6 TikTok Myths, Debunked in 2022

Many entrepreneurs have flirted with the thought of attempting TikTok, however sure misconceptions have stood in the best way.

For example, is not it only a platform for teenagers? Particularly, teenagers who lip-sync?

To assist curb the confusion, we have rounded up a listing of widespread TikTok myths that will help you determine whether or not it deserves a spot in your marking roster. Let’s dive in.

Fantasy 1: TikTok’s viewers is just too younger.

Manufacturers mistakenly assume that TikTok is only for teenagers and younger adults. Though it initially exploded in reputation with the Gen Z crowd, TikTok is rapidly “rising up.” In actual fact, 36% of TikTok users in 2021 had been between 35 and 54 years outdated, a ten% improve from the yr earlier than.

On high of that, 50% of Millennials report visiting TikTok within the final three months, together with 38% of Gen X-ers, in response to HubSpot’s 2022 Consumers Trends Report. We predict these numbers will proceed to rise as TikTok cements itself as a mainstream social platform.

Fantasy 2: TikTok is only for lip-synching and dancing.

Whereas a majority of these movies actually exist on TikTok, it is solely the tip of the iceberg. As its viewers has grown extra various, so too has its content material.

These days, you could find movies that hit nearly any area of interest. For instance, a few of the most popular TikTok categories embrace cooking recipes, magnificence tutorials, health routines, life hacks, and even pet movies. This additionally means TikTok can work for quite a lot of manufacturers throughout totally different industries.

For instance, Ryanair, a European airline, is a fan favourite on TikTok with nearly two million TikTok followers. DuoLingo, a language studying app, is one other favourite with over 4 million followers. Then there’s Red Bull, a well-liked power drink, with nearly 7 million followers. These are wildly totally different manufacturers, from totally different industries, which have constructed a wholesome viewers on TikTok.

Curious which manufacturers are profitable on TikTok? Try this helpful guide to get impressed.

Fantasy 3: In case your model is “severe,” TikTok is not for you.

TikTok has a popularity for being quirky — but when your model is on the intense aspect, do not let this scare you away. As an alternative, attempt approaching your model from a unique angle.

For instance, check out Planet Money, an NPR-backed podcast that covers advanced subjects in regards to the economic system. Not essentially the most entertaining subject on the earth, proper? But, it is raked up nearly 750,000 followers.

From gentrification to mortgages, no subject is just too severe for Planet Cash to sort out with a humorous spin. Want convincing? Check out the next video that asks, “Is free transport actually free?”

Should you really feel your model is just too “severe” for TikTok, take a notice from Planet Cash and strategy your model — and the content material you create — from a unique lens. On the finish of the day, it is about sharing worth and delivering it in an enticing means — and that is a aim nearly any model can attain.

Fantasy 4: You want lots of followers to go viral.

On TikTok, anybody can go viral. Even accounts with a handful of followers can spark thousands and thousands of views on an amazing video.

Its viral nature is a direct results of its algorithm. How does it work? The algorithm pinpoints customers that will get pleasure from your content material based mostly on their earlier watch historical past, hashtag searches, and present location. Then, it should push your video to their feed. If sufficient folks interact with it, the algorithm will share it to much more folks. Subsequent factor you understand, you could have a viral hit.

Here is an instance: suppose you put up a video of your self climbing a mountain. The algorithm reveals your video to customers who stay close by, in addition to those that not too long ago looked for climbing trails on the platform. It notices lots of people “liking” and commenting on the video, so it shares it to extra customers.

Lengthy story brief, if you happen to’re apprehensive you will not get any traction on TikTok, it is useful to keep in mind that the algorithm is in your aspect, enabling you to achieve extra folks exterior of your speedy followers.

Fantasy 5: As a result of TikTok movies are shorter, customers are much less engaged.

TikTok is thought for its brief, bite-sized content material. Nonetheless, this creates an phantasm that customers do not spend a lot time on the platform.

Luckily, this could not be farther from the reality. In actual fact, TikTok has an average user session of 10.85 minutes, far exceeding another social media platform. On high of that, customers within the U.S. open the TikTok app 8 times a day on common.

Fantasy 6: TikTok is a fad.

Will TikTok meet the identical destiny as Myspace and Tumblr? Whereas it is too early to name, I would argue that it does not actually matter.

For one, short-form video is dominating the social media panorama. If TikTok meets its demise, customers will nonetheless crave this content material. The viewers might soar to a brand new platform, or migrate to an current one. Both means, you continue to must know the best way to create participating, snackable content material — and TikTok is the main platform to hone this talent.

Second, if you happen to construct your model accurately, no rise or fall of a single platform will topple it. Should you construct a robust group round your model, it should change into unshakeable. However with a purpose to do that, you should go the place your viewers is — and, for proper now, that is perhaps TikTok.

Again To You

Let’s finish with one remaining delusion: it is too late to affix TikTok.

That is unfaithful, particularly in case your viewers is energetic there. Additional, its excessive engagement charges, stellar progress potential, and highly effective algorithm can take your digital advertising to the subsequent degree. That mentioned, time is of the essence. Manufacturers that set up a presence on TikTok now can keep forward of the curve.