How to Create a YouTube Channel Step-by-Step

Video content material accounts for over 82% of all online traffic — and YouTube is the preferred video platform with more than two billion active users.

As a result of video is an important channel for entrepreneurs, it is vital to know tips on how to leverage YouTube for your own business.

This text will cowl the whole lot you want to learn about making a YouTube channel so you can begin importing your personal movies and rising your viewers at present.

Cannot create a brand new channel?

For those who’re seeing a “This motion is not allowed” message while you attempt to create your channel, it’s possible you’ll be utilizing an outdated model of the YouTube app.

Listed here are your choices to maneuver ahead:

1. Replace the YouTube app in your gadget.
2. Create your YouTube channel utilizing a browser in your pc (following the steps outlined in additional element beneath).

The best way to Create a YouTube Channel

Making a well-managed YouTube channel with constant content material might help companies develop higher, however doing it proper is simply as vital. This is tips on how to do it step-by-step.

1. Sign up to your Google account.

You will want a Google account to observe, share, create, and touch upon YouTube content material. Go to youtube.com and click on “Signal In” within the higher right-hand nook. From there, you will be taken to a Google sign-in web page.

1. You probably have a Google account, you will be prompted to register.
2. You probably have a number of Google accounts, remember to choose the one you need to be related to the YouTube channel.
3. For those who wouldn’t have a Google account, click on “Create Account” and observe the prompts to register for one.

2. Create a brand new YouTube channel utilizing your Google account.

When you’re arrange with and signed into your Google account, it is time to create a channel. Click on your consumer icon within the higher right-hand nook. This represents each your Google account and your YouTube account (as YouTube is owned by Google). You will see a drop-down menu, the place you will need to click on “Settings.”

From there, you will be taken to your account overview. Click on “Create a brand new channel” underneath “Your channel.”

Step one is to create your new channel title. It may be no matter you need, and does not must be the identical title that you just used to create your Google account — however we do advocate that it displays the model the YouTube Channel will signify.

After you enter the channel title, you is likely to be requested to confirm the account by way of textual content message or voice name. If that occurs, enter the code you obtain from the choice you select.

As soon as you have verified your account, you will be taken to the dashboard in your channel. Now, it is time to begin customizing it.

3. Navigate to the Customise Channel web page.

We’ll begin with the elemental particulars about your channel. Out of your channel dashboard, click on “Customise channel.”

From there, you will be taken to the channel customization web page.

You will discover three tabs: “Structure,” “Branding,” and “Fundamental data.” These three tabs will assist you to optimize your channel for viewers.

4. Add Fundamental Information to your channel for discoverability.

Begin by clicking “Fundamental data.”

This is the place you will enter some fundamental details about your channel, just like the language your movies are in, in addition to an outline that helps individuals uncover your channel once they enter search phrases that describe what movies they’re searching for. These key phrases can embody what your channel is about, the issues it helps resolve, the individuals and merchandise featured, your trade, and extra.

You will additionally be capable of add hyperlinks to websites you need to share together with your viewers. These hyperlinks will probably be displayed over your banner picture (extra on this later) like so:

5. Add branding parts to your channel.

Along with the descriptive particulars you have added, there’s one other aspect of customization for a brand new YouTube channel: The visuals.

Below the “Branding” tab, you’ll add your profile image, banner picture, and video watermark.

Profile Image

Profile photos assist YouTube customers determine the creator of a video when looking video content material. You will see this picture seem beneath YouTube movies on the play web page, as proven beneath. YouTube recommends utilizing an image with dimensions of at the very least 98 x 98 pixels.

Banner Picture

The banner image is a big banner displayed on the high of your channel web page, and it is a massive alternative to convey your model to your viewers. YouTube recommends utilizing a picture that is at the very least 2048 x 1152 px and 6MB or much less.

Video Watermark

The video watermark is displayed on the backside proper of each video you submit (see beneath). You will need to select a emblem that greatest represents you sized at 150 x 150 px.

6. Customise your extra superior structure choices.

Click on the “Structure” tab.

From right here, you’ll specify sure particulars about the way you need your content material introduced in your channel’s web page. You will have the choice to designate a video highlight and set up your channel web page with featured sections.

7. Add movies and optimize them for search.

To add your first video to YouTube, click on the “Create” button within the top-right nook and observe the prompts.

Optimizing your channel for discoverability is only the start. When you begin including movies, you will need to optimize them for search, which in flip helps customers uncover your video.

However this goes past giving your movies correct, clear, and concise titles — although that’s vital. Beneath, we describe among the most vital issues to optimize on YouTube.

Title

Once we seek for movies, one of many first issues that our eyes are drawn to is the title. That is usually what determines whether or not or not the viewer will click on to observe your video, so the title shouldn’t solely be compelling but additionally clear and concise.

Description

This ought to be restricted to 1,000 characters — and keep in mind that your viewer got here right here to observe a video, to not learn loads of textual content. Plus, YouTube solely shows the primary two or three traces of textual content, which involves about 100 characters, so front-load the outline with crucial data.

Tags

Utilizing tags does not simply let viewers know what your video is about — additionally they assist YouTube perceive your video’s content material and context. That means, YouTube can affiliate your video with related movies, broadening your content material’s attain. However method with warning: simply as together with your title, do not use deceptive tags as a result of they may get you extra views. In reality, Google may penalize you for that.

Class

Selecting a class is one other method to group your video with related content material on YouTube — however which may not be so simple as it sounds. YouTube’s Creator Academy means that entrepreneurs “take into consideration what’s working effectively for every class” you are contemplating by answering questions like:

• Who’re the highest creators inside the class? What are they identified for, and what do they do effectively?
• Are there any patterns between the audiences of comparable channels inside a given class?
• Do the movies inside an analogous class share qualities like manufacturing worth, size, or format?

That is it — you have formally not solely created a YouTube channel however now additionally know tips on how to optimize its content material for discoverability. For extra data on tips on how to greatest leverage YouTube for advertising and marketing, examine our complete assortment of assets.

Editor’s word: This submit was initially printed in November 2019 and has been up to date for comprehensiveness.