Why Integrated Productivity Tools Matter for the Future of Work, According to HubSpot’s CMO [+ Announcing an Exciting Partnership]

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As entrepreneurs, we all know first-hand the significance of utilizing efficient software program.

Highly effective instruments allow advertising and marketing groups to extend the standard and timeliness of their advertising and marketing efforts. Contemplate, as an example, how challenge administration software program will help you coordinate cross-functionally and guarantee all crew members have visibility into the duties required to get a marketing campaign off the bottom.

Leveraging the correct instruments additionally allows you to decide whether or not your advertising and marketing efforts are working. A CRM that integrates with a challenge administration device can empower every crew member to turn into a greater, extra data-driven marketer.

Better of all, the correct integrations assist to make sure your group is not duplicating work and losing time. In difficult financial instances, it is by no means been extra crucial for enterprise leaders to keep away from expensive duplication efforts. In 2022, one out of every five businesses reported they pivoted from their established plan as a result of potential recession. Supportive, built-in instruments can guarantee your crew is remaining environment friendly even when that you must shift course.

Efficient instruments matter enormously for your online business’ backside line. And as companies strategy the brand new world of hybrid or remote-first working, it is by no means been extra important to your groups to make use of highly effective expertise to stay linked, in-sync, and efficient.

As we speak, we’re saying an thrilling new partnership between HubSpot and ClickUp, a cloud-based collaborative work platform. Let’s discover why this partnership is efficacious, and the way I imagine it could assist our clients scale their companies extra effectively.

Already a HubSpot Customer? Click here to integrate ClickUp and use both tools to deliver customer value faster, streamline operations, and be more productive.

Why HubSpot is Partnering with ClickUp

HubSpot’s mission is easy: To assist companies develop.

And there are a couple of main deterrents to all companies’ success, together with inefficient processes, lack of inside communication, and a sluggish and messy onboarding course of for brand spanking new clients.

These challenges have solely grown in recent times because the workforce has turn into more and more distributed.

Which is why we’re partnering with ClickUp. To resolve for that.

To discover the worth of the HubSpot and ClickUp integration, I will begin with an instance. We could say your gross sales rep has simply closed a serious deal. The closed deal routinely triggered a brand new challenge in ClickUp, your office productiveness and collaboration software program.

Your gross sales rep instantly assigns gadgets to the correct account managers to start onboarding the client. Much less downtime means much less sad clients.

Your account administration crew is then in a position to take a look at your buyer listing to see whose working with which clients, and the way the challenge is progressing. This helps them guarantee nothing has fallen behind to your clients.

With the additional time saved, your gross sales crew is ready to promote extra and handle extra clients higher. Your total firm is ready to scale extra rapidly.

Merely put: This tight integration allows your crew to go from closed-won offers to account administration and challenge kick-off in a single seamless workflow, saving you time by permitting for higher productiveness.

And, with information handed seamlessly between ClickUp and HubSpot, your gross sales groups and account administration groups will keep strongly aligned.

However the integration helps extra than simply your gross sales crew. ClickUp is a platform made up of 12 product strains that combine numerous productiveness instruments — together with challenge administration, dashboards, calendars, paperwork, chat, time maintaining, useful resource planning, and customized embedded views.

Which means, whereas your account managers and gross sales reps are utilizing ClickUp to onboard and assist new clients, your advertising and marketing crew is leveraging ClickUp’s challenge administration instruments to create simpler advertising and marketing campaigns and drive higher-qualified leads down the pipeline to gross sales.

In the meantime, your accounting crew is utilizing ClickUp for extra correct and environment friendly budgeting. And your Assist crew is ready to manage tickets in a single centralized location and work collectively to handle every job and simplify complicated requests with subtasks.

HubSpot has lengthy been an organization that prides itself on its dedication to serving to companies develop higher. Which is why we imagine our clients will discover immense worth on this integration — as a result of ClickUp is on a daring path to reimagine productiveness software program and assist firms of all sizes work higher collectively. Now think about the ability of mixing the 2.

How One Enterprise Has Leveraged the Energy of HubSpot and ClickUp

ZenPilot, a consulting enterprise that goals to assist businesses streamline their operations, presently leverages each ClickUp and HubSpot.

Andrew Dymski, ZenPilot’s co-founder, instructed me, “ClickUp and HubSpot becoming a member of forces is a recreation changer! We had been early adopters on each platforms — HubSpot in 2013 and ClickUp in 2017. Each firms have succeeded the place few others have by altering the best way individuals take into consideration their work.”

Dymski provides, “This integration and partnership is like cake and ice cream … good on their very own, however so a lot better collectively. 1000’s of firms will have the ability to profit from this new connection.”

Yet one more factor …

We imagine so wholeheartedly in ClickUp’s mission that HubSpot has determined to spend money on ClickUp. ClickUp is on a mission to create extra highly effective, but easy, instruments to raised align groups. ClickUp is on a mission to create extra highly effective, but easy, instruments to raised align groups, saving individuals time by making the world extra productive.

I’ve little doubt our clients will discover immense worth in ClickUp. Changing disparate programs and mismatched instruments in favor of 1 seamless, built-in office expertise is crucial for scaling companies. For that purpose, HubSpot has chosen to spend money on ClickUp.

If you happen to’re already a ClickUp buyer, I’ve some excellent news — as a ClickUp buyer you are eligible for 20% off select HubSpot plans. HubSpot clients—there’s one thing for you too: Start with ClickUp for 20% off.

Whether or not you utilize ClickUp and HubSpot or one thing else, it is by no means been extra necessary to have supportive expertise. Built-in productiveness instruments will help you streamline your processes even with a extensively distributed workforce; they will help join you with the correct clients, regardless of the place they’re; and so they can foster new ranges of connection and collaboration as we progress into the way forward for work.

And leveraging supportive instruments means your clients are happier. Which is what actually issues, anyway.

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