additionally contains customizable HTML information.

16. Briar by SliceJack

Value: Free

Briar is the proper publication template for entrepreneurs searching for a fluid, minimalist design that includes pictures and textual content that don’t overshadow one another. It’s good for sending out common newsletters, and you’ll customise the Inline CSS information.

The template has been examined with Litmus and works with all main e mail service suppliers (ESPs). Nonetheless, some older variations of Outlook might not render all Google fonts. Additionally, the Android Gmail app will not be totally supported.

17. EmailOctopus

Value: Free

EmailOctopus is a advertising service that launched a collection of 11 templates that can be utilized to create newsletters for a wide range of industries. Whether or not you are advertising for a style model or a medical provide firm, one of many templates will suit your wants.

The templates have the “typical” publication look, however will let you add product bulletins, characteristic tales, and CTAs wherever you’d like. All the templates might be modified by any WYSIWYG editor, and the downloads embrace the HTML information.

These templates have been examined by Litmus throughout all main ESPs and are attentive to all display screen sizes.

1. Feshto by Liramail

Value: $29-25/template

Feshto is an e mail bundle that helps ecommerce firms characteristic merchandise of their newsletters and share testimonials from glad clients. It comes with a weekly digest module, which is their model of a publication.

The module incorporates a stylish, clear design that ensures your pictures and duplicate will not be distracting from the opposite. You may select from their varied layouts, reminiscent of “Weekly Digest,” “Metropolis Story,” and “Weblog Article.”

As talked about, these templates are good for product options and testimonials from glad clients. Whereas the default themes are black and white, you can also make edits in your most popular WYSIWYG editor.

Feshto’s templates are responsive and suitable with all main ESPs.

2. Bee

Value: Free – $15

Bee is an HTML template software with 1000’s of free templates for any skilled to make use of. With a wide range of classes, Bee provides you a template for all the pieces, however it additionally has instruments that will let you construct your individual e mail newsletters. The drag-and-drop characteristic means that you can choose and select the weather that finest fit your private wants. The flexibility additionally means that you can customise each e mail you ship, then obtain it as an HTML so you possibly can ship your emails to anybody from anyplace. One other nice benefit of Bee is that it means that you can save varied content material from completely different emails that may then be utilized in different templates. No want to begin from scratch.

With Bee, you do have a 14-day free trial and loads of free templates to make use of if you don’t want to join an account. If you want an account, Bee provides completely different variations of their Professional account relying on the sector you might be in. As an illustration, they’ve Professional Freelancers, Professional Workforce, Professional Company, Professional Enterprise, and Professional Nonprofit; Professional Freelancer begins at $15 a month.

3. ThemeForest

Value: $6-23/template

ThemeForest is an superior useful resource for e mail templates when you have some funds to spend. Their library has over 460 publication templates in all completely different colours, types, and themes. The templates are rated utilizing a four-star system, and you’ll filter by score, worth, recency, and recognition.

Right here’s one instance from its library:

Market – Responsive Newsletter with Template Builder ($19)

This template has eight prebuilt layouts, 24 colour variations, 24 full-layered PSD information, and extra. Plus, it is supported by all main e mail shoppers.

4. HubSpot Email Copy Templates

Value: Free

If you happen to’re searching for written templates you possibly can enter into your e mail software, these are the templates for you.

HubSpot provides free e mail templates that empower you to market and promote your online business over e mail with out writing a single line from scratch. These free e mail template downloads prevent money and time.

The templates might be downloaded proper to your laptop and can be utilized by any kind of enterprise.

5. Mailchimp

Value: Free – $200 per 30 days

Mailchimp is an all-in-one advertising platform that helps small and huge companies scale and develop their enterprise by advertising strategies and automations. Mailchimp has a wide range of pre-made templates of their e mail publication software. Apart from supplying you with over 100 designs to select from, Mailchimp additionally provides you the choice to obtain their Email Blueprints, which lets you customise HTML templates.

6. ActiveCampaign

Value: Free – $258 a month

ActiveCampaign is a full-service e mail supplier that gives e mail advertising automation and CRM instruments. Its library of publication templates will let you create conversion-optimized, visually impactful emails with out touching a single line of code.

ActiveCampaign is free, however you will have to join an account to make use of and look at their e mail templates. You should use nearly all of their templates at no cost, however if you’d like some customization, you’ll wish to improve to a paid account.

7. Canva

Value: Free – 20.00 per 30 days

Canva is an internet graphics software program that gives free templates for a mess of issues like Instagram posts, resumes, and e mail newsletters. Canva is a superb software as a result of you could find free templates for particular niches like style, tech, culinary, and lots of extra. Whereas there’s a paid tier, lots of the premade templates are free, and you’ll add your individual customizations with out having to pay further.

8. Adobe Express

Value: Single Utility: $33.99 a month | Full Bundle: $79.99 a month

Adobe Specific, previously generally known as Adobe Spark, is one other browser-based graphic design software that has a mess of templates and features to assist any firm create a publication. Just like Canva, Adobe provides premade templates based mostly on trade classes like images, structure, and style. To entry the templates, you have to join an account with Adobe.

9. CakeMail

Value: Free – $200.00 per 30 days

CakeMail is an e mail advertising software that features user-friendly automation instruments and means that you can create customizable emails for any particular person, event, and area of interest. CakeMail provides over 50 free editable e mail templates which might be divided into smaller area of interest classes. One of many benefits of CakeMail is that you simply do not need to enroll to make use of the e-mail templates offered, however if you want to see how your e mail campaigns are performing, you possibly can register for an account.

10. MJML

Value: Free

MJML is an HTML-based e mail designer. They’ve all kinds of free templates which might be personalized for the kind of e mail advertising your organization is making an attempt to do, together with newsletters, promotions, and seasonal emails. When you discover a template that you simply like, MJML means that you can see the template and the HTML code in real-time as you edit it. As a result of MJML is HTML-based, you’ll have to copy your code and switch it to the HTML editor in an e mail advertising service to make use of the template.

11. TemplateMonster

Value: Varies

TemplateMonster provides a wide range of e mail publication templates, such because the Helpful Notifications publication template pictured beneath, all of which can be found for comparatively low costs. Their templates are clear, customizable, and simple to make use of, they usually’re suitable with most main e mail shoppers, reminiscent of Gmail and Yahoo Mail.

Moreover, the templates include built-in responsive layouts for display screen adaptability, like those on the cell phone pictured beneath, and PSD sources for a litany of customization choices.

12. Microsoft Office Templates

Value: Free & Paid Electronic mail Templates

Microsoft Workplace has a wide range of instruments, together with in depth templates that can be utilized for Microsoft Phrase, Excel, and PowerPoint. You may additional slim down your templates relying on the class of your online business. Whereas Microsoft does supply free templates, they’re restricted. To be used of the paid templates, you’ll have to obtain Microsoft 365 to make use of them.

Get Began on Your Electronic mail Advertising Publication

Able to draft your subsequent e mail publication marketing campaign? Obtain one of many wonderful publication templates from the template galleries and touchdown pages above. Then, seize your free information beneath for creating an e mail publication your viewers will wish to have interaction with.

Editor’s Observe: The put up was initially revealed in December 2018 however was up to date for comprehensiveness in December 2019.