How to Send Effective Order Confirmation Emails [Examples + Template]

Order affirmation emails have a 65% open rate, the best common open fee of all emails. Optimizing these emails is a positive solution to get extra eyes in your model.

Past brand-building, electronic mail confirmations carry peace of thoughts to your valued clients by verifying {that a} transaction in your web site was profitable. With out this affirmation, your clients could really feel confused. The consequence is a shaky model expertise and doubtlessly a rise in inquiries to your customer support staff.

Let’s discover how one can optimize your affirmation emails with actionable examples and templates. On this article, you’ll discover:

Uber’s order affirmation emails are modern, clear, and aesthetically pleasing. Their design makes use of enormous textual content, loads of white area, and a blue call-to-action to incentivize the rider to “fee or tip” the driving force.

What we love: The e-mail is organized so the rider sees essentially the most important info above-the-fold — a “thanks” adopted by the worth. The recipient solely must scroll in the event that they need to.

2. Affirm the acquisition.

JetBlue’s order affirmation electronic mail opens with their enjoyable and intelligent slogan, “You are all set to jet.” This phrase instantly reassures the recipient that their order was efficiently processed.

Moreover, the textual content under the preliminary slogan guarantees the recipient “essentially the most legroom in coach, free wi-fi & leisure, and free snacks & drinks.” Although the recipient has already paid, JetBlue makes use of the order affirmation electronic mail as one other alternative to domesticate stronger buyer loyalty.

What we love: Beneath the affirmation, JetBlue gives a easy “Handle journey” CTA, so the shopper can simply replace a seat project, add extras, or change flights. Better of all, they’ve included a hyperlink to their cell app. Clients receiving order confirmations from JetBlue will want their app to entry their cell ticket, so it is a good technique for JetBlue to incorporate the app hyperlink.

3. Create a modern design.

Hausera, an ecommerce web site that sells kitchen and loo fixtures, does a wonderful job guaranteeing their order affirmation electronic mail is modern, all whereas providing the recipient any info they could want. They begin with constructive messaging like “progress is an exquisite factor” and “congratulations” to thank the shopper for his or her order.

What we love: Beneath the order abstract, they embrace useful CTAs resembling “Maintain Purchasing,” in addition to choices to both electronic mail, name, or dwell chat with a assist rep. Whether or not a buyer has a problem with their order or just needs to proceed perusing Hausera, the ecommerce web site ensures the shopper can discover the subsequent steps from inside the order affirmation itself.

4. Put crucial particulars up high.

Tobi’s order affirmation electronic mail is easy and easy. The ecommerce web site gives two important CTAs — “evaluation my order” and “contact buyer care” — inside the electronic mail itself. The recipient is ready to instantly examine and proper any info if their order would not look proper.

What we love: Tobi additionally successfully outlines their order course of inside the physique textual content of their electronic mail. They inform the shopper to ” permit as much as 2 enterprise days to course of and ship your order.” By together with this info of their electronic mail, Tobi ensures minimal outreach from clients who’re questioning when their order will ship, or why they have not acquired delivery info already.

5. Say, Thanks!

BigStub’s order affirmation electronic mail, whereas admittedly text-heavy, does a great job offering the shopper with loads of important info all through their electronic mail, together with a CTA to examine order standing, a cellphone quantity to contact buyer assist, and a observe relating to supply particulars for the recipient’s ticket.

What we love: BigStub gives a $25 rebate inside the order affirmation electronic mail with enrollment in Great Fun. Even when the shopper would not apply for the rebate, the inclusion remains to be an efficient methodology that permits BigStub to doubtlessly increase constructive model notion.

6. Make it shoppable.

JustBats, an ecommerce web site that sells baseball and softball tools, does a wonderful job of cross-selling different merchandise of their order affirmation emails. As an illustration, if you buy a glove on their web site, you will obtain an electronic mail with the next message — “You’ve the glove, now get the bat.”

The remainder of the e-mail is designed to assist a consumer select a bat, with CTAs like “Store all bats” and “Store closeouts.” The e-mail additionally options useful sources to make sure the recipient is ready to discover the proper bat for his or her wants.

What we love: JustBats proves an order affirmation electronic mail will be an efficient alternative to recommend different related services or products, notably for the reason that order will help you perceive the shopper’s wants. Within the above instance, a glove is a logical subsequent step for somebody who has simply bought a bat, and vice versa.

7. Be useful.

SoulCycle’s order affirmation electronic mail successfully gives all related info and demonstrates SoulCycle’s potential to go above-and-beyond in customer support. As soon as they’ve outlined when, the place, and on which bike the shopper shall be driving, SoulCycle consists of different helpful info together with the studio handle and a observe that footwear and water shall be offered.

On the backside of their electronic mail, they ship a cheerful invitation that reads “Questions, considerations, or simply need to say whats up?” with each a cellphone quantity and electronic mail if the recipient wants to succeed in buyer assist.

What we love: SoulCycle pays consideration to the language of their order affirmation electronic mail, and appears for areas the place they’ll add brand voice.

8. Reinforce significant actions.

Check out the order affirmation acquired from Massachusetts’ Franklin Park Zoo upon a current buy:

This electronic mail gives all the knowledge wanted, however it additionally makes the recipient be ok with the acquisition by letting them know that their cash was serving to assist conservation efforts.

9. Train customers about new expertise.

Zoom’s affirmation electronic mail accommodates three components:

• It confirms the acquisition.
• It encourages the recipient to make use of the service by leaping with “schedule a gathering.”
• For the recipients who may be much less savvy, Zoom gives demos, webinars, and assist.

What we love: The modern and minimal design underpins the benefit of use of Zoom’s assembly software program. The e-mail is well-designed with lots of white area. This makes it straightforward to learn and attracts the attention to crucial components just like the iconography representing assist and coaching alternatives.

10. Keep on model.

SKINICIAN makes use of a constant tone all through its affirmation electronic mail. The textual content on the high is pleasant and personable. It affirms the customer’s buy with “Completely satisfied Wholesome Pores and skin is across the nook.” The intro ends with a pleasant “we hope you’re keen on your new skincare.”

What we love: On the high of the e-mail the recipient can take two actions: “View your order” or “Maintain procuring.” An efficient addition to this electronic mail is the “You saved £5.00,” which reminds the consumer of the worth of procuring at their web site.

As an illustration, you may create an order affirmation electronic mail inside the HubSpot Email Marketing tool totally free. You’ll be able to select a pre-made template and customise textual content, photographs, and total design. Or, you may create an electronic mail from scratch.

This is an instance of an order affirmation electronic mail made with HubSpot’s electronic mail software.

There are many different order affirmation electronic mail templates accessible by way of instruments resembling Stripo and Squarespace.

Alternatively, when you use an ecommerce web site builder like X-Cart, you should use one of their email tool add-ons to create your personal order affirmation electronic mail.

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This web page is the place you are redirected whenever you click on the “Purchase” or “Buy” button and signifies that an electronic mail must be on its manner. A web-based affirmation web page is a brief discover that tells your buyer that their transaction went by way of accurately. If a buyer would not see this web page, she or he will seemingly assume their transaction did not work.

Once you’re creating a web-based affirmation web page, right here are some things you must embrace:

• Messaging resembling “Success! Your order is confirmed”, in addition to a observe that the shopper ought to count on an electronic mail of their inbox quickly.
• An order quantity, supply particulars, and order abstract (together with complete price).
• Photographs of the services or products purchased.

Moreover, you may embrace different related purchases on a buyer’s order affirmation web page. As an illustration, in the event that they’ve bought a blender in your web site, maybe you need to present them a smoothie recipe e-book on their order affirmation web page.

In the end, it is vital to create order affirmation pages and emails. These particulars guarantee your buyer feels supported all through their total purchaser’s journey.

Editor’s Word: This publish was initially printed in Aug. 2019 and has been up to date for comprehensiveness.