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Placing collectively a compelling case examine is without doubt one of the strongest methods for showcasing your product and attracting future clients. Nevertheless it’s not simple to create case research that your viewers can’t wait to learn.
On this put up, we’ll go over the definition of a case examine and the perfect examples to encourage you.
What’s a case examine?
A case examine is an in depth story of one thing your organization did. It features a starting — typically discussing a battle, a proof of what occurred subsequent, and a decision that explains how the corporate solved or improved on one thing.
A case examine proves how your product has helped different corporations by demonstrating real-life outcomes. Not solely that, however advertising case research with options usually comprise quotes from the client. Because of this they’re not simply adverts the place you reward your personal product. Moderately, different corporations are praising your organization — and there’s no stronger advertising materials than a verbal suggestion or testimonial. A terrific case examine can also be crammed with analysis and stats to again up factors made a couple of undertaking’s outcomes.
There are myriad ways to use case studies in your marketing strategy. From that includes them in your web site to together with them in a gross sales presentation, a case examine is a powerful, persuasive device that exhibits clients why they need to work with you — straight from one other buyer. Writing one from scratch is tough, although, which is why we’ve created a group of case examine templates so that you can get began.
Fill out the shape under to entry the free case examine templates.
There’s no higher approach to generate extra leads than by writing case studies. However with out case examine examples to attract inspiration from, it may be troublesome to put in writing impactful research that persuade guests to submit a type.
Advertising Case Research Examples
That will help you create a lovely and high-converting case examine, we have put collectively a listing of a few of our favorites. This listing consists of well-known case research in advertising, know-how, and enterprise.
These research can present you learn how to body your organization presents in a approach that’s each significant and helpful to your viewers. So, have a look, and let these examples encourage your subsequent sensible case examine design.
These advertising case research with options present the worth proposition of every product. In addition they present how every firm benefited in each the brief and long run utilizing quantitative information. In different phrases, you don’t get simply good statements, like “This firm helped us quite a bit.” You see precise change inside the agency by numbers and figures.
You may put your learnings into motion with HubSpot’s Free Case Study Templates. Obtainable as customized designs and text-based paperwork, you’ll be able to add these templates to your CMS or ship them to prospects as you see match.
Download These Free Case Study Templates
1. “How Handled Scaled from Zero to 121 Locations with the Help of HubSpot,” by HubSpot
What’s fascinating about this case examine is the best way it leads with the client. That displays a significant HubSpot cornerstone, which is to all the time clear up for the client first. The copy leads with a quick description of why the CEO of Dealt with based the corporate and why he thought Dealt with may benefit from adopting a CRM. The case examine additionally opens up with one key information level about Dealt with’s success utilizing HubSpot, specifically that it grew to 121 areas.
Discover that this case examine makes use of blended media. Sure, there’s a brief video, however it’s elaborated upon within the different textual content on the web page. So whereas your case research can use one or the opposite, do not be afraid to mix written copy with visuals to emphasise the undertaking’s success.
Key Learnings from the HubSpot Case Research Instance
- Give the case examine a private contact by specializing in the CEO fairly than the corporate itself.
- Use multimedia to have interaction web site guests as they learn the case examine.
2. “The Whole Package,” by IDEO
This is a design firm that is aware of learn how to lead with simplicity in its case research. As quickly because the customer arrives on the web page, they’re greeted with an enormous, daring photograph and the title of the case examine — which simply so occurs to summarize how IDEO helped its shopper. It summarizes the case examine in three snippets: The problem, the influence, and the end result.
Instantly, IDEO communicates its influence — the corporate partnered with H&M to take away plastic from its packaging — however it does not cease there. Because the consumer scrolls down, the problem, influence, and progress are elaborated upon with complete (however not overwhelming) copy that outlines what that course of seemed like, replete with quotes and intriguing visuals.
Key Learnings from the IDEO Case Research Instance
- Break up up the takeaways of your case research into bite-sized sections.
- At all times use visuals and pictures to complement the case examine expertise, particularly if it’s a complete case examine.
3. “Rozum Robotics intensifies its PR game with Awario,” by Awario
On this case examine, Awario greets the consumer with a abstract right away — so for those who’re feeling as much as studying all the case examine, you’ll be able to scan the snapshot and perceive how the corporate serves its clients. The case examine then consists of soar hyperlinks to a number of sections, corresponding to “Firm Profile,” “Rozum Robotics’ Pains,” “Problem,” “Resolution,” and “Outcomes and Enhancements.”
The sparse copy and outstanding headings present that you simply don’t want a whole lot of elaborate data to point out the worth of your services and products. Like the opposite case examine examples on this listing, it consists of visuals and quotes to display the effectiveness of the corporate’s efforts. The case examine ends with a bulleted listing that exhibits the outcomes.
Key Learnings from the Awario Robotics Case Research Instance
- Create a desk of contents to make your case examine simpler to navigate.
- Embrace a bulleted listing of the outcomes you achieved on your shopper.
4. “Chevrolet DTU,” by Carol H. Williams
In case you’ve labored with an organization that’s well-known, use solely the identify within the title — like Carol H. Williams, one of many nation’s high promoting businesses, does right here. The “DTU,” stands for “Uncover the Surprising.” It generates curiosity since you wish to discover out what the initials imply.
They hold your curiosity on this case examine by utilizing a mix of headings, pictures, and movies to explain the challenges, targets, and options of the undertaking. The case examine closes with a abstract of the important thing achievements that Chevrolet’s DTU Journalism Fellows reached through the undertaking.
Key Learnings from the Carol H. Williams Case Research Instance
- In case you’ve labored with an enormous model earlier than, think about solely utilizing the identify within the title — simply sufficient to pique curiosity.
- Use a mix of headings and subheadings to information customers by the case examine.
5. “How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year,” by Fractl
Fractl makes use of each textual content and graphic design of their Porch.com case examine to immerse the viewer in a extra fascinating consumer expertise. As an example, as you scroll, you will see the outcomes are illustrated in an infographic-design type in addition to the textual content itself.
Additional down the web page, they use icons like a coronary heart and a circle as an example their pitch angles, and graphs to showcase their outcomes. Moderately than writing which publications have talked about Porch.com throughout Fractl’s marketing campaign, they included the media shops’ icons for additional visible variety.
Key Learnings from the Fractl Case Research Instance
- Let photos converse for you by incorporating graphs, logos, and icons all all through the case examine.
- Begin the case examine by straight away stating the important thing outcomes, like Fractl does, as a substitute of placing the outcomes all the best way on the backside.
6. “The Met,” by Fantasy
What’s one of the simplest ways to showcase the responsiveness and consumer interface of a web site? In all probability by diving proper into it with a sequence of easy showcases— which is precisely what Fantasy does on their case examine web page for the Metropolitan Museum of Artwork. They hold the web page easy and clear, inviting you to overview their redesign of the Met’s web site feature-by-feature.
Every part is easy, displaying a single piece of the brand new web site’s interface in order that customers aren’t overwhelmed with data and might give attention to what issues most.
In case you’re extra fascinated with textual content, you’ll be able to learn the target for every function. Fantasy understands that, as a possible buyer, that is all you must know. Scrolling additional, you are greeted with a easy “Contact Us” CTA.
Key Learnings from the Fantasy Case Research Instance
- You don’t have to put in writing a ton of textual content to create an ideal case examine. Deal with the answer you delivered itself.
- Embrace a CTA on the backside inviting guests to contact you.
7. “Rovio: How Rovio Grew Into a Gaming Superpower,” by App Annie
In case your shopper had a whole lot of constructive issues to say about you, take a observe from App Annie’s Rovio case examine and open up with a quote out of your shopper. The case examine additionally closes with a quote, in order that the case examine doesn’t seem to be a promotion written by your advertising crew however a narrative that’s taken straight out of your shopper’s mouth. It features a photograph of a Rovio worker, too.
One other factor this instance does nicely? It instantly features a hyperlink to the product that Rovio used (specifically, App Annie Intelligence) on the high of the case examine. The case examine closes with a call-to-action button prompting customers to guide a demo.
Key Learnings from the App Annie Case Research Instance
- Function quotes out of your shopper originally and finish of the case examine.
- Embrace a point out of the product proper originally and immediate customers to study extra concerning the product.
8. “Embracing first-party data: 3 success stories from HubSpot,” by Assume with Google
Google takes a unique method to text-focused case research by selecting three completely different corporations to spotlight.
The case examine is clear and simply scannable. It has sections for every firm, with quotes and headers that make clear the best way these three distinct tales join. The straightforward format additionally makes use of colours and textual content that align with the Google model.
One other differentiator is the give attention to information. This case examine is lower than a thousand phrases, however it’s full of helpful information factors. Information-driven insights rapidly and clearly present how the worth of leveraging first-party information whereas prioritizing shopper privateness.
Key Learnings from the Assume with Google Case Research Instance
- A case examine doesn’t must be lengthy or advanced to be highly effective.
- Clear information factors are a fast and efficient approach to show worth.
9. “In-Depth Performance Marketing Case Study,” by Change
Change is a world advertising company primarily based in Malta that knocks it out of the park with this case examine. Its greatest problem is successfully speaking what it did for its shopper with out ever revealing the shopper’s identify. It additionally successfully retains non-marketers within the loop by together with a glossary of phrases on web page 4.
The PDF case examine reads like a compelling analysis article, together with titles like “In-Depth Efficiency Advertising Case Research,” “Situation,” and “Method,” in order that readers get a high-level overview of what the shopper wanted and why they approached Change. It additionally features a completely different web page for every technique. As an example, for those who’d solely be fascinated with hiring Change for optimizing your Fb adverts, you’ll be able to skip to web page 10 to see how they did it.
The PDF is fourteen pages lengthy however options huge fonts and loads of white area, so viewers can simply skim it in only some minutes.
Key Learnings from the Change Case Research Instance
- If you wish to go into specialised data, embody a glossary of phrases in order that non-specialists can simply perceive.
- Shut with a CTA web page in your case examine PDF and embody contact data for potential shoppers.
10. “Gila River,” by OH Companions
Let photos converse for you, like OH Companions did on this case examine. When you’ll rapidly come throughout a heading and a few textual content if you land on this case examine web page, you’ll get the majority of the case examine by examples of precise work OH Companions did for its shopper. You will notice OH Companions’ work in a billboard, journal, and video. This communicates to web site guests that in the event that they work with OH Companions, their enterprise will probably be seen in all places.
And like the opposite case research right here, it closes with a abstract of what the agency achieved for its shopper in an eye catching approach.
Key Learnings from the OH Companions Case Research Instance
- Let the visuals converse by together with examples of the particular work you probably did on your shopper — which is particularly helpful for branding and advertising businesses.
- At all times shut out together with your achievements and the way they impacted your shopper.
11. “Facing a Hater,” by Digitas
Digitas’ case examine web page for Sprite’s #ILOVEYOUHATER marketing campaign retains it transient whereas speaking the important thing info of Digitas’ work for the favored soda model. The web page opens with an impactful picture of 100 folks dealing with a single man. It seems, that man is the largest “bully” in Argentina, and the folks dealing with him are these whom he’s bullied earlier than.
Scrolling down, it is apparent that Digitas saved Sprite on the forefront of their technique, however greater than that, they used actual folks as their focus. They leveraged the Twitter API to drag information from Tweets that folks had really tweeted to seek out the identification of the largest “hater” within the nation. That turned out to be @AguanteElCofler, a Twitter consumer who has since been suspended.
Key Learnings from the Digitas Case Research Instance
- If a video was a part of your work on your shopper, you’ll want to embody probably the most impactful screenshot because the heading.
- Don’t be afraid to supply particulars on the way you helped your shopper obtain their targets, together with the instruments you leveraged.
12. “Better Experiences for All,” by HermanMiller
HermanMiller sells modern, utilitarian furnishings with no frills and excessive performance, and that ethos extends to its case examine web page for a hospital in Dubai.
What first attracted me to this case examine was the attractive video on the high and the clear consumer expertise. Consumer expertise issues quite a bit in a case examine. It determines whether or not customers will hold studying or go away. One other notable facet of this case examine is that the video consists of closed-captioning for higher accessibility, and customers have the choice of increasing the CC and looking by the textual content.
HermanMiller’s case examine additionally presents a powerful quantity of data packed in just some brief paragraphs for these wanting to know the nuances of their technique. It closes out with a quote from their shopper and, most significantly, the listing of furnishings merchandise that the hospital bought from the model.
Key Learnings from the HermanMiller Case Research Instance
- Shut out with a listing of merchandise that customers should buy after studying the case examine.
- Embrace accessibility options corresponding to closed captioning and night time mode to make your case examine extra user-friendly.
13. “Capital One on AWS,” by Amazon
Do you’re employed constantly together with your shoppers? Think about structuring your case examine web page like Amazon did on this stellar case examine instance. As an alternative of simply that includes one article about Capital One and the way it benefited from utilizing AWS, Amazon encompasses a sequence of articles that you could then entry for those who’re fascinated with studying extra. It goes all the best way again to 2016, all with completely different tales that function Capital One’s achievements utilizing AWS.
This will look unattainable for a small agency, however you don’t need to go to excessive measures and do it for each single one among your shoppers. You can select the one you most want to give attention to and set up a contact each in your aspect and your shopper’s for developing with the content material. Test in yearly and write a brand new piece. These don’t need to be lengthy, both — 5 hundred to eight hundred phrases will do.
Key Learnings from the Amazon AWS Case Research Instance
- Write a brand new article every year that includes one among your shoppers, then embody hyperlinks to these articles in a single huge case examine web page.
- Think about together with exterior articles as nicely that emphasize your shopper’s success of their trade.
14. “HackReactor teaches the world to code #withAsana,” by Asana
Whereas Asana’s case examine design appears to be like text-heavy, there is a good purpose. It reads like a artistic story, instructed completely from the client’s perspective.
As an example, Asana is aware of you will not belief its phrase alone on why this product is helpful. So, they let Tony Phillips, HackReactor CEO, let you know as a substitute: “We absorb a whole lot of data. Our brains are terrible at storage however excellent at pondering; you actually begin to need some third get together to retailer your data so you are able to do one thing with it.”
Asana options frequent quotes from Phillips to interrupt up the wall of textual content and humanize the case examine. It reads like an in-depth interview and captivates the reader by artistic storytelling. Much more, Asana consists of in-depth element about how HackReactor makes use of Asana. This consists of how they construct templates and workflows:
“There’s an enormous differentiator between Asana and different instruments, and that’s the very simple API entry. Even when Asana isn’t the right match for a workflow, somebody like me— a comparatively mediocre software program engineer—can add performance by way of the API to construct a customized resolution that helps a crew get extra achieved.”
Key Learnings from the Asana Instance
- Embrace quotes out of your shopper all through the case examine.
- Present in depth element on how your shopper labored with you or used your product.
15. “Rips Sewed, Brand Love Reaped,” by Amp Company
Amp Company’s Patagonia advertising technique aimed to enchantment to a brand new viewers by guerrilla advertising efforts and a coast-to-coast street journey. Their case examine web page successfully conveys a voyager theme, full with actual pictures of Patagonia clients from throughout the U.S., and a map of the expedition. I appreciated Amp Company’s storytelling method greatest. It captures viewers’ consideration from begin to end just because it is an intriguing and distinctive method to advertising.
Key Learnings from the Amp Company Instance
- Open up with a abstract that communicates who your shopper is and why they reached out to you.
- Like within the different case examine examples, you’ll wish to shut out with a quantitative listing of your achievements.
16. “NetApp,” by Evisort
Evisort opens up its NetApp case examine with an at-a-glance overview of the shopper. It’s crucial to all the time give attention to the shopper in your case examine — not in your superb product and equally superb crew. By opening up with a snapshot of the shopper’s firm, Evisort locations the give attention to the shopper.
This case examine instance checks all of the bins for an ideal case examine that’s informative, thorough, and compelling. It consists of quotes from the shopper and particulars concerning the challenges NetApp confronted through the COVID pandemic. It closes out with a quote from the shopper and with a hyperlink to obtain the case examine in PDF format, which is extremely vital if you’d like your case examine to be accessible in a greater diversity of codecs.
Key Learnings from the Evisort Instance
- Place the main target instantly in your shopper by together with a snapshot of their firm.
- Point out difficult eras, corresponding to a pandemic or recession, to point out how your organization may help your shopper succeed even throughout troublesome instances.
17. “Copernicus Land Monitoring – CLC+ Core,” by Cloudflight
Together with extremely specialised data in your case examine is an efficient approach to present prospects that you simply’re not simply attempting to get their enterprise. You’re deep inside their trade, too, and keen to study all the things you must study to create an answer that works particularly for them.
Cloudflight does a splendid job at that in its Copernicus Land Monitoring case examine. Whereas the data could also be troublesome to learn at first look, it would seize the curiosity of prospects who’re within the environmental trade. It thus exhibits Cloudflight’s worth as a accomplice way more successfully than a normal case examine would.
The web page is complete and ends with a compelling call-to-action — “In search of an answer that automates, and enhances your Massive Information system? Are you scuffling with massive datasets and accessibility? We’d be comfortable to advise and help you!” The clear, whitespace-heavy web page is an efficient instance of utilizing a case examine to seize future leads.
Key Learnings from the Cloudflight Case Research Instance
- Don’t be afraid to get technical in your clarification of what you probably did on your shopper.
- Embrace a snapshot of the gross sales consultant prospects ought to contact, particularly in case you have completely different gross sales reps for various industries, like Cloudflight does.
18. “Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting,” by Textel
In case you’re focusing on massive enterprises with a protracted buying cycle, you’ll wish to embody a wealth of data in an simply transferable format. That’s what Textel does right here in its PDF case examine for Valvoline. It greets the consumer with an eye catching headline that exhibits the worth of utilizing Textel. Valvoline noticed a major return on funding from utilizing the platform.
One other good move on this case examine is highlighting the shopper’s quote by placing it in inexperienced font and doing the identical factor for the shopper’s outcomes as a result of it helps the reader rapidly join the 2 items of data. In case you’re in a rush, you may as well check out the “At a Look” column to get the important thing info of the case examine, beginning with details about Valvoline.
Key Learnings from the Textel Case Research Instance
- Embrace your shopper’s ROI proper within the title of the case examine.
- Add an “At a Look” column to your case examine PDF to make it simple to get insights with no need to learn all of the textual content.
19. “Hunt Club and Happeo — a tech-enabled love story,” by Happeo
On this blog-post-like case examine, Happeo opens with a quote from the shopper, then dives right into a compelling heading: “Expertise on the forefront of Hunt Membership’s technique.” Say you’re investigating Happeo as an answer and think about your agency to be technology-driven. This method would spark your curiosity about why the shopper selected to work with Happeo. It additionally successfully communicates the software program’s worth proposition with out sounding prefer it’s coming from an in-house advertising crew.
Each paragraph is a quote written from the client’s perspective. Later down the web page, the case examine additionally dives into “the options that modified the sport for Hunt Membership,” giving Happeo an opportunity to spotlight among the platform’s most salient options.
Key Learnings from the Happeo Case Research Instance
- Think about writing the whole lot of the case examine from the attitude of the client.
- Embrace a listing of the options that satisfied your shopper to go along with you.
20. “Red Sox Season Campaign,” by CTP Boston
What’s nice about CTP’s case examine web page for his or her Purple Sox Season Marketing campaign is their mixture of video, pictures, and textual content. A video mechanically begins enjoying if you go to the web page, and as you scroll, you will see extra embedded movies of Purple Sox gamers, a compilation of print adverts, and social media pictures you’ll be able to click on to enlarge.
On the backside, it says “Learn how we will do one thing related on your model.” The web page is clear, cohesive, and aesthetically pleasing. It invitations viewers to understand the well-roundedness of CTP’s marketing campaign for Boston’s beloved baseball crew.
Key Learnings from the CTP Case Research Instance
- Embrace a video within the heading of the case examine.
- Shut with a call-to-action that makes leads wish to flip into prospects.
21. “Acoustic,” by Real
Typically, easy is vital. Real’s case examine for Acoustic is simple and minimal, with just some brief paragraphs, together with “Reimagining the B2B web site expertise,” “Talking to entrepreneurs 1:1,” and “Inventing Collectively.” After the core of the case examine, we then see a quote from Acoustic’s CMO and the outcomes Real achieved for the corporate.
The simplicity of the web page permits the reader to give attention to each the visible points and the copy. The web page shows Real’s model character whereas providing the viewer all the required data they want.
Key Learnings from the CTP Case Research Instance
- You don’t want to put in writing quite a bit to create an ideal case examine. Preserve it easy.
- At all times embody quantifiable information as an example the outcomes you achieved on your shopper.
22. “Using Apptio Targetprocess Automated Rules in Wargaming,” by Apptio
Apptio’s case examine for Wargaming summarizes three key items of data proper originally: The targets, the obstacles, and the outcomes.
Readers then have the chance to proceed studying — or they will stroll away proper then with the data they want. This case examine additionally excels in conserving the human curiosity issue by formatting the data like an interview.
The piece is well-organized and makes use of compelling headers to maintain the reader engaged. Regardless of its size, Apptio’s case examine is interesting sufficient to maintain the viewer’s consideration. Each Apptio case examine ends with a “suggestion for different corporations” part, the place the shopper may give recommendation for different corporations which can be on the lookout for an identical resolution however aren’t certain learn how to get began.
Key Learnings from the Apptio Case Research Instance
- Put your shopper in an advisory position by giving them the chance to offer suggestions to different corporations which can be studying the case examine.
- Embrace the takeaways from the case examine proper originally so prospects rapidly get what they want.
23. “Airbnb + Zendesk: building a powerful solution together,” by Zendesk
Zendesk’s Airbnb case examine reads like a weblog put up, and focuses equally on Zendesk and Airbnb, highlighting a real partnership between the businesses. To captivate readers, it begins like this: “Midway across the globe is a spot to stick with your identify on it. A minimum of for a weekend.”
The piece focuses on telling story and supplies pictures of lovely Airbnb areas. In a case examine meant to spotlight Zendesk’s helpfulness, nothing could possibly be extra genuine than their determination to give attention to Airbnb’s service in such nice element.
Key Learnings from the Zendesk Case Research Instance
- Embrace pictures of your shopper’s choices — not essentially of the service or product you offered. Discover how Zendesk doesn’t embody screenshots of its product.
- Embrace a call-to-action proper originally of the case examine. Zendesk offers you two choices: to discover a resolution or begin a trial.
24. “Biobot Customer Success Story: Rollins College, Winter Park, Florida,” by Biobot
Like among the different high examples on this listing, Biobot opens its case examine with a quote from its shopper, which captures the worth proposition of working with Biobot. It mentions the COVID pandemic and goes into element concerning the challenges the shopper confronted throughout this time.
This case examine is structured extra like a information article than a standard case examine. This format can work in additional formal industries the place decision-makers must see in-depth details about the case. Make sure you test different methods and measure engagement.
Key Learnings from the Biobot Case Research Instance
- Point out environmental, public well being, or financial emergencies and the way you helped your shopper get previous such troublesome instances.
- Be at liberty to put in writing the case examine like a standard weblog put up, however you’ll want to take a look at completely different strategies to seek out the one which greatest works for you.
25. “Discovering Cost Savings With Efficient Decision Making,” by Gartner
You do not all the time want a ton of textual content or a video to convey your message — generally, you simply want a number of paragraphs and bullet factors. Gartner does a improbable job of rapidly offering the elemental statistics a possible buyer would wish to know, with out boggling down their readers with dense paragraphs. The case examine closes with a shaded field that summarizes the influence that Gartner had on its shopper. It features a quote and a call-to-action to “Be taught Extra.”
Key Learnings from the Gartner Case Research Instance
- Be at liberty to maintain the case examine brief.
- Embrace a call-to-action on the backside that takes the reader to a web page that the majority pertains to them.
26. “Bringing an Operator to the Game,” by Redapt
This case examine instance by Redapt is one other nice demonstration of the ability of summarizing your case examine’s takeaways proper initially of the examine. Redapt consists of three easy-to-scan columns: “The issue,” “the answer,” and “the end result.” However its most notable function is a piece titled “Second of readability,” which exhibits why this explicit undertaking was troublesome or difficult.
The part is shaded in inexperienced, making it inconceivable to overlook. Redapt does the identical factor for every case examine. In the identical approach, you must spotlight the “turning level” for each you and your shopper if you have been working towards an answer.
Key Learnings from the Redapt Case Research Instance
- Spotlight the turning level for each you and your shopper through the solution-seeking course of.
- Use the identical construction (together with the identical headings) on your case research to make them simple to scan and skim.
27. “Virtual Call Center Sees 300% Boost In Contact Rate,” by Convoso
Convoso’s PDF case examine for Digital Market Media instantly mentions the outcomes that the shopper achieved and takes benefit of white area. On the second web page, the case examine presents extra influential outcomes. It’s colourful and fascinating and closes with a variety that prompts readers to request a demo.
Key Learnings from the Convoso Case Research Instance
- Checklist the outcomes of your work proper originally of the case examine.
- Use shade to distinguish your case examine from others. Convoso’s instance is without doubt one of the most colourful ones on this listing.
28. “Ensuring quality of service during a pandemic,” by Ericsson
Ericsson’s case examine web page for Orange Spain is a superb instance of utilizing numerous written and visible media — corresponding to movies, graphs, and quotes — to showcase the success a shopper skilled. All through the case examine, Ericsson supplies hyperlinks to product and repair pages customers may discover related as they’re studying the examine.
As an example, beneath the heading “Preloaded with the ability of automation,” Ericsson mentions its Ericsson Operations Engine product, then hyperlinks to that product web page. It closes the case examine with a hyperlink to a different product web page.
Key Learnings from the Ericsson Case Research Instance
- Hyperlink to product pages all through the case examine in order that readers can study extra concerning the resolution you supply.
- Use multimedia to have interaction customers as they learn the case examine.
Begin creating your case examine.
Now that you have an ideal listing of examples of case research, take into consideration a subject you need to put in writing about that highlights your organization or work you probably did with a buyer.
A buyer’s success story is probably the most persuasive advertising materials you could possibly ever create. With a powerful portfolio of case research, you’ll be able to guarantee prospects know why they need to provide you with their enterprise.
Editor’s observe: This put up was initially printed in August 2018 and has been up to date for comprehensiveness.
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