Digital Marketing

How to Collab Post on Instagram as a Brand or Creator [Steps + Tips]

October 11, 2022

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Questioning how Instagram’s new Collab characteristic works? We’ve bought you coated.

On this submit, we’ll dive into how this new characteristic works, the advantages for manufacturers, and the steps to make use of it. Plus, get a number of recommendations on the right way to leverage it.

What’s a collab submit on Instagram?

Within the Fall of 2021, Instagram introduced the “Collabs” characteristic, which permits an feed submit to stay on two customers’ profiles.

You 🤝 Me

We’re launching Collabs, a brand new solution to co-author Feed posts and Reels.
Invite an account to be a collaborator:

✅Each names will seem on header
✅Share to each units of followers
✅Stay on each profile grids
✅Share views, likes and feedback pic.twitter.com/0pBYtb9aCK

— Instagram (@instagram) October 19, 2021

Right here’s the way it works: Consumer 1 will create the submit and invite Consumer 2 to be a collaborator. As soon as Consumer 2 accepts, the submit will stay on each customers’ profiles. They’ll each share possession of the submit in addition to the engagement (likes, shares, feedback).

At present, Collabs is barely accessible within the feed and on Reels. Which means which you could’t add a collaborator on Tales, the Store tab, or anyplace else.

Why use an Instagram Collab submit?

For influencers and types, the Collabs characteristic is a large alternative.

Companies work with influencers to succeed in audiences they usually wouldn’t, i.e. discoverability.

This characteristic permits them to land instantly on their audience’s feed with out having to do extra work. They will additionally monitor efficiency a lot simpler – no want to attend for influencers to ship a report, they’ll have a look at the analytics instantly.

Lastly, when two customers share a submit, they take away the chance of competitors with each preventing for engagement.

From the content material creator’s perspective, this characteristic not solely permits for extra transparency but in addition makes it simpler to share product suggestions.

The way to Create an Instagram Collab Publish

Click on the “+” signal to create a brand new feed or Reel submit.
Create a feed submit or Reel then faucet “Subsequent.”
As soon as the enhancing is finished, faucet “Tag Folks.”
Faucet on “Invite collaborator.”
Seek for the collaborator’s account and add them.
Anticipate them to just accept. As soon as they do, the submit might be shared with their followers they usually’ll be listed as co-author.

From the invitee’s perspective, they’ll obtain a notification about being tagged on a submit and should overview the request.

Word: In case your request is denied, the invitee will nonetheless be tagged in your submit however won’t be listed as a co-author and it’ll not present up on their feed.