When folks arrive at your Fb Web page, the place do you assume they’re going to look first? I am going to offer you a couple of hints.
It is a visible piece of content material that sits on the prime of your Web page. That is proper — it is your Fb cowl picture.
On this put up, you may study Fb cowl picture finest practices with real-world examples for every tip we advocate. To get began, let’s dive into Fb cowl picture dimensions.
Fb Cowl Photograph Measurement
Fb cowl pictures are 851 pixels vast and 315 pixels tall for desktop, and 640 pixels vast by 360 pixels tall for cellular. In case your uploaded picture is smaller than these dimensions, Fb will stretch it to suit, making it seem blurry. To keep away from this, guarantee the quilt picture you add meets the dimension necessities.
Generally referred to as your Fb banner, this graphic is without doubt one of the most noticeable components of your Web page.
A canopy picture can rework your Facebook Business Page from a passive repository of your online business exercise to an inviting group.
Meta units particular dimensions for canopy pictures to create a regular look throughout all Fb Pages it doesn’t matter what system they’re seen on.
Listed here are key particulars to recollect about your cowl picture:
- It will likely be left aligned with a full bleed and have a 16:9 facet ratio.
- It have to be a minimum of 400 pixels vast and 150 pixels tall, with the perfect dimension being 851 pixels vast and 315 pixels tall.
- It would load the quickest as an sRGB JPG file that is beneath 100 kilobytes.
Due to the scale outlined above, there might be an overlap between your web page’s profile image and the quilt picture.
Within the following part, we’ll cowl what to search for when optimizing your cowl picture for cellular and desktop gadgets.
How do Fb cowl pictures seem on cellular screens vs. desktop screens?
Cellular gadgets will show a smaller model of the quilt picture than a desktop display screen would, and the picture beneath describes precisely why that occurs. As you may see, there’s numerous house across the perimeter of the picture that could possibly be minimize off when a customer is viewing it on a cellular display screen vs. a desktop display screen in the event you’re not cautious along with your design.
Subsequently, it is best to put the vital components of your content material within the inexperienced house. Doing this can ensure that everybody can see your cowl picture correctly whatever the system they’re utilizing.
Need assistance getting began? Under, you may discover Fb cowl picture templates and finest practices to information you when designing your model’s cowl picture art work.
Easy methods to Design a Fb Cowl Photograph
- Abide by Fb’s cowl picture tips.
- Be sure that your Fb cowl picture is the precise dimension.
- Don’t be concerned in regards to the ‘20% textual content’ rule.
- Give your cowl picture a focus.
- Keep away from mixing the contents of your cowl picture along with your profile image.
- Draw consideration to the motion buttons on the underside proper.
- Proper-align the objects in your cowl picture.
- Preserve cellular customers in thoughts.
- Embrace a shortened hyperlink in your cowl picture description that aligns along with your Web page CTA.
- Pin a associated put up proper beneath your Fb cowl picture.
1. Abide by Fb’s cowl picture tips.
It looks like a no brainer, however following Facebook’s cover photo guidelines is step one to retaining your Fb Web page seen on the platform. I would extremely counsel studying via the full Page Guidelines, however listed below are a couple of vital issues to bear in mind on your Fb cowl picture:
- Your cowl picture is public.
- Cowl pictures cannot be misleading, deceptive, or infringe on anybody else’s copyright.
- You possibly can’t encourage folks to add your cowl picture to their private timelines.
Should you get caught violating the above phrases, Fb may take motion towards your Web page. And whereas Fb does not explicitly say what is going to occur in the event you violate their cowl picture tips, it will be fairly inconvenient to have your Fb Web page eliminated due to a canopy picture infraction.
2. Be sure that your Fb cowl picture is the precise dimension.
As I discussed earlier, the Fb cowl picture dimension is 820 pixels vast by 312 pixels tall for desktop screens, and 640 pixels vast by 360 pixels tall on cellular screens.
After spending time designing the proper cowl picture, the very last thing you may need your guests to see is a truncated model of it. Should you add a picture smaller than these dimensions, Fb will stretch it to suit the house. Meaning Fb could solely show a 3rd of the picture you designed.
If you’d like a no-hassle means to ensure your cowl pictures are the precise dimension, download our pre-sized template for Facebook cover photos.
Featured Useful resource: Facebook Cover Photo Templates
3. Don’t be concerned in regards to the “20% textual content” rule.
Back in 2013, Fb eliminated all references to the 20% rule on textual content in cowl pictures, however that does not imply it is best to use numerous textual content in your design. The earlier rule said that solely 20% of a canopy picture may show textual content. Though this rule would possibly sound restrictive, the sentiment behind it had advantage — you need your guests engaged with visuals, not a wall of textual content.
If you are going to use textual content in your cowl picture, preserve it concise and let the imagery converse for itself. You possibly can see how we struck this steadiness on HubSpot’s Facebook Page beneath.
For extra cowl picture inspiration, take a look at our Facebook Page.
4. Give your cowl picture a focus.
Consider your cowl picture because the portion of your Web page that is “above the fold.” If it is distracting or complicated, folks will probably be extra prone to click on off the Web page.
Most of the finest Fb cowl pictures embrace a focus together with a coloration scheme that aligns with the remainder of the model. Bear in mind, your social media accounts are extensions of your online business and they need to make a superb first impression on guests.
Nice Fb cowl pictures even have ample adverse house to make the topic, the copy, and the weather distinctive to Fb (like the CTA button on Fb enterprise Pages) stand out much more.
Here is an instance of excellent use of adverse house from The New York Times:
And this is one other instance from social media administration platform Sprout Social:
5. Keep away from mixing the contents of your cowl picture along with your profile image.
With some intelligent design methods, you may manipulate your profile image and canopy picture so they seem as in the event that they’re two components of the identical canvas.
One in every of Paris’ previous cowl pictures is a good instance of this:
You possibly can nonetheless do that in your private profile, however Fb now not units up Enterprise Pages this manner. Now, as proven within the examples earlier on this article, the profile image is totally separate from the quilt picture.
So, as an alternative of merging the 2 pictures into one, have them complement one another with comparable colours or contrasting patterns whereas nonetheless adhering to your model tips.
6. Draw consideration to the motion buttons on the underside proper.
You’ll have observed in a couple of of the quilt picture examples above that the first call-to-action (CTA) buttons had been totally different. HubSpot’s CTA button says “Comply with,” whereas Sprout Social’s says “Signal Up.”
Relying on your online business, you may launch a Web page on Fb with a singular CTA button to the underside proper of your cowl picture. Take the location of this button into consideration when designing your cowl picture.
LinkedIn Learning does this in a refined means beneath, putting the graphic of an individual on a laptop computer over the “Signal Up” button, drawing your eye to that blue CTA.
Notice: Whereas it’d appear to be a good suggestion so as to add directional cues like an arrow to get folks to click on on the CTA buttons, notice that these CTA buttons do not seem the identical means on the cellular app.
In different phrases, it could be complicated to cellular customers in the event you instantly combine the quilt picture design with the CTA buttons.
7. Proper-align the objects in your cowl picture.
Since your profile image is on the left, you wish to add some steadiness to your Fb cowl picture design by putting the main focus of the picture on the precise.
Check out these cowl pictures. Which one seems extra aesthetically pleasing?
Proper-aligned focus:
Left-aligned focus:
Would not the right-aligned cowl picture feel and look loads higher? In Samsung’s new cowl picture, the most important design components (the profile image, the textual content, and the 2 telephones) are evenly spaced.
In Samsung’s previous cowl picture, your consideration goes instantly to the left facet of the Fb Web page, inflicting you to overlook the title of the product on the upper-right facet.
Not solely is including steadiness an important ingredient of design, however it additionally permits your cowl pictures to be extra visually efficient on cellular. This brings me to my subsequent level…
8. Preserve cellular customers in thoughts.
Statista reviews that as of January 2022, 98.5% of Fb’s consumer base accesses the social community from cellular gadgets like smartphones and tablets. That is enormous — and it is precisely why it is so vital to maintain cellular customers top-of-mind when designing your Fb cowl picture.
On cellular, a a lot smaller portion of the quilt picture is seen. The precise facet is usually minimize out completely.
Let’s check out what Cisco’s Facebook Page seems like on a desktop browser versus on Fb’s cellular app.
Desktop:
Cellular:
It’s vital to notice that the textual content in Cisco’s cowl picture does not seem. Whereas right-aligned visible components look nice, watch out to not put vital content material to date to the precise that it will get minimize off when being seen on a cellular system.
9. Embrace a shortened hyperlink in your cowl picture description that aligns along with your Web page CTA.
If you wish to use your cowl picture to assist a Web page CTA, ensure that your cowl picture description additionally features a textual content CTA and hyperlinks to the identical provide. This manner, any time folks view your cowl picture by itself, they’ll nonetheless entry the hyperlink.
Here is this observe in motion on the Adobe Creative Cloud Facebook Page:
Professional tip: Shorten your links and add UTM codes to trace the guests who view your cowl picture and click on the hyperlink within the description. Shortening and monitoring options can be found in HubSpot’s Marketing Hub and with instruments like Bitly.
(If you wish to study extra about the best way to write efficient call-to-action copy on your cowl picture description, download our free ebook on creating compelling CTAs.)
10. Pin a associated put up proper beneath your Fb cowl picture.
Pinning a put up lets you spotlight a typical Fb put up on the prime of your Timeline. It is signified by a PINNED POST title on the highest proper of the put up, like on Behance’s Page beneath:
How does this relate to optimizing your Fb cowl picture? Nicely, in the event you’re spending time aligning your Fb Web page CTA, your cowl picture design, and your cowl picture description copy, you also needs to ensure that to put up about the identical factor on to your Web page and pin that put up to the highest of your Timeline.
That means, your guests have one very clear call-to-action after they land in your Web page (albeit in a number of totally different places) — which is able to give them extra alternatives to transform.
Easy methods to pin a Fb put up: Publish the put up to Fb, then click on the three dots on the highest proper nook of the put up and select Pin to Prime of Web page.
Fb Cowl Photograph Sizes that Work for Your Enterprise
Choosing the proper cowl dimension on your Fb Web page could seem easy, however it will probably have a huge effect on customers and prospects visiting your Web page. An ill-fitting cowl picture or video can look unprofessional and provides the fallacious impression in regards to the high quality of your services or products.
With the information on this article, you’ve got the data that you must create a Fb cowl picture that embodies your model and engages customers on the platform.
Editor’s notice: This put up was initially revealed in July 2020 and has been up to date for comprehensiveness.
