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The Augmented actuality, digital actuality, and combined actuality market dimension worldwide is predicted to leap by more than 220 billion USD between 2021 and 2028. Tim Cook dinner, Apple’s CEO, has said that AR will one day be as important in our on a regular basis lives as “consuming three meals a day.”
AR has additionally made its method into completely different industries, together with advertising and marketing. In truth, many individuals use AR experiences from manufacturers daily with out even realizing it, like image and video filters on social media.
Should you’re questioning how AR performs into advertising and marketing, this put up will take a look at eight corporations which have used AR in modern and galvanizing ways in which you should utilize to brainstorm and execute your personal technique. 
Augmented Actuality Examples
Augmented Actuality for Product Advertising and marketing
1. Pokémon GO
Pokemon GO took the world by storm in 2016, and it is likely one of the most notable AR experiences.
Within the app, customers get notified of eligible Pokémon of their space and obtain instructions to seek out and catch them. After they come throughout a Pokémon, the character is superimposed over the real-life location of the app consumer — an AR expertise.
The sport is constructed round catching the obtainable Pokémon earlier than anybody else can, which is why, when the app first got here out, individuals would collect in teams to attempt to be the primary to seize the character.
2. Residence Depot
Adorning a house isn’t simple — how are you aware when you’ll truly just like the yellow paint that appears lovely on-line however may be too vibrant in your toilet? What if that espresso desk doesn’t slot in your lounge as you’d hoped?
In 2015, Residence Depot launched its Project Color app, which makes use of patent expertise to point out customers what a paint coloration will appear like of their house. The AR expertise considers lighting, objects, and shadows within the room, so you may see how that yellow shade will look in actual life. Should you don’t belief your judgment, you may as well share pictures from the app on social media to get a good friend’s opinion.
Residence Depot isn’t the one house furnishings retailer to make use of AR to create worth for his or her customers — IKEA has comparable AR expertise constructed into its app.
3. IKEA
IKEA makes use of AR to assist consumers take a look at and visualize merchandise in their very own area earlier than making a purchase order.
It provides a number of instruments for buyer wants, just like the IKEA Place app that superimposes to-scale fashions of furnishings in real-life rooms or the IKEA house planner that helps individuals construct furnishings units, like kitchen cupboards, to make sure they’re glad earlier than inserting an order.
4. Sephora
There’s a purpose many individuals don’t purchase make-up merchandise on-line — it’s inconceivable to know when you’ll just like the lip coloration or basis protection when you don’t attempt it on in-store. Sephora understands this wrestle and is thought for permitting in-store guests to check merchandise on themselves earlier than shopping for them, however not everybody could also be comfy doing so.
For these not as comfy, it provides an in-store digital try-on kiosk the place guests can see how merchandise look on themselves to make sure they’re glad.
5. StubHub
Augmented actuality lets you visualize and work together with an area — two essential features when selecting how a lot you’re keen to pay for a stadium seat.
For Super Bowl LII, StubHub introduced an AR feature on their cellular app that allowed ticket patrons to see a digital 3D mannequin of the U.S. Financial institution Stadium and close by parking garages and concession stands. This enabled potential patrons to visualise their full expertise earlier than buying and minimized the danger of paying for a subpar seat.
StubHub’s reliance on AR solved a typical buyer downside — as StubHub CTO Matt Swann points out, “We’re fixing for actual ache factors, not simply tech for the sake of tech. For many individuals, it is not an occasion you simply present up for; it is sort of a bucket checklist merchandise.”
For out-of-towners, the flexibility to nearly examine completely different seat areas provides consolation for hesitant patrons.
6. Social Media Filters
Filters are AR options that social media customers use day by day on completely different apps, from TikTok to Instagram to Snapchat. Over 250 million individuals use an AR characteristic on Snapchat daily, and creators on the platform have built over 2.5 million AR lenses.
With filters, customers merely take an image of themselves or one thing of curiosity, and a filter is superimposed over the picture, whether or not it’s a humorous pair of sun shades or altering the colour scheme of a surroundings.
AR and Experiential Advertising and marketing
7. Netflix
To market season 4 of Stranger Issues, Netflix launched an in-person experiential advertising and marketing and AR expertise referred to as the Stranger Issues Expertise. Followers go to an in-person location and take part in an immersive expertise associated to the present, the place they play video games with AR options that assist them really feel like they’re within the Stranger Issues world.
Prior to now, Netflix has marketed different Stranger Issues seasons with AR experiences like Instagram filters that place customers throughout the universe, all from the consolation of their properties.
8. Pepsi
In 2014, Pepsi installed AR technology in a London bus shelter, making it appear as if a lion, UFOs, alien craft, and different objects have been headed straight for Londoners.
The manufacturing showcased Pepsi’s playful character and offered the viewers with an distinctive expertise. Afterward, a video of the bus shelter’s AR expertise attracted over six million views on YouTube — making it one in every of YouTube’s most viewed advertising campaigns.
Pepsi’s marketing campaign highlights the effectiveness of AR when an organization actually is aware of its viewers. Pepsi didn’t want to make use of AR to promote its merchandise — as a substitute, it trusted its customers to understand the surreal expertise and naturally share the story with associates, creating buzz across the model.
The State of AR in Advertising and marketing
Whereas incorporating AR into advertising and marketing remains to be new, entrepreneurs can nonetheless notice how these manufacturers creatively integrated expertise into their advertising and marketing methods.
In the end, because the media panorama modifications and expertise will get extra superior, entrepreneurs at companies of various sizes might need extra alternatives to implement expertise. And, after they do, they’re going to must assume creatively and innovatively about how they spend money on it.
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