To maintain up with TikTok, Instagram is consistently rolling out new options to learn each manufacturers and creators. It looks like each time I log into Instagram, I am met with a number of new instruments and options to create, set up, and promote my content material.
For those who’re like me and need assistance preserving monitor of all these adjustments, here is a breakdown of 11 new options you must combine into your 2022 Instagram advertising technique.
11 New Instagram Options Entrepreneurs Ought to Be Utilizing in 2022
1. Reels Template
In line with Instagram, 91% of lively Instagram customers watch movies on the app weekly — so Reels is a device entrepreneurs ought to leverage if they are not already. If creating Instagram Reels appears daunting, then the app’s new Reels Template characteristic could possibly be what it is advisable make extra movies quicker.
Reels templates are pre-built templates anybody can use to make Reels faster and extra effectively. To entry a template, discover an Instagram Reel you need to use as a template. The Reel should have music and a minimum of three clips. As soon as you discover the video you need, comply with these steps:
- Step 1: Faucet the three dots on the button proper of the Reel you need to use.
- Step 2: Faucet Use As Template.
- Step 3: Faucet Add Media on the backside and choose the photographs and video clips you need to use in your Reel. These pictures will exchange those within the authentic Reel.
- Step 4: Click on Finished or Subsequent, preview your Reel and share once you’re glad with the end result.
2. Twin Digital camera
Instagram’s new twin digicam characteristic permits customers to document content material with their back-facing digicam concurrently their front-facing digicam. The picture from the back-facing digicam will take up a lot of the display, whereas the front-facing picture will seem in a small window to the facet. The twin characteristic is just obtainable when recording Reels.
3. Remix Pictures
Since 2021, Instagram customers have been capable of remix Reels to create their very own content material, collaborate with creators, or react to a video. Now, the remix characteristic may be utilized to Instagram photographs as effectively. One of the best ways I can describe the remix characteristic is that it is much like TikTok’s “Duet” characteristic, which permits customers to connect their picture or video to another person’s.
On Instagram, you’ll be able to connect your video or picture to another person’s Reel or picture and add it as a Reel. You can too add stickers, polls, and textual content to additional “remix” the content material.
4. Interactive Stickers
Most of the interactive stickers which have been obtainable on Instagram Tales are actually obtainable for Reels. Entrepreneurs and content material creators can use the next stickers of their Reels to have interaction their viewers:
- Ballot: Get your followers’ opinions or have them vote on what your subsequent little bit of content material needs to be.
- Quiz: Take a look at your viewers’s information or use this characteristic to show them one thing new.
- Emoji Slider: Enable viewers to indicate how your content material or a particular matter makes them really feel.
5. Grid Pinning
Have a bit of content material you do not need misplaced in your grid? You’ll be able to pin it to the highest of your profile utilizing Instagram’s grid pinning characteristic. To do that, choose the Reel or picture you want to pin. Within the prime proper nook of the publish, faucet the three dots and “Pin to your profile.” Afterward, your publish will seem on the prime of your grid.
The pinning characteristic is great for:
- Bringing consideration to an ongoing promotion
- Showcasing an occasion
- Highlighting your hottest content material.
6. Partnership Inbox
Gone are the times of missed alternatives due to a busy inbox. Now, manufacturers and creators can shortly discover and handle their communications in a single location — partnership messages.
Partnership messages have their very own sub-folder within the Direct Messages tab. These messages skip the request folder and get precedence placement — making it simpler than ever to seek out and handle branded content material partnerships.
7. Discover Creators
Instagram is formally enjoying matchmaker with a brand new suite of instruments to assist manufacturers and creators join.
Let’s begin on the creator facet — customers can add manufacturers to a most popular model record. When a model searches for creators to companion with, those that have the model on their record will seem on the prime of the search outcomes. This makes it simpler for manufacturers to seek out creators who already present an curiosity.
Manufacturers can even filter creators by follower depend, age, gender, and placement — which Instagram believes will assist manufacturers “set up shortlists to simply handle a number of campaigns.”
This characteristic is just obtainable to creator accounts and enterprise accounts.
8. Auto-Captions for Reels and Tales
Instagram’s captions sticker was initially solely obtainable for tales, however the app has just lately expanded it to Reels. This characteristic routinely converts what somebody says in a video into textual content in order that customers can watch with out sound.
Now, audiences can have interaction together with your movies — with or with out sound. This characteristic additionally takes a giant step in making Instagram content material extra accessible.
9. Calendar Instrument
This is some thrilling information you probably have a enterprise profile — Instagram is planning to double the info monitoring interval inside Instagram Insights from 30 to 60 days.
Social media entrepreneurs can lastly ditch the third-party apps that present a extra prolonged monitoring interval. As an alternative, this info might be available inside Insights. This is a wonderful instance of Instagram listening to suggestions from customers requesting such an improve for months.
10. Subscriptions
Instagram launched Subscriptions simply this 12 months – a characteristic permitting creators to cost a month-to-month subscription payment for unique content material and advantages.
With Subscriptions, creators set a month-to-month subscription worth of their alternative, and a subscribe button will seem on their profile. They’ll supply a spread of advantages to subscribers — like unique livestreams and Tales.
The characteristic is a part of a extra vital effort to assist creators make a residing on its platform – an incentive for creators to remain on it. This characteristic additionally allows creators to develop deeper connections with their followers.
This new characteristic comes after Twitter introduced an identical subscription mannequin — Twitter Blue — so it is secure to say extra platforms will probably add subscription-based options to draw creators.
11. Visible Replies on Reels
One other TikTok-inspired characteristic to hit Instagram is visible replies, which suggests customers can touch upon Reels — with one other Reel.
For those who create short-form movies on Instagram Reels, now you can make feedback, much like TikTok’s reply operate. It’s a extremely participating and interactive solution to have interaction with followers and leads — and vice-versa.
Remaining Ideas
Instagram has change into one of many world’s hottest social media platforms. Nevertheless, the platform isn’t simply rising – it’s additionally evolving. And Instagram will proceed to evolve so long as apps like TikTok proceed to vary the sport for on-line video advertising. It solely is smart that your social media advertising technique additionally adjustments to leverage these new options.
