24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)

These days, Instagram is usually somebody’s preliminary contact with a model, and almost half of its customers shop on the platform each week. If it is the entryway for half of your potential gross sales, do not you need your profile to look clear and welcoming?

Taking the time to create an attractive Instagram feed aesthetic is likely one of the simplest methods to influence somebody to observe what you are promoting’s Instagram account or peruse your posts. You solely have one probability to make a very good first impression — so it’s vital that you just put effort into your Instagram feed.

Discovering the right place to start out is hard — the place do you discover inspiration? What shade scheme must you use? How do you arrange your posts in order that they seem like a unit?

We all know you take pleasure in studying by instance, so we have compiled the solutions to all of those questions in a listing of beautiful Instagram themes. We hope these encourage your individual feed’s transformation. However beware, these feeds are so fascinating, you may have a tough time selecting only one.

Instruments to Create Your Personal Instagram Theme

Making a theme by yourself requires a eager eye for element. Whenever you’re enhancing a number of posts every week that observe the identical theme, you’ll need to have a design device helpful to make that workflow simpler. Pre-set filters, shade palettes, and graphic parts are only a few of the options these instruments use, however you probably have a classy theme to take care of, a number of of those instruments embody superior options like video enhancing and structure previews. Listed here are our high 5 favourite instruments to make use of when enhancing photographs for an Instagram theme.

1. VSCO

Creators look to VSCO after they need to obtain probably the most distinctive photograph edits. This app is likely one of the top-ranked photograph enhancing instruments amongst photographers as a result of it consists of superior enhancing options while not having to drag out all of the stops in Photoshop. When you’re in a rush and need to create an Instagram theme shortly, use one of many 200+ VSCO presets together with name-brand designs by Kodak, Agfa, and Ilford. When you’ll be together with video as a part of your content material lineup on Instagram, you need to use the identical presets from the pictures so each sq. of content material blends seamlessly into the following it doesn’t matter what format it’s in.

2. FaceTune2

FaceTune2 is a strong photograph enhancing app that may be downloaded on the App Retailer or Google Play. The free model of the app consists of all the fundamental enhancing options like brightness, lighting, cropping, and filters. The professional model provides you extra detailed management over retouching and background enhancing. For video snippets, use FaceTune Video to make detailed changes proper out of your cell gadget — you’ll simply must obtain the app individually for that functionality. When you’re beginning to check whether or not an Instagram theme is correct to your model, FaceTune2 is an reasonably priced device price attempting.

3. Canva

You realize Canva as a user-friendly and free choice to create graphics, however it may be a strong photograph enhancing device to curate your Instagram theme. For extra summary themes that blend imagery with graphic artwork, you may add shapes, textures, and textual content to your photos. Utilizing the photograph editor, you may import your picture and regulate the degrees, add filters, and apply distinctive results to offer each bit of content material a glance that’s distinctive to your model.

4. Adobe Illustrator

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Have you ever ever used Adobe Illustrator to create attention-grabbing overlays and tints for photos? You are able to do the identical factor to develop your Instagram theme. Historically, Adobe Illustrator is the go-to device to create vectors and logos, however this software program has some fairly helpful options for creating photograph filters and designs. Furthermore, you may structure your artboards in an Instagram-style grid to see precisely how every picture will seem in your feed.

5. Photoshop

Photoshop is probably the most well-known photograph enhancing software program, and it really works particularly effectively for creating Instagram themes. In case you have the capability to drag out all of the stops and tweak each element, Photoshop will get the job completed. Not solely are the enhancing, filter, and adjustment choices nearly limitless, Photoshop is nice for batch processing the identical edits throughout a number of photos in a matter of seconds. You’ll additionally optimize your workflow by utilizing photoshop to edit the composition, alter the background, and take away any undesirable elements of a picture with out switching to a different enhancing software program so as to add your filter. With Photoshop, you could have full management over your theme which suggests you received’t have to fret about your profile wanting precisely like another person’s.

1. Transition

When you aren’t set on one particular Instagram theme, contemplate the transition theme. With this aesthetic, you may experiment with merging colours each couple of photos. For instance, you can begin with a black theme and embody beige accents in each picture. From there, steadily introduce the following shade, on this case, blue. Finally, you’ll discover that your Instagram feed will seamlessly transition between the colours you select which retains issues attention-grabbing with out straying from a cohesive appear and feel.

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2. Black and White

A refined black and white theme is an effective option to evoke a way of sophistication. The dearth of shade attracts you into the photograph’s foremost topic and suggests a timeless component to what you are promoting. @Lisedesmet’s black and white feed, as an example, focuses the person’s gaze on the picture’s topic, just like the black sneakers or white balloon.

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3. Vivid Colours

If your organization’s model is supposed to suggest playfulness or enjoyable, there’s most likely no higher approach than to create a feed filled with vibrant colours. Vivid colours are attention-grabbing and lighthearted, which might be very best for attracting a youthful viewers. @Aww.sam’s feed, as an example, showcases somebody who would not take herself too severely.

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4. Minimalist

For an artsier edge, contemplate taking a minimalist strategy to your feed, like @emwng does. The photographs are inviting and barely whimsical of their simplicity, and domesticate emotions of serenity and stability. The pup pics solely add wholesomeness to this minimalist theme. Plus, minimalist feeds are much less distracting by nature, so it may be simpler to get a real sense of the model from the feed alone, with out clicking on particular person posts.

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5. One Colour

One of many best methods to select a theme to your feed is to decide on one shade and persist with it — this may help steer your artistic route, and appears clear and cohesive from afar. It is notably interesting if you happen to select an aesthetically pleasing and calm shade, just like the mushy pink used within the well-liked hashtag #blackwomeninpink.

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6. Two Colours

When you’re all for making a extremely cohesive feed however do not need to persist with the one-color theme, contemplate attempting two. Two colours may help your feed look organized and clear — plus, if you happen to select branded colours, it may well assist you to create cohesion between your different social media websites the web site itself. I like to recommend selecting two contrasting colours for a punchy seem like the one proven in @Dreaming_outloud’s profile.

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7. Pastels

Much like the one-color concept, it may be helpful to decide on one shade palette to your feed, like @creativekipi’s use of pastels. Pastels, particularly, typically used for Easter eggs or cupcake decorations, seem childlike and cheerful. Plus, they’re charming and sudden.

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8. One Topic

As evident from @mustdoflorida’s feed (and username), it is attainable to focus your feed on one singular object or concept — like beach-related objects and actions in Florida. When you’re aiming to showcase your creativity or pictures abilities, it might be compelling to create a feed the place every put up follows one theme.

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9. Puzzle

Making a puzzle out of your feed is sophisticated and takes some planning, however can reap large rewards when it comes to uniqueness and fascinating an viewers. @Juniperoats’ posts, as an example, take advantage of sense while you take a look at it from the feed, quite than particular person posts. It is exhausting to not be each impressed and enthralled by the ultimate outcome, and if you happen to put up puzzle piece photos individually, you may evoke severe curiosity out of your followers.

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10. Distinctive Angles

Displaying on a regular basis objects and actions from sudden angles is bound to attract consideration to your Instagram feed. Much like the way in which traces create a theme, angles use route to create curiosity. Taking a picture of various topics from related angles can unite even probably the most unusual photographs right into a constant theme.

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11. Textual content Solely

An image is price a thousand phrases, however what number of photos is a well-designed quote price? Assured Girl Co. breaks the rules of Instagram that say photos ought to have a face in them to get the perfect engagement. Not so with this Instagram theme.

The intense colours and highlighted textual content make this structure aesthetically pleasing each within the Instagram grid format and as a one-off put up on the feed. Even inside this strict text-only theme, there’s nonetheless room to interrupt up the monotony with a type-treated font and textured background just like the final picture does within the center row.

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12. Checkerboard

When you’re not a giant fan of horizontal or vertical traces, you would possibly strive a checkerboard theme. Much like horizontal traces, this theme permits you to alternate between content material and pictures or colours as seen in @thefemalehustlers’ feed.

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13. Black or White Borders

Whereas it’s a bit jarring to have black or white borders outlining each picture, it undoubtedly units your feed aside from everybody else’s. @Beautifulandyummy, as an example, makes use of black borders to attract consideration to her photos, and the completed feed seems each polished and complicated. This theme will probably be extra profitable if you happen to’re aiming to promote trend merchandise or need to evoke an edgier really feel to your model.

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14. Similar Filter

When you want uniformity, you may most likely like this Instagram theme, which focuses on utilizing the identical filter (or set of filters) for each put up. From shut up, this does not make a lot distinction in your photos, however from afar, it undoubtedly makes the feed seem extra cohesive. @marianna_hewitt, for instance, is ready to make her posts of hair, drinks, and trend appear extra refined {and professional}, just by utilizing the identical filter for all her posts.

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15. Flatlays

In case your major aim with Instagram is to showcase your merchandise, you may want a Flatlay theme. Flatlay is an efficient method to inform a narrative just by arranging objects in a picture a sure approach and makes it simpler to direct viewers’ consideration to a product. As seen in @thedailyedited’s feed, a flatlay theme seems contemporary and fashionable.

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16. Classic

If it aligns together with your model, classic is a artistic and hanging aesthetic that appears each artsy and laid-back. And, whereas “classic” would possibly sound somewhat bit imprecise, it is simple to conjure. Merely strive a filter like Slumber or Aden (constructed into Instagram), or mess around with a third-party enhancing device to discover a mushy, hazy filter that makes your photographs seem like they have been taken from an previous polaroid digicam.

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17. Repetition

In @girleatworld’s Instagram account, you may depend on one factor to stay constant all through her feed: she’s all the time holding up meals in her hand. Any such repetition seems clear and fascinating, and as a follower, it means I all the time acknowledge certainly one of her posts as I am scrolling via my very own feed. Contemplate the way you would possibly evoke related repetition in your individual posts to create a model picture all your individual.

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18. Combine-and-match Horizontal and Vertical Borders

Whereas this admittedly requires some planning, the ensuing feed is extremely eye-catching and distinctive. Merely use the Preview app and select two completely different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The ensuing feed will look spaced out and clear.

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19. Quotes

When you’re a author or content material creator, you would possibly contemplate creating a whole feed of quotes, like @thegoodquote feed, which showcases quotes on completely different mediums, starting from paperback books to Tweets. Contemplate typing your quotes and altering up the colour of the background, or handwriting your quotes and putting them close to attention-grabbing objects like flowers or a espresso mug.

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20. Darkish Colours

@JackHarding‘s nature photographs are nothing in need of spectacular, and he highlights their magnificence by filtering with a darkish overtone. To do that, contemplate desaturating your content material and utilizing filters with cooler colours, like greens and blues, quite than heat ones. The ensuing feed seems clear, smooth, {and professional}.

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21. Rainbow

One method to introduce shade into your feed? Attempt making a rainbow by slowly progressing your posts via the colours of the rainbow, beginning at crimson and ending at purple (after which, beginning yet again). The ensuing feed is beautiful.

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22. Doodle

Most individuals on Instagram persist with photographs and filters, so to face out, you would possibly contemplate including drawings or cartoon doodles on high of (or changing) common photograph posts. This can be a good concept if you happen to’re an artist or an internet designer and need to draw consideration to your creative skills — plus, it is certain to get a smile out of your followers, like these lovely doodles proven under by @josie.doodles.

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23. Content material Components

Comparable parts in your photographs can create an attractive Instagram theme. On this instance by The Container Retailer Customized Closets, the theme makes use of cabinets or garments in every picture to visually carry the feed collectively. Quite than every photograph showing as a separate room, all of them mix to create a clean structure that shows The Container Retailer’s merchandise in a approach that feels pure to the viewer.

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24. Structural Traces

One thing about this Instagram feed feels completely different, doesn’t it? Apart from the content material specializing in skyscrapers, the traces of the buildings in every picture flip this structure into a singular theme. In case your model isn’t within the enterprise of constructing skyscrapers, you may nonetheless implement a theme like this by in search of straight or curved traces within the photographs your seize. The important thing to creating crisp traces from the topics in your photographs is to snap them in nice lighting and find symmetry within the picture wherever attainable.

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25. Horizontal Traces

In case your model does effectively with aligning pictures with content material, you would possibly contemplate organizing your posts in a considerate approach — as an example, creating both horizontal or vertical traces, together with your rows alternating between colours, textual content, and even topic distance. @mariahb.makeup employs this tactic, and her feed seems clear and intriguing in consequence.

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The way to Create an Instagram Theme

1. Select a constant shade palette.

One main issue of any Instagram theme is consistency. As an example, you would not need to recurrently change your theme from black-and-white to rainbow — this might confuse your followers and harm your model picture. In fact, an entire company rebrand would possibly require you to shift your Instagram technique, however for probably the most half, you need to keep in keeping with the kinds of visible content material you put up on Instagram.

Because of this, you may want to decide on a shade palette to stick to when creating an Instagram theme. Maybe you select to make use of model colours. HubSpot’s Instagram, as an example, primarily makes use of blues, oranges, and teal, three colours prominently displayed on HubSpot’s web site and merchandise.

Alternatively, perhaps you select one of many themes listed above, corresponding to black-and-white. Regardless of the case, to create an Instagram theme, it’s vital you stick to some colours all through all your content material.

2. Use the identical filter for every put up, or edit every put up equally.

As famous above, consistency is a important component in any Instagram theme, so you may need to discover your favourite one or two filters and use them for every of your posts. You should utilize Instagram’s built-in filters, or strive an editing app like VSCO or Snapseed. Alternatively, if you happen to’re going for a minimalist look, you would possibly skip filters totally and easily use a number of enhancing options, like distinction and publicity.

No matter you select, although, you may need to proceed to edit every of your posts equally to create a cohesive feed.

3. Use a visible feed planner to plan posts far upfront.

It is important that you just plan your Instagram posts forward of time for a number of completely different causes, together with making certain you put up a very good number of content material and that you just put up it throughout a good time of day.

Moreover, when creating an Instagram theme, you may must plan posts upfront to determine how they match collectively — like puzzle items, your particular person items of content material want to bolster your theme as an entire. To plan posts far upfront and visualize how they reinforce your theme, you may need to use a visible Instagram planner like Later or Planoly. Better of all, you need to use these apps to preview your feed and guarantee your theme is wanting the way in which you need it to look earlier than you press “Publish” on any of your posts.

4. Do not lock your self right into a theme you may’t take pleasure in for the lengthy haul.

In center faculty, I typically preferred to alter my “look” — someday I aimed for preppy, and the following I selected a extra athletic look. In fact, as I received older, I started to grasp what type I might persist with for the lengthy haul and began purchasing for garments that match my genuine type so I wasn’t consistently buying new garments and getting sick of them a number of weeks later.

Equally, you do not need to select an Instagram theme you may’t dwell with for a very long time. Your Instagram theme ought to be an correct reflection of your model, and if it is not, it most likely will not final. Simply because rainbow colours sound attention-grabbing on the get-go does not imply it is a good match to your firm’s social media aesthetic as an entire.

When unsure, select a extra easy theme that gives you the chance to get artistic and experiment with out straying too far off-theme.

The way to Use an Instagram Theme on Your Profile

1. Select what photographs you need to put up earlier than selecting your theme.

Whenever you begin an Instagram theme, there are such a lot of choices to select from. Filters, colours, types, angles — the alternatives are infinite. But it surely’s necessary to remember that these items received’t make your theme stand out. The content material remains to be the star of the present. If the pictures aren’t balanced on the feed, your theme will seem like a photo dump that occurs to have the identical filter on it.

To curate the right Instagram theme, select what photographs you propose to put up earlier than selecting a theme. I extremely advocate laying these photographs out in a nine-square grid as effectively so you may see how the photographs mix collectively.

2. Don’t neglect the captions.

Certain, nobody goes to see the captions of your Instagram photographs after they’re taking a look at your theme within the grid-view, however they’ll see them while you put up every photograph individually. There will probably be occasions when a picture you put up could also be of one thing summary, just like the nook of a constructing, an empty suitcase, or a pair of sun shades. On their very own, these items won’t be so attention-grabbing, however a considerate caption that ties the picture to your general theme may help preserve your followers engaged after they would possibly in any other case try and preserve scrolling previous your profile.

When you’re having a little bit of author’s block, try these 201 Instagram captions for each kind of put up.

3. Swap up your theme with shade blocks.

Earlier, we talked about selecting a theme you could decide to for the lengthy haul. However there’s an exception to that rule — color transitions. A number of the greatest themes aren’t primarily based on a particular shade in any respect. Quite than utilizing the identical shade palette all through the Instagram feed, you may have colours mix into each other with every photograph. This manner, you may embody a bigger number of photographs with out limiting your self to particular hues.

A Cohesive Instagram Theme At Your Fingertips

Instagram advertising and marketing is greater than numbers. As probably the most visible social media platform at the moment, what you put up and the way it seems instantly impacts engagement, followers, and the way your model reveals up on-line. A cohesive Instagram theme may help your model convey a worth proposition, promote a product, or execute a marketing campaign. Colours and filters make stunning themes, however there are a number of extra methods to cease your followers mid-scroll with a enjoyable, unified aesthetic.

Editor’s word: This put up was initially revealed in August 2018 and has been up to date for comprehensiveness.