Scheduling Instagram Reels: The Complete Guide

Instagram Reels generate 43.5% extra engagement than Instagram movies on common. So in the event you’re seeking to give your content material a lift, it’s time to make the swap.

However there’s a catch. It’s unattainable to ship partaking Reels each day. You could run out of time or concepts. Scheduling Instagram Reels is a superb answer to maintain up with posting day by day.

Learn the total put up to learn to schedule IG Reels.

Desk of Contents

The best time to post Reels is between 9 a.m. and 12 p.m. from Monday to Thursday, in accordance with a two-year-long analysis examine from Hootsuite. On Saturdays, you’ll need to put up at 9 a.m., and on Sundays, it’s 7 p.m.

Until you reside, sleep, and eat with the cellphone in your arms, it’s troublesome to stay to those time slots with out scheduling posts.

If you need essentially the most engagement in your Reels, schedule them when your viewers is most energetic on Instagram.

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2. You’ll be versatile and per content material creation.

The concept for a Reel can hit you anytime, however you don’t at all times must publish it immediately. Let’s say you simply posted a Reel one hour in the past, and also you’re already filming one other. It’s higher to schedule your new Reel for later the subsequent day. This manner, you gained’t confuse the Instagram algorithm with extreme posting.

Ideally, your staff will put up between 14-20 times per week on Instagram for the perfect attain price per put up. Reportedly, creators ought to put up at least 4-7 Reels per week.

3. You possibly can plan your advertising campaigns upfront.

In terms of product updates, seasonal gross sales, and different deliberate advertising actions, you create promo content material beforehand. Put together your Reels, schedule them for the longer term, and revel in seamless campaigns.

4. You possibly can put up even once you’re out of the workplace.

On Instagram, you’ll get extra impressions in the event you publish high quality content material often. Cease posting for per week, and also you’ll see a drop in impressions and engagement.

Make Instagram give you the results you want when you’re on trip by scheduling IG Reels.

5. You possibly can drive gross sales and ROI.

Your Reels will help your gross sales staff attain its objectives. Eighty-one percent of marketers say that video advertising has helped them drive gross sales. By making ready and scheduling Reels, you may assist forestall dips in gross sales.

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Meta has permits any person to schedule Instagram Reels since August 2022. You’ll simply want to make use of Creator Studio, Meta’s official, free social media administration platform. Let’s go over the method.

1. Create an account and join your Instagram.

Log into Creator Studio, and enter your Fb account particulars. Then, click on on the Instagram icon and join your Instagram account by following the given directions.

To attach your Instagram profile, you first have to create a Facebook Page (don’t confuse it with a private profile).

Then, open the Instagram app and click on “Edit profile.” Faucet “Web page,” and join your Fb Enterprise Web page to your Instagram account.

2. Put together your Reels utilizing Instagram.

Create your Reel on Instagram, and edit it. Add sounds, select visible results, or apply filters. Obtain the video to your cellphone by clicking the “Obtain” button. You’ll use your downloaded video for scheduling within the subsequent step.

3. Create a put up and format it with Creator Studio.

Click on on the inexperienced button on the high proper nook and choose what video you need to publish. Use Instagram Feed for movies below 60 seconds. Choose IG Video for posting Reels as much as 90 seconds.

It could sound complicated since Reels aren’t talked about within the dropdown, however all movies you publish on Instagram robotically change into Reels.

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Now, add the Reels you wish to put up. Write a caption, add hashtags, and select a location, if wanted.

Lastly, choose a canopy picture. Creator Studio will give you choices. You possibly can choose one in every of 15 AI-generated photos, add a customized picture, or select any body from the video.

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Navigate to the underside proper nook and click on on the blue arrow to set off publishing choices. Choose “Schedule” and set the date and time once you need to publish the Reel.

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That’s it! Your Reel might be revealed on the chosen day and time.

The method for scheduling a Reel is analogous, no matter platform. For our instance, we’ll present you the way to schedule your posts utilizing Later.

1. Create Later’s account and join your Instagram.

This step is tremendous straightforward. Enroll and click on on “Add Social Profile.” When you join your account, you’ll seem within the Later dashboard, the place you may create Reels.

Observe: The auto-scheduling function works just for Instagram Enterprise Profiles. You can’t use Creator or Private profiles for scheduling Reels resulting from Instagram rules. Right here is how to set up a business account on Instagram.

2. Report your Reels and alter them to fulfill Instagram video pointers.

Movie and edit movies for Reels. Add music and results. Crop the video to a facet ratio of 9:16 or 16:9, which is recommended by Instagram for optimum viewing.

3. Add the video to Later

Add your Reel video to the Media Library by clicking the blue button within the high left nook. The video will seem proper under.

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Drag your video to Calendar to schedule and open the Publish Builder.

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4. Format and schedule your Instagram Reel.

Within the Publish Builder, choose “Publish Sort — Reel.” Write a caption and add hashtags. Add location and first remark (if wanted). Guarantee your Reel is as much as 90 seconds lengthy, or trim it.

Observe: Customized cowl photos will not be allowed for auto-published Reels resulting from Instagram API restrictions. Select a body from the video to make use of because the thumbnail.

Select the day and time to put up the Reel. Then, comply with the directions within the screenshot.

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Click on “Save.” Then, your Reel might be robotically revealed on the chosen time.

Now let’s see the perfect instruments for scheduling Instagram Reels.

Later

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Later is an intuitive software for creators and social media managers alike. You possibly can plan, schedule, and analyze content material throughout all social media platforms.

What we like about Later is the Visible Planner. On this part, you may rearrange upcoming Instagram posts to develop a bespoke appear and feel on your social media web page.

You may also use Later’s in-depth IG and TikTok analytics to find out when your viewers is most engaged. This manner, you may uncover the perfect time to put up Reels.

For ecommerce, Later is built-in with Shopify. This allows you to tag merchandise on posts to redirect your viewers to the merchandise playing cards.

Pricing

• Strive it free for 14 days.
• Pay $18 per thirty days for the Starter plan; $40 per thirty days for the Development plan; and $80 per thirty days for the Superior plan.

Hootsuite

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Hootsuite is an all-in-one social media administration software that’s finest for digital advertising businesses and mid-to-enterprise-level in-house groups. It really works with all social media platforms, together with YouTube.

Hootsuite can be utilized for:

• Planning and scheduling posts.
• Working and optimizing advert campaigns on social media.
• Managing communication in direct messages and feedback in a single place.
• Monitoring your model mentions.

Pricing

• Free 30-day trial.
• The Skilled plan is $49 month-to-month; the Staff plan is $179 month-to-month; the Marketing strategy is $739 month-to-month.
• Customized offers can be found for enterprises.

Publer

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Publer is a flexible software for social media administration and past. It lets you create, curate, schedule, and analyze all upcoming social media posts with distinctive options.

With Publer, you may handle Fb, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google Enterprise profiles, WordPress websites, and even Telegram channels and teams.

Options We Like

• Publer’s “Hyperlink in Bio” function makes Instagram posts clickable. Analytics are included.
• Integration with Crello and VistaCreate. You possibly can design graphics and switch them into social media posts in a single click on.
• Bulk scheduling. You possibly can craft as much as 500 posts and schedule them upfront.
• Recycling. Robotically rewrite your top-performing “evergreen” posts with a built-in Spintax Generator and schedule auto-generated posts.

Pricing

• Freemium for 3 accounts and restricted options.
• The Skilled plan is $15 per thirty days; a 7-day free trial is included.
• The Marketing strategy is $28 per thirty days; a 14-day free trial is included.